Traditional Culture Encyclopedia - Traditional festivals - What is new media? What are the characteristics?
What is new media? What are the characteristics?
New media allows users to interact with brands. In traditional media, users are passive recipients of information, while in new media, users can actively participate in information dissemination. For example, some question-and-answer websites on the Internet allow users to communicate with enterprises, which is more real and effective.
Secondly, new media is not limited by time and region. The information dissemination of traditional media is limited by time and region. For example, radio and television programs generally have a fixed listening time every day and need to be listened to or watched at home. The information dissemination of new media is much more flexible. With the popularity of Internet, mobile phones and tablet computers, people can surf the Internet and browse information through these devices almost at any time.
In addition, it is no longer subject to geographical restrictions. For example, a plane ticket can take people to all corners of the world.
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