Rural cultural tourism good-looking bad dry, these three entrepreneurs why "basket of water a empty"?

The trillion-dollar rural travel market is large, but what kind of future participants can share the "soup", worth investors in-depth research. The history is the best teacher, this issue according to the interview combed three typical past rural tourism entrepreneurial failure cases.

I believe that Jiangxi Wuyuan Yaowan Cheng Hanlong's prison disaster will be able to remind the aspiring rural tourism amateur force to avoid the "night of the big", so as to avoid losing money; Beijing suburban puddle of village house was demolished, Yang Delu's fourteen years of painstaking efforts to go down the drain, will be able to warn entrepreneurs in the land issue can not be a fluke, or else the disaster; and Shaanxi Province, the pudding of the village house was demolished, and the fourteen years of painstaking efforts to go down the drain.

Undoubtedly, the rural tourism entrepreneurial environment is improving, whether it is the pilot point of land supply policy, or the promulgation of B&B standards and measures to support the introduction of rural B&B, but the opportunity to leave the prepared. The only way for investors to enter the deep waters of rural tourism is to do their homework, and not to be "choked" or even "drowned", so let's learn from the past and "know what's going on". ......

5A-level rural tourism point founder was imprisoned, scientific financing is the door

had been the CCTV heavy launch dozens of times, opened two years to receive tourists more than 1.3 million times of 5A-level rural tourism point in Jiangxi Province Yaowan scenic area of the operating entities (hereinafter referred to as Kaoshuan Industry) founder Cheng Hanlong is suffering from prison.

From the kauchuan industry creditor Li Jie (a pseudonym), Cheng Hanlong's arrest book has been transferred by the local public security bureau to the prosecutor's office, since last year May 1 was administrative detention Cheng Hanlong, and not as easy as a month ago its lawyers learned, "detained for 37 days can be free." It is reported that Cheng Hanlong was detained as a direct result of defaulting on nearly 70 million yuan owed to a local loan shark company, which has not yet been repaid after many years. Along with the loan shark company owner was detained for failing to repay the principal and interest on schedule, Cheng Hanlong was also detained.

According to a number of informed sources, implicated in which there are two other local attractions, which wuyuan xiyuan owes loan sharks 110 million yuan, cungxi manor owes loan sharks 60 million yuan, these three attractions have been closed, the founder are detained. Was awarded the national countryside tourism vacation experimental area, China outstanding international countryside tourism destination and other honorary titles of China's most beautiful countryside wuyuan county loan sharks so rampant, and along with the weight of the new crown epidemic, several countryside culture and tourism entrepreneurs at the same time incarcerated is thought-provoking.

Once "Ten Mile Yaowan - the world outside the countryside" is like a "Qingming Riverside": iron store, brewery, playing cotton, papermaking, ink research, oil extraction, tea making, weighing, umbrella making ... ... ...A variety of folk crafts are fascinating; playing mochi, wrapping rice dumplings, steaming cake, stirring rice paste, boiled vermicelli, Indian rice cake, fried lamp, gray juice kuey teow, Qingming kuey teow, wuler kuey teow ...... a variety of local cuisine to make people linger, and the ancient village of dream hunting, lodging experience, special activities and other tourism business, in addition to nearly 100 villagers at home to eat "tourism rice".

All of this began in 2012, 36-year-old Cheng Hanlong with 20 million funds "glory home" to open the dream of rural tourism revitalization. During the resistance, just to lease the field, Cheng Hanlong encountered sky-high prices, after a few weeks, repeated communication, to win the support of the villagers; and funding "short board" problem in the project to enter the second phase of the late show, in order to raise the villagers' wages, Cheng sold their cars and belongings, sold nothing, began to borrow ...

This is the first time in the history of the world that the Chinese people have been in a state of emergency, but they are still in a state of emergency. ...

And just before the opening in March 2016, the local tourism planning Li Jie was introduced by the local Tourism Bureau staff to meet with Cheng, has borrowed a few million to Kaoshuanshuan Industry. At that time, Cheng Hanlong has spent all his savings due to investment in scenic area construction, and borrowed loan sharks, but the scenic area is opening up, opening up the garden will have income. Although Cheng has been chased by loan sharks, but the scenic development prospects are still full of hope. At that time, Cheng said to Li Jie only loan sharks 20 million, but so that Li did not expect is as of today's Kaoshuancheon industry in addition to loan sharks 70 million, plus 20 million social loans, total borrowing up to 90 million yuan. Opened a few years, due to poor management, coupled with the impact of the epidemic environment, ticket revenue even the basic operating expenses are difficult to support, not to mention the repayment of debt.

In fact, as early as before the start of the project, Cheng's father had repeatedly blocked, "such a big thing, 20 million which is enough? If you don't get it right, you'll have a dilemma!" At that time, travel outside the trip Hanlong young, ignorant and fearless, after ten years of a blank, can be described as "do not listen to the words of the old man, suffer losses in front of us". Li Jie revealed that "the serious problem in the operation of the scenic area is the representative of the debtor is often in the scenic area to stop the road, Cheng around to avoid the debt, sometimes the home is surrounded, he ran out, but the daughter-in-law and children were surrounded at home." Li expects to be able to get back the principal as soon as possible, "arrested is not a solution, the local government should be endorsed by the strength of the state-owned enterprises to fund the acquisition, the acquisition of the lowest cost at the moment, because the owners have no expectations, as long as the debt can be repaid to obtain personal freedom can be, such a high-quality resources handed over to the experienced rural culture and tourism entrepreneurs to run the business, will be able to change the waste into treasure. " Li said, once Beijing Wan Entertainment Gravitation Culture Media Co., Ltd. to buy the Yaowan scenic area, close to the negotiation, but because of the usury platform from the obstruction and stop.

Beijing West eighteen pool scenic area manager Li Zhuo said, do the countryside scenic area capital chain pressure is very large, it is best to fight to the government's various aspects of the support of the funds, the loan must be highly cautious, short-term loans and long investment can solve the momentary crisis, but the long term down the very soon will be overwhelmed by the business, avoid avoid avoid avoid! The company's main goal is to provide the best possible service to its customers, and the company is committed to providing the best possible service to its customers.

14 years of rural residence building said demolition, China's land policy system needs to be upgraded

If Cheng Hanlong because of the lack of strength and do not know, so as to lose the opportunity for trial and error, then the founder of the rural residence building Yang Deru counted on the self-knowledge, only in Changping Xiaotangshan, "intensive cultivation", cultural and tourism products are widely used by the public. "The cultural tourism products are widely welcomed by the market, but ultimately, because of the existence of a fluke, failed to get rid of the fate of the demolition of the land non-compliance.

In the first half of 2019, under the momentum of the country's strict grasp of the shed demolition, the operation of 14 years of Xiaotangshan Puddle Village House because of the possession of the orchard, the operation of 4 years of shakugi no mountain because of the possession of agricultural land and forest land has been demolished in February 2019, April.

When fans learned that Country House was demolished, they asked when it would open again. The rural residence building has created a development path that goes hand in hand with green creative agriculture and the preservation of vernacular culture, with an annual ticket revenue of over ten million dollars, attracting tens of thousands of visitors every week, and the roads leading to the area are often jammed with traffic. Country House has also been rated by the National Tourism Administration as a national AA-level tourist attractions, solving the employment of more than 200 nearby residents. Xiaotangshan Puddle Country House was founded in 2005 by Yang Delu, the demolition of Beijing's Olympic Village, with the money from two demolitions. His positioning is clear, to the Beijing people can be assured that the life of the simple countryside characteristics of the environment.

In the route chosen from the farm specialties to start, followed by the establishment of an area of more than 1,000 square meters of the Puddle Museum, and at the same time to create a rural folklore experience education base, tourists can participate in the traditional wooden plow plowing, stripping the blank to build a house, pressure cornmeal, grinding soybean milk and tofu, but also to participate in the wicker wicker basket weaving, rural paper cutting, national tie-dye, painting Peking Opera face painting, pottery and other folklore experience; in addition to the opening of a zoo with cows, cows, and other animals.

Visitors to the country house experience is rich, in admiration of the characteristics of the farmhouse dining country house building to come to the large number of guests, first flooded the Puddle Museum, and then participate in the Chinese countryside folk experience base activities, and then participate in the Puddle Paradise expansion project. Eventually, Xiangju House has formed an ecological recycling economic model: raising ecological oil chickens - fertilizers produced by the oil chickens are supplied to the planting base - the planting base produces ecological pesticide-free vegetables and fruits - and then The planting base produces ecological fruits and vegetables without pesticides, which are then supplied to the Farmers' Dining Village - and the food waste is recycled and utilized in the oil chickens and the planting base.

And located in Shunyi shakugi no mountain manor in 2018 just invested tens of millions of dollars to build the second phase of the widely popular parent-child family like when encountered demolition, the owner of the Yang Gang how can not think of the "big problem" came so unprepared. "I do not oppose the land policy, but I hope that law enforcement officers in the implementation of some temperature can be retained. After all, these projects, when the relevant departments are the main push through, the problem is not only in the enterprise." A mother who had visited the estate three times voiced her concern for Ruler's Wood Without Mountains. According to sources, the manor was his Shunyi municipal party secretary tree as a typical cultural tourism projects, has been its many times to take the higher leadership to visit, the annual revenue of 3 million yuan.

It is reported that the general phenomenon is that the rural culture and tourism investors will have to find the relevant units and departments of the city many times to apply for the implementation of the land policy, but the local government does not generally give any text response, just a verbal reply, "first up and then say". Because the local government to attract investment to develop the local economy, for the behavior of playing the ball, have turned a blind eye. For enterprises to sign the black and white approval contract, they are generally not willing to take responsibility, naturally, will not go to great lengths to run the approval process; and once the higher authorities require demolition, must spare no effort.

If the clock is turned back, the rural residence building Yang Delu, foot wood without mountain Yang Gang will go to the law to deal with the construction of land approval procedures? Can handle down? "They themselves to run the formalities down at least two years, exhaustion is not worth it; furthermore, they are also very difficult to run down, unless there is a strong government relations, normal people simply can not run down." Bai Gang (a pseudonym), who has been involved in rural culture and tourism for 15 years, pointed out that China's current land policy is only suitable for entrepreneurs to build theme parks and real estate, and does not support small and medium-sized capital to enter the countryside to operate small and beautiful culture and tourism projects.

Bai Gang lamented, "In fact, their land originally did not produce food, and the operation did not damage the ecological environment, and the project also provides employment for villagers, so why can not exist? I find this very strange." This is one of the reasons why there are so few quality leisure and vacation products on the outskirts of Beijing, essentially because small and medium-sized capitals are afraid to enter, lest they be demolished one day. And that's why Country Companion Ventures and Hermitage Countryside are bypassing the huge risk of compliance in the countryside and choosing to provide soft services to the local governments that hold the assets.

"The government has the funds to keep investing? Do you want social capital to join in doing rural revitalization or not? How can they come in without clearing the way and designing the process? This is a harsh question." Bai just worried, but he believes that this day will come, "China's land policy system and service system and other relations of production, has seriously lagged behind the development of productive forces, there is an urgent need to become more refined and flexible."

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