The concept of sales logistics

Distribution logistics refers to the physical flow between supply and demand when production enterprises and circulation enterprises sell goods. Sales logistics is the logistics between the producers or holders of logistics and customers or consumers. Through sales logistics, enterprises can recover funds and carry out reproduction activities. The effect of sales logistics is related to whether the existence value of an enterprise is recognized by the society, and the cost of sales logistics activities occupies a certain proportion in the final value of goods. Therefore, in order to improve the competitiveness of enterprises, we must attach importance to the rationalization of sales logistics. In modern society, the market is a complete buyer's market, therefore, sales logistics activities have a strong service to meet the needs of buyers and ultimately achieve sales. Under the premise of this market, sales often stop after delivery to users and after-sales service. Therefore, there is a lot of room for sales logistics, which is the difficulty of sales logistics. Generally speaking, the goal of sales logistics should be to deliver products to the right place at the right time with the lowest cost and the best service. In fact, it is difficult to get the best effect on the cost and service of sales logistics. Because in order to provide the best service, we need more inventory, the fastest transportation and more outlets, which will inevitably increase the logistics cost; On the other hand, in order to reduce costs, it is necessary to adopt a slow and cheap mode of transportation, reduce inventory, and reduce warehouses and outlets. Therefore, the real efficiency of sales logistics is to achieve a reasonable balance between cost and service, that is, to balance various elements of sales logistics and achieve space-time utility at a reasonable cost. Under this premise, the characteristic of enterprise sales logistics is to realize sales through a series of logistics such as packaging, distribution and distribution, which requires the study of distribution methods, packaging levels and transportation routes. , and uses various special logistics methods such as small batch, multi-batch, timing and quantitative distribution to achieve the goal, so its research field is very extensive.

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The most "soul-stirring" part of the Sino-US WTO negotiations is the multi-round negotiations around distribution and its related activities-logistics distribution. This shows that the Chinese and American governments have realized that distribution, logistics and distribution are the lifeblood of enterprise market activities, and neither side dares to despise them. Fortune 500 companies and the most valuable brands not only have perfect and efficient distribution and logistics systems, but also have strong control over them. These world-class enterprises attach great importance to distribution, logistics and distribution, and regard them as more important competitive advantages than production and technology development capabilities. The concept of marketing is well known. Enterprises can't get a sustainable competitive advantage without the correct use of marketing strategies, and logistics represents the huge strategic potential of enterprises and is the key factor for enterprises to get a sustainable competitive advantage. At this point, theoretical circles and enterprises ...

Logistics Manager's Practice Stack shows readers almost all related fields of enterprise logistics management from the perspective of enterprise management. Simple and clear concept introduction, practical operation methods and academic theory discussion are harmoniously integrated in this library, with reasonable structure, comprehensive and systematic content, and equal emphasis on operability and theory. This stack focuses on the planning, organization and control of logistics activities, which is the key element of successful management of all economic organizations. Logistics activities have always been very important for enterprises or organizations. Enterprise logistics is a synthesis of many concepts, principles and methods, which not only come from traditional fields such as marketing, production, accounting, procurement and transportation, but also from the laws of informatics, organizational behavior and economics. This stack consists of production logistics and purchasing management, warehousing management and inventory control, sales logistics and channel construction.