What should the traditional fresh food distribution industry do if it wants to break through the limitations?

At present, the B-end market of domestic fresh food distribution is still a relatively primitive sector, with strong geographical barriers, scattered supply and demand, many intermediate links, serious distribution loss and high cost. It is expected that a number of high-quality enterprises will be born in the trillion-dollar B-end food distribution market in the future. But at present, China's fresh food distribution industry is still in its infancy, and it will face more challenges in the future.

In China, with the rise of the concept of fresh food in internet plus, there are countless companies in the industry that benchmark Sysco. However, few companies can compete with others. At present, it is certain that no food distribution enterprise in China can match the Sysco model and scale operation. It is also closely related to the current domestic circulation environment of fresh agricultural products. China's terrain is complex, and the production areas of small-scale peasant economy cultivated by individual families are scattered; The industrialization of agricultural products is slow, and the popularization of mechanization is low; There are many levels of agricultural products circulation, and the circulation efficiency is low.

At present, the food supply of catering industry in China has to go through multi-level wholesalers and intermediate links. From the perspective of the whole industrial chain, the upstream, middle and downstream of China's food supply chain are in a relatively dispersed state, and "cutting off middlemen" has become the name of many B2B food enterprises. At the same time, with the advancement of urbanization in China and the increasing emphasis on the quality and safety of ingredients, the downstream catering market will continue to release the demand for unified supply, and there is still much to be done in the future.

20 19 with the increasing number of giants, the fresh B2B industry is bound to usher in a period of rapid development and integration. In the market environment of fierce competition and cross-border robbery by internet tycoons, the problem of insufficient profitability of fresh delivery enterprises is increasingly prominent. How to improve their own strength, deeply cultivate the industry and build a lasting moat will be an urgent problem for enterprises at present.

Following the pace of the times and embracing change and technology, the reform of the traditional fresh food distribution industry is under way.