Evaluation characteristics of advertising effect evaluation

Advertising activities are complex and diverse, and the spread of advertising information is influenced by many factors, so the advertising effect should also be investigated from many aspects and angles. Generally speaking, the main characteristics of advertising effect are shown in two aspects: finally, it is necessary to measure the total result of advertising to evaluate whether the advertisement has achieved the expected goal. According to the pre-determined advertising objectives, consumers' reaction variables can be used as indicators to measure the final results of advertising activities. According to this result, we can decide how to further advertise, what is the goal of the next advertising campaign, and whether we should change the target market.