What does the overall concept of the product include?

(1) Core products refer to the basic utility or income of products provided by customers;

(2) Formal products refer to the forms that the core products can achieve or the specific forms that the target market meets certain needs;

(3) Expected product refers to a set of attributes and conditions closely related to the product that the buyer expects when purchasing the product;

(4) Extended products refer to the sum of various benefits obtained by customers when purchasing formal products and expected products;

(5) Potential products refer to existing products, including all additional products, which may develop into the potential state of future final products.

Extended data

Generally speaking, tangible products are the carrier of core products and the transformation form of core products. The relationship between the two gives us such enlightenment: grasping the core level of the product, the style, packaging and characteristics of the product can completely break through the original framework, thus developing a series of new products.

Take tourism as an example. If the core level of tourism products is "short-term sexual life style to meet the physical and mental needs of tourists", then tourism products can not only be understood as organizing tourists to visit famous mountains and rivers. In fact, tourism products have extended to business tourism, shopping tourism, modern industrial tourism, modern agricultural tourism, urban tourism, foreign language learning tourism and so on.

Baidu Encyclopedia-Overall Product Concept