The use of new technologies to meet new needs Sports consumption has given rise to a lot of "new styles"

In the 5G, Internet of Things era is coming, the field of sports consumption has also spawned a lot of "new play" "new style". For example, to participate in the marathon can be a full video record, there is no venue can be organized events, home self-study can also be examined coaching certificate ...... use of new technologies, how to provide users with a better sports experience, has become an important direction of the layout of the sports business, China's sports industry will also be in the lead of the new technology and new ideas, to tap into the potential of the bigger!

These are the first time I've ever seen a sportsman in the world.

Ordinary enthusiasts running a marathon will be equipped with a full video, there is no competition venue can also be organized events, home self-study can also test coaching certificate ...... many sports field before can not be easily achieved, in the development of science and technology under the help of, now have become a reality.

Personalized demand to broaden the market

"In the Haikou Marathon, Penguin Sports carried out a test of artificial intelligence clip service, and the test results were satisfactory." In the just-concluded SMAF International Sports Consumption Exhibition, Penguin Sports President Liu Jianhong introduced that in 2018, more than 1,500 marathons have been registered in the China Association of Athletics Association, and the future marathon will be more technological, the face recognition system will be the whole process of identifying, tracking, and recording the performance of the players in the whole process, creating an exclusive documentary for marathon runners, and the runners will be able to quickly get a personalized after race The video will be personalized for you.

It is worth noting that, as an emerging consumer sector, sports consumption is an important element of modern service consumption and information service consumption. However, at this stage, China's sports consumption is rough and single, and the frequency of consumption is low, so there is still a lot of blank, expandable market space.

"The arrival of the 5G, Internet of Things era is not only a communication revolution, but also a revolution in the sports industry." Wang Qi, president of Gehua Zhongao Group, believes that China is in the stage of mass sports consumption, sports are more and more integrated into people's daily life, and everyone wants to participate in it, thus requiring an all-round sports service model.

For example, BT Sport in the UK has brought 5G live streaming services to soccer matches, and for the first time realized 4K live streaming on the field. Fans can connect to multiple wireless cameras in the stadium through the 5G network, and independently choose different perspectives of the players, referees, etc. to watch the game and get a brand new viewing experience.

Taking the Haikou Marathon recorded by Penguin Sports Test as an example, the new sports service model can be applied in many scenarios. Cai Hongyan, chairman of the board of directors of CLP Technology Limited, said that, for example, the moment an athlete runs on the track, he or she can observe the running speed, heart rate and other signs in real time through the APP, which can be used to carry out a series of targeted services based on the collection of data. Luo Yixiong, founder of Beijing Sino-Austria Sports Industry Co., Ltd. also said that ordinary sports enthusiasts will greatly enhance the experience of sports consumption if they have a full video record.

Currently, in the context of the migration of high-quality sports content to new media and short videos, the demand for sports consumption has become more dynamic and fragmented, and the deepening of personalized demand has opened up a new market space.

A new model subverts tradition

Nowadays, mass sports competition programs are very popular. With the development of intelligent sports equipment, cross-regional online tournaments allow more sports enthusiasts to have the opportunity to participate in the competition.

Previously, a unique smart darts tournament became the focus of the industry. Intelligent darts has a standard Bluetooth smart dartboard, through the intelligent induction to complete the electronic automatic scoring. Even if the participants are not in the same place, as long as the network can be realized through the venue, family and community interconnection, online and offline battles are completely free from the influence of geographical space. What's cooler is that smart darts breaks the rule that traditional games require a uniform time set, participants can choose to team up at certain times to complete different time periods of the darts throwing competition, through the electronic automatic scoring to determine the ranking of the game.

"Smart Darts is one of the Penguin Sports online PK games." Penguin Sports General Manager of the Event Division Lu Shan said, Penguin Sports online PK match is a new attempt to Penguin Sports online competition, the event to break the traditional model, change the traditional organization of the tournament mode and presentation, the integration of offline events to online, change the physical space and time of the competition, based on the Penguin Sports exclusive dual-screen live broadcasting technology, the two sides can be at the same time on the line dueling PK, the result of the winners and losers are more intuitive, more ornamental The newest addition to the lineup is the newest addition to the lineup.

"From professional tournaments, folk selection tournaments to family online tournaments, a new tournament model is brought about through new tournament organization, production and dissemination. The latest darts online tournament, which is now in internal testing, will be online soon in the future." said Wang Zheng, CEO of Beijing Raider Dart Sports Culture Co.

Liu Jizheng, Director of Li Ning Basketball Listing Planning at Li Ning (China) Sports Goods Co. said that new technology has brought about a change in the sports experience, and that in the 5G era, smart sports equipment has great potential and room for development. Currently, Li-Ning and Penguin Sports are carrying out a full range of cooperation in street basketball, badminton and other tournaments, interactive live broadcasts to enhance the user's sports experience, the overall impact of the tournament has also been greatly enhanced.

In Liu Jianhong's view, new technology has brought an impact on the sports industry as well as opportunities, and whether we can seize the opportunity to stand out depends on who can better adapt to the times, while meeting the needs of personalization and popularization.

Online training to solve the "pain point"

Earlier this year, the General Administration of Sports and the National Development and Reform Commission issued the "Action Plan to Further Promote the Consumption of Sports (2019-2020)", which clearly indicates that the "action plan" is to promote the consumption of sports.

Although China has entered the golden age of sports industry development, and the sports industry has become one of the hottest industries, the extreme lack of sports talents has become one of the bottlenecks restricting the rapid development of China's sports industry.

According to statistics, the current population of the sports industry in China is more than 4 million, accounting for only 0.5% of the total labor force in the country. In order to achieve an industrial scale of 5 trillion yuan in 2025, the employed population of the sports industry will have to reach 1.5% of the national employed population, which means that a minimum of 10 million sports practitioners will be needed at that time. In the next few years, how to make up for this 5 million talent gap will be a thorny issue for the sports industry.

During the SMAF International Sports Consumer Exhibition, Penguin Sports launched a new training product, the "Goose School" sports academy, which will offer more professional courses with qualifications. At the same time, also with the perfect world education, alliance gaming hand in hand layout online gaming education.

"In years of practice, we found that the real 'pain point' area of Chinese sports is sports online training." Liu Jianhong said that the future will be committed to creating "online training + online test + offline test = industry certificate" one-stop Internet sports training services, to meet the service needs of different audiences, to help sports education, especially early childhood sports education, talent training business, to build China's sports online talent base.