Project roadshow skills-your speech is worth tens of millions.

Roadshow is to publicize your company, group, products and ideas to others by giving project speeches, displaying products and recommending ideas in public places.

Good projects are presented through roadshows because roadshows are more realistic than words, static BP(PPT) transmission and table interaction.

Roadshow is the most important and direct window to open the outside world to understand the enterprise, whether it is the initial stage of entrepreneurship or the financing stage of development.

When the project enters the selection stage, enterprises are also required to conduct an 8-minute roadshow.

8 minutes international standard roadshow time, if we can grasp the standard roadshow time of 8 minutes, then the future roadshow, whether it is 3 minutes, 5 minutes or 1 0 minutes, is not a problem for enterprises, because 8 minutes is the most difficult time to grasp.

In the 8-minute roadshow, how should enterprises quickly catch the attention of the audience? A classic formula: 8-minute roadshow = question+solution.

This formula is very important. No matter Steve Jobs, Lei Jun, Jia Yueting and others, all road show masters have followed this formula and conducted a series of successful road shows.

For an 8-minute roadshow, roadshows only need to do two things: first, tell the audience what your project is aimed at; Second, what is your solution? Taking interior decoration design as an example, roadshows must ask the audience about the problems existing in the decoration industry or design industry, such as the five major problems, and grasp the five major pain points of the audience and talk about them in their hearts. Then put forward your solutions to these problems, and the audience will naturally buy it.

The 8-minute classic roadshow will focus on four issues:

The first question: What shall we do? Telling the audience what the enterprise does is the most basic problem that the audience cares about.

The second question: What problems have we solved for our customers? Enterprises should tell the audience what problems they have solved for their customers. This problem must be the conclusion of the company's research on the whole industry and insight into consumers.

The third question: how can we be different? The key to this problem is to tell the audience what is the difference between enterprises and other industries, and what are the core competitive characteristics of enterprises.

The fourth question: What does it have to do with me? This is the most important question, telling the audience what the roadshow content of the enterprise has to do with the audience, and why the audience should pay attention to the roadshow of the enterprise.

Six points to pay attention to in financing roadshows:

Telling the market demand and solutions vividly by telling stories is more convincing than repeatedly demonstrating those so-called facts. Tell investors who the target users are, how to start the project, and why you are better than other entrepreneurs. Clear financial forecasts are not boring at all.

2. Say rather than read

Don't read the contents of PPT to investors, otherwise investors will feel bored. No matter how nervous you are, you should explain the project to investors.

3. Avoid using "overuse" words.

Every entrepreneurial project will become a "destructive" great cause? Don't use these words! What is "market leading", what is "viral spread" and what is "crucial" ... This word reminds investors of the words that every software used to express user-friendliness decades ago.

4. Financial terms: internal rate of return and net present value.

Investors are glad that entrepreneurs know this financial knowledge, but these formulas are based on the cash flow in the next five years (or even longer). It is a good choice to show your financial forecast and the assumptions behind it to investors, but just don't throw technical terms such as internal rate of return directly to investors. As investors, investors will analyze the reality and feasibility of the project from the basic data such as sales volume, production cost and daily expenses.

5. Don't complain often during roadshows.

"Yes, it is very likely that these figures are wrong, but this is financial data after all, and investors are considering changing their financial situation." Does it sound very unreliable?

6. Use fewer adjectives

Simply tell investors who are the users of your project? What needs have been solved? Investors will naturally set adjectives for your project.

Roadshow opens the most important and direct window for the outside world to know about enterprises, and it is the expressway for many enterprises at home and abroad to realize financing. Through roadshows, we can realize zero-distance dialogue, equal exchange and professional discussion between entrepreneurial projects and investors, promote full communication and deepen understanding between entrepreneurial projects and investors, and finally promote the financing process.