Are there any differences and similarities between the user groups of live banding and traditional media

Yes.

Live streaming with goods refers to a new type of service through some Internet platforms, using live streaming technology, to carry out a close-up display of goods, consulting responses, and shopping guides. Its specific form can be opened by the store itself live room, or a collection of professional anchors to promote, not only more affinity, interactivity, but also bypassed the traditional intermediate channels such as dealers, the direct realization of the goods and consumers docking, often to achieve the lowest price on the whole network.