Decorative material paper

The construction industry is one of the five pillar industries of China's national economy. In the development process of nearly ten years, due to the continuous improvement of people's external quality and internal requirements of buildings, the proportion of decoration in the project cost has been increasing. In the construction of high-grade buildings, decoration has accounted for more than 40% of the project cost. At the same time, with the development of real estate and building decoration industry, the building decoration material industry has developed rapidly. At present, China has become a major producer, consumer and exporter of decorative materials in the world.

1. According to the statistics of China Building Decoration Association, in 2005, the building decoration industry achieved an engineering output value of 1 trillion yuan, surpassing the automobile industry for the first time, and the number of employees reached 1.4 million.

2. The annual growth rate of architectural decoration industry is above 15%, which is at the upper-middle level in all industries of the national economy, far higher than the growth rate of GDP, and has made remarkable contributions to the national economic growth.

3. It is estimated that by 20 10, the output value of the whole industry will reach 2 trillion yuan.

There are many kinds of building decoration materials, which are updated quickly and are closely related to the improvement of people's living standards and living conditions. It is one of the building materials with great development potential. Its variety, quality and supporting level determine the level of architectural decoration, which is of great significance to beautify urban and rural buildings and improve people's living and working environment.

1. Development of building decoration materials market in various fields

The development of decoration industry has promoted the rapid development of decoration materials industry, and the research and development and use of new materials have also promoted the progress of decoration industry. Generally speaking, in recent 20 years, with the development of real estate and building decoration industry, China's building decoration material industry has developed rapidly. At present, China has become a major producer, consumer and exporter of decorative materials in the world. Material-based products not only rank first in the world for many years, but also have a per capita consumption index close to and higher than the world advanced level. .

2. 1 ceramic industry

Since the reform and opening up, China's building sanitary ceramics industry has made great progress, which not only meets the domestic demand, but also enters the international market and gradually occupies a considerable market share. At present, China has become a big producer and consumer of building sanitary ceramics, and also a big exporter of building sanitary ceramics.

Market capacity:

Since 1993, the output of building sanitary ceramics in China has ranked first in the world for ten consecutive years, with the output of building ceramics exceeding 40% and sanitary ceramics accounting for nearly 30% of the world total. 200 1 according to the statistics of relevant departments, the annual output of building ceramics in China has reached 2.6 billion square meters and 55 million pieces of sanitary ceramics. The number of production enterprises is about 4300. In 2003, the industrial output value exceeded 654.38+05 billion yuan, and the export value reached 740 million US dollars. In 2005, the output of ceramic tiles in China was about 3.5 billion square meters, while the output of sanitary ceramics reached 80 million pieces, making China a big producer of building sanitary ceramics in the world.

In 2004, the total export of building sanitary ceramics in the world was $65.438+06.5438+87 billion. In 2004, China's export of building sanitary ceramics was165438+96 million USD, accounting for 10% of the world's total export of building sanitary ceramics, ranking third in the world. In 2005, the export value of building sanitary ceramics in China reached US$ 654.38+38.7 billion, exceeding the export value in 2004, with a year-on-year increase of about 50%. Building sanitary ceramics are mainly composed of building ceramics and sanitary ceramics. China's export of building sanitary ceramics accounts for about 70%, and sanitary ceramics accounts for about 30%.

Development trend:

In the process of building decoration, the proportion of building sanitary ceramics in the total building materials is as high as 40%. With the improvement of people's living standards, higher requirements are put forward for products. At the same time, ceramic enterprises will face a larger and broader market space, and their products will also develop from simplification to diversification.

In 2002, the whole sanitary ceramics industry in China was still dominated by low-priced product lines, which contributed more than 50% of the sales. By 2004, the continuous growth of middle-priced products has become the engine of industry growth, and the whole middle-priced product line has accounted for 38% of sales, which is higher than the market share of 35% in 2002. It is expected that the share growth of middle-priced products will last for a long time, and it will replace low-priced products to become the product line with the largest market share within two years. The growth of mid-priced product lines shows that ordinary consumers are beginning to pay more attention to the characteristics of brand, quality, modeling and product differentiation besides product prices.

1.2 Wood flooring industry

China wood flooring industry is a new industry, which originated in 1980s. With the rapid development of the national economy and the continuous improvement of people's living standards, wooden floor has become the first choice for the construction industry and thousands of households to decorate the ground with its outstanding advantages of natural warmth, elegance, warm in winter and cool in summer, and comfortable feet, and the market demand has shown a straight upward trend. By the mid-1990s, the wood flooring industry in China had developed rapidly.

Market size:

In 2005, the total output of wood flooring in China exceeded 300 million square meters, an increase of 18% over 2004. Among them, the output of solid wood composite flooring was 46 million square meters, a year-on-year increase of 40%; Output of laminate flooring1900,000 square meters, up by 20% year-on-year; The output of bamboo flooring was 6 million square meters, a year-on-year increase of 20%. Zhang Senlin, president of China Forest Products Industry Association, pointed out that China is now a big producer and exporter of wood flooring, and has changed from an importer of laminated wood flooring and solid wood flooring 10 years ago to an exporter now.

Development trend:

Solid wood flooring will become one of the first choice flooring materials for high-end customers.

Among all kinds of floor decoration materials, solid wood flooring has its unique advantages. In particular, the physical properties of solid wood flooring make it have incomparable advantages over other flooring materials, because wood itself has the function of adjusting indoor humidity, and solid wood flooring can continuously monitor the humidity of the surrounding air. When the air humidity is high, the solid wood floor can absorb the moisture in the air; When the temperature is low, the solid wood floor will release moisture and make the indoor air moist. Moreover, the solid wood floor has natural texture and beautiful color, and its natural elasticity can protect the joints of people walking on it, which is especially precious for the elderly and children.

2.3 door industry

In recent years, the demand for doors and windows in the world has grown strongly, and it has remained at around 500 million. China has become the world's largest production base of doors and windows and the largest consumer market, with sales of doors and windows accounting for 30% of the world.

Market capacity:

China construction metal structure association data show that in China's building door and window products market, aluminum door and window products account for the largest proportion, accounting for 55%; Followed by plastic doors and windows, accounting for 35%; Steel doors and windows products have a 6% share; Other materials account for the remaining 4%. In terms of output, the number of aluminum doors and windows products is about 65.438+0.5 billion square meters. In recent years, the national real estate has increased by more than 20% every year. Urban housing is 600 million square meters, rural housing is 700 million square meters, public and industrial buildings are 700 million square meters, and buildings are 2 billion square meters. The demand for doors and windows is as high as 500 million square meters.

Development trend:

With the development of housing construction in China to industrialization, people put forward higher requirements for the functional quality of housing, and the functional quality of doors and windows has been paid more and more attention. At present, the materials of doors and windows in China have developed from simple wood and steel to composite materials, and from single function to multi-function. In the nature and function of windows, it will mainly develop into energy-saving aspects such as sealing, heat preservation and heat insulation. At the same time, China's energy conservation plan requires energy conservation to reach 50% during the Tenth Five-Year Plan period. It can be predicted that energy-saving doors and windows will receive more attention.

2.4 Wood Door Industry

Wooden doors have become a new industry with strong independence in the wood industry. With the acceleration of modernization of wooden door production and circulation, China wooden door industry has entered a period of vigorous development. Wooden doors have become the first choice of fashion because of their irreplaceable advantages and the characteristics of following the trend of advocating nature and environmental protection, and play a vital role in improving the grade and taste of decoration.

Market size:

In 2005, wooden doors exported 249,800 tons, earning 350 million US dollars, an increase of 10% over the previous year. "Driven by the rapid development of the real estate industry, China's annual demand for wooden doors and windows is as high as 500 million square meters, but now the production capacity of wooden doors is less than 30 million square meters.

2.5 wallpaper industry

Because of the special position of wall in family decoration, the choice of decoration color and style has become the keynote of the whole family, and the diversified choice of wallpaper fully conforms to the principle of "light decoration and heavy decoration" in family decoration, and has gradually won the favor of consumers who pursue fashion life.

Market size:

According to authoritative data, the total consumption demand of China wallpaper in 2005 was 36 million volumes. According to the previous annual growth rate of about 13%, it is expected to refresh to 42 million volumes by the end of 2007.

Development space:

According to reports, the highest utilization rate of wallpaper is Japan and South Korea, and more than 90% of indoor walls are covered with wallpaper; In Europe and Germany, the utilization rate of wallpaper is also above 50%-60%; In China, the utilization rate of wallpaper as an interior decoration material is very low, only 2%-3%, which undoubtedly shows that China has great market potential.

Judging from the current situation in China, although there are wallpaper designs and productions, there is a lack of participation in international trends, and small brands are in a state of disorderly competition for a long time, which seriously restricts the development of wallpaper art!

2.6. Architecture and decorative coatings

In recent years, with the rapid development of China's construction industry and real estate industry, the proportion of architectural coatings in coatings is increasing, and the application of architectural coatings in China is close to 50%. During the period of 1999, the national paint output was about1950,000 tons, and the building paint output was about1300,000 tons, making it the third largest building paint producer in the world after the United States and Japan.

But in fact, there is a serious shortage of high-grade coatings in China. High-grade coatings produced in China only account for a small part of the total supply of coatings, especially water-based architectural coatings, which are still mainly mid-range. Therefore, there is a shortage of high-quality products and a surplus of low-quality products in China coatings market. The shortage of high-grade coatings can only be met by imports, while low-quality products are difficult to export, resulting in a serious backlog of these products.

2.7 Building hardware

In recent years, with the rapid growth of domestic construction market and decoration consumer market, the construction hardware industry in China has made unprecedented development. According to statistics, by 2004, there were more than15,000 enterprises in China's building hardware industry, and the total industrial output value reached more than 90 billion yuan, with an average annual growth rate of more than 10%. The export trade exceeded US$ 2 billion, with an average annual growth rate of over 12%. The growth rate of export trade is higher than the growth rate of total output value, which reflects the improvement and enhancement of the competitiveness of China's construction hardware products in the international market.

3. Forecast of development prospect

The 16th National Congress of the Communist Party of China put forward the goal of building a well-off society in an all-round way, and the national economy should maintain the development momentum of more than 7%, which undoubtedly provides greater development opportunities for the architectural decoration industry.

In China, the per capita housing of 1978 is 3.7 square meters. By 20 10, according to the housing standard of well-off society promulgated by the Ministry of Construction, there will be 1 household 1 set, and the per capita housing will reach about 35 square meters. The total housing demand in China increased to 654.38+0.2 billion square meters. From now on, 2 billion square meters of housing construction will be completed every year, and with the transfer of agricultural population, it will total 2.6 billion square meters every year. According to the forecast of residential construction, the annual renovation project of new residential buildings is more than 500 billion yuan. By 20 10, the annual output value of the secondary decoration market of home improvement will reach 300 billion yuan. Only home improvement calculation: the output value of 20 10 will reach 800 billion yuan.

From the analysis of public facilities, Beijing's bid for the Olympic Games was successful. In 2006, 800 foreign-related star-rated hotels and restaurants were built or rebuilt, and nearly 40 stadiums and gymnasiums were built or rebuilt. Coupled with the accelerated pace of construction of the Central Business District and Zhongguancun High-tech Development Zone and supporting public facilities, the overall construction scale is about 3 trillion yuan. Shanghai's successful bid for the International Expo will cost 700 billion yuan for a new round of urban construction. There are 696 cities above the county level in China, and thousands of small towns will be built at the same time, which provides new space for the development of architectural decoration industry.

With the sustained growth of national economy, the healthy development of real estate and construction industry, the improvement of people's living standards, and the continuous emergence of new technologies and varieties in building materials industry, China's architectural decoration industry will still maintain a high development speed during the Eleventh Five-Year Plan period. It is estimated that by 20 10, the engineering output value of the whole industry will reach 2 trillion yuan, and the development space of architectural decoration enterprises is broad.