What are the mobile Internet entrepreneurship projects

What are the mobile Internet entrepreneurial projects

What are the mobile Internet entrepreneurial projects worth our attention in 2015?

1. Mobilized e-commerce full outbreak

In the Chinese market, the development of the mobile Internet is remarkable, and in many third and fourth tier markets, the development of the mobile Internet is ahead of the PC Internet, and the mobile e-commerce has become the focus of the two years of scrambling. In Alibaba's prospectus, the word "mobile" appeared 254 times, and from 2013, Alibaba began to seize the mobile Internet, layout of mobile e-commerce, such as investment or acquisition of fast taxi, Gaode software, Sina Weibo, poor travel network, Youku Tudou, UCWeb, etc., but also through the cell phone Taobao and Alipay wallet and other mobile applications, cloud computing and other mobile applications. Alipay Wallet and other mobile applications, cloud computing and investment acquisitions to strengthen the service to mobile end-users.

2. Verticalization, "small and beautiful" business era

Alibaba-driven e-commerce platforms have allowed many small and medium-sized enterprises (SMEs) to find a new path to growth. Relying on the e-commerce platform, SMEs can achieve breakthroughs by innovating in specialization and niche areas and combining them with e-commerce. The new opportunities for e-commerce that exist in the future will include: first, many of China's local and regional specialties and tiny brands, such as the brand packaging and mining of local specialties; second, e-commerce for specific consumer groups, such as e-commerce for mothers and babies, for health, and for a number of small circles of interest-based communities have new opportunities.

China's e-commerce growth and maturity of the largest beneficiary is the many small and medium-sized enterprises, and Alibaba's model to build a small and medium-sized enterprises to grow the platform, which breaks China's traditional business ecosystem, verticalization, "small and beautiful" business era.

3. The WeChat third-party service market

WeChat has developed hundreds of millions of users since its launch, and the slogan of WeChat platform is "even the smallest individual has his own brand", more and more merchants are flocking to WeChat public platform. Micro official web site, membership cards, carousel, etc., with the marketing function of the public number has value. Helping merchants deploy WeChat public is an opportunity for entrepreneurs! The need for entrepreneurs is exactly the direction of the development of the technical team.

4. Handheld games and emerging education and medical fields will "go hand in hand"

The future of entrepreneurial projects, including social networking, gaming, and other applications on cell phones will continue to explode, and this will remain a key area of focus for some time to come. And including medical, education and finance will also usher in the entrepreneurial spring. Based on this change, there will be a relatively big change in technology and production in the future.

5. Value Presentation

As of the end of 2013, Alibaba Group's Taobao and Tmall active buyers numbered more than 231 million,*** generated 5 billion packages, accounting for 54% of China's total parcels in that year; in the second quarter of 2014, Alibaba's e-commerce platform turnover reached 501 billion yuan of commodities, while the eBay platform for 126.4 billion yuan , Amazon for 94.08 billion yuan, Alibaba has been a veritable global first e-commerce platform.

On this e-commerce platform, there is also a very large piece of cake, that is, consumer big data, which is also the new value of e-commerce brought fertile ground. Traditional business is difficult to grasp consumer behavior, even if you can get the data through some membership systems and market research, but also appears to be lagging behind, not conducive to flexible and dynamic market decision-making, Alibaba mastered the huge consumer data, the future will become a new industry, and this industry has not yet been truly released in China.

6. P2P online lending program

2014 is a year of P2P online lending outbreak, P2P online lending platforms increase and collapse is also the whole online lending industry ups and downs! The convenience of online transactions and process standardization allows many entity loan companies to transform the network platform, so that on the one hand, it can be convenient for users to borrow, on the other hand, it is also conducive to expanding the user base. Many entrepreneurs have questions about the legitimacy of P2P, in fact, as long as the loan interest rate does not exceed 4 times the bank's lending rate for the same period, it is legal. P2P is a personal to personal credit model, is the innovation of microcredit model.

7. Traditional enterprises docking and integration of e-commerce will accelerate

In 2005, the total number of Internet users in China was only 94 million, and the proportion of online transactions accounted for only 0.1%, today, the number of Chinese nationals has reached 600 million, of which 300 million people use e-shopping. And due to the listing of Alibaba, traditional enterprises and consumers will pay more attention to e-commerce, which will certainly bring the domestic traditional industries to speed up the transformation of e-commerce and stimulate the development process of O2O, the whole of China's retail industry will also seek a faster integration with e-commerce.