The course of Che Jianxin

Che Jianxin, 17 years old, went to the construction site to cook for people after leaving school, and began to learn carpentry a year later. He is very diligent. "When you eat, I help the teacher to cook. When I rest, I'll move him a stool. After work, I wash his clothes and shoes. When he is busy, he goes to his house to help cut rice and wheat. All teachers and uncles like me very much and are willing to teach me, because I am more diligent than others, and diligence can make up for it. "

Che Jianxin quickly learned the basic carpentry skills, and two years later, he began to take apprentices before he was fully qualified. "The apprentice just started to learn elementary, and I am already intermediate; By the time he learns the intermediate level, I will have reached the advanced level. In this way, I increased my income and popularity in advance. " At the age of 20, Che Jianxin's five apprentices have all finished their studies, and this is the time when he really finished his studies.

Before being a teacher, Che Jianxin undertook a job of assembling furniture. "The furniture store owner gave me a drawing and asked me if I could do it. I said yes, but I have never done it. I read books, look at pictures and think about what to do. I also went to the workshop of the best first wood factory in Changzhou at that time to learn from the old masters, pretending that the buyer went to the furniture store to ask questions and did the same when I came back. " In order to make this first set of furniture, Che Jianxin made a fool of himself and borrowed 600 yuan money from his uncle to build a house. After completion, he didn't have the money to pay the painter until the goods arrived, and the furniture store owner paid 1000 yuan in advance to pay the painting. In less than half a month, the furniture was sold out and the boss gave him 700 yuan. Che Jianxin made a net profit of more than 200 yuan in this first transaction.

Learning has given me a new life.

Che Jianxin worshipped heroes since childhood, such as Yue Fei, He Long and Hua, an old scientist in his hometown. He was very curious. When he sees everything, he likes to ask why. On one occasion, he went to his classmate's house and brought back a copy of "100,000 Why". When his father saw it, he said to him, "You will be more promising than me in the future." After being inspired, Che Jianxin borrowed all the books and finished them in a week. Heroic complex and curiosity opened his first window to know the world. After graduating from junior high school and entering the society, he realized that "books are useful only when they are used." When you are an apprentice, learn from the master; Cut to the chase and learn to do business with your predecessors. Learning at this stage has become his urgent need. Che Jianxin's understanding is extremely high. He can realize the harmony and unity of material selection and ingredients from his cooking experience as a chef. From the operation of small furniture stores, we can realize the prosperous prospect of China's circulation industry in the future; You can also realize the shortcut to make up for your own shortcomings from the interaction with others. He said that the truth between heaven and earth is the same. If a person can learn the same skills, he can draw inferences from others.

With the expansion of enterprises and various affairs, he doesn't have much time to study now. Therefore, he tries to use all the time in the car, waiting room and before going to bed to study. Books and CDs are two indispensable items he carries with him. As long as he grabs a gap, he looks at a paragraph.

On September 6, 2005, the International Organization Learning Association held the second Global Forum in Vienna, Austria. Che Jianxin was invited to attend the meeting and gave a special speech on "Learning to Give Me a New Life". Dr. Peter Senge personally led all the core members of the International Organization Learning Association to attend the meeting, which was well received. This is the first time that private enterprises in China and enterprises in China have stepped onto the stage of international organization learning.

Man is the greatest strength.

The rapid development of Red Star Group benefited from Che Jianxin's vision of seeking knowledge, love and tolerance, and built a big stage in Red Star that is conducive to the growth and development of talents.

Che Jianxin has become a human resource expert in long-term employment research and practice. He said, "I like to study personnel, myself and others, draw inspiration from their successes and learn from their failures." Everyone can succeed, and the key is how to develop their potential. " His office and home are full of books on human resources; He has a book in his car and his carry-on bag. The book never leaves his body, and the pen never leaves his hand. He has written more than 654.38 million words of theoretical works on human resources development and management. Many theories and practices of talent potential development initiated by him in China, such as "electric light and power grid" and "management beyond eight hours", have positive practical significance for innovating talent development theory and popularizing modern talent development theory.

Because of his unremitting exploration and efforts in human resources development and management, in 2002, the Institute of Personnel Talents of China Institute of Personnel Science and the Business Administration Training Center of China Renmin University hired him as a visiting researcher and a visiting professor respectively, and in 2005, he was hired as the re-examination examiner for the MBA entrance examination of the Business School of China Renmin University.

Make friends with high-quality people.

Che Jianxin said that doing business is being a man, and success in doing business is bound to succeed.

Che Jianxin has many habits in dealing with people, such as: walking on the roadside with customers; The best dishes are reserved for guests. He said that being a man is often in the details. Don't underestimate a move, it will inadvertently infect others. When you are with others, always consider each other first. Without me, the business will be successful.

He said that cooperation is a strong affinity; Competition is a great conquest! Being a man, being upright, being honest and trustworthy are the basic elements of career success. Being a good person is irreplaceable wealth!

In making friends, Che Jianxin is a person who cherishes fate. He said that the best way to improve yourself is to make more friends with high-quality people. It is a blessing to have a friend around, and it is an honor to have a friend around. Making friends is more about spiritual consistency than just interest. Things are rare, and people value feelings. Emotion is not only an act of reciprocated, but also a product of equivalent exchange. He likes Zeng Guofan's words: only ask about cultivation, not about harvest.

Questioning life

Che Jianxin, in his prime, once spent a year reading ancient and modern Chinese and foreign classics, asking what is the meaning of life?

The conclusion of Che Jianxin's thinking is that the meaning of life lies in reading oneself, reading the world, exploring and experiencing life by pursuing wisdom.

He said-

Twenty years ago, I asked myself, "Who am I?" The answer is: "Good carpenter!" "

Five years later, I asked, "Who am I?" The answer is: "A hardworking entrepreneur!"

If someone asks this question again, my answer is: "hardworking people!" " "

The process of knowing yourself is also a process of constantly designing yourself, knowing yourself and proving yourself.

Che Jianxin believes that the meaning of life lies not in how much you have, but in how much you give. What you give, you will get. This is the causal law of commercial society and the most basic survival law. Pay first, there will be a return; No pains, no gains.

Wealth is a measuring tool, which can measure how much we have contributed to society. Those who don't contribute will get nothing; People who make outstanding contributions will also gain a lot. Che Jianxin started his business by borrowing money from 600 yuan on 1986. After 22 years of struggle, he has now established a 5 1 brand supermarket chain in China.

Che Jianxin has become an expert in human resources in his long-term employment research and practice. He once said: a college student will become a' pupil' if he doesn't study for three years; A "pupil" can become a "college student" as long as he keeps on studying. His office and home are full of all kinds of books; He has a book in his car and his carry-on bag. Books never leave, pens never leave. He is diligent in thinking, attaches importance to the theoretical research of enterprise strategy and human resource development and management, and has written more than 30 theoretical works with more than 65,438 words. Many theories and practices of talent potential development initiated by him in China, such as electric light and power grid, management beyond eight hours, have positive practical significance for innovating talent development theory and popularizing modern advanced talent development theory.

2001-in 2002, he was invited to attend the first international forum on learning enterprises and the seminar for Chinese and foreign management officials, and discussed the construction of learning organizations with Dr. Peter Shengji and others, and talked about corporate culture with Panasonic and Haier.

Invited by Guanghua School of Management, Peking University, Tsinghua University School of Economics and Management, Yangzhou University Business School and Hohai University, he gave special lectures on corporate culture, learning organization and human resources development.

Che Jianxin is a very caring person. For employees, he is regarded as a customer and the most valuable asset. Party committees, trade unions, committees for respecting the elderly, committees for health and longevity, committees for caring for the next generation of education, and domestic service centers all take it as their responsibility to serve employees well, helping employees and their families to do practical things and do tens of thousands of good things every year. To the society, he gets rich and thinks about the source, and truly returns. He founded the Red Star Chain Market, which attracted nearly 20,000 people's employment, and he clearly proposed to lead 200,000 people to a well-off society.

Che Jianxin was awarded "Outstanding Entrepreneur in China", "Top Ten Outstanding Persons in Enterprise Culture Construction in China in 2004", "Special Contribution Award in Enterprise Culture Construction in China in 2005", "Outstanding Contributor in Enterprise Culture Construction in China in 2006" and "Domestic Influential Brand Leader Award" by All-China Federation of Industry and Commerce, All-China Federation of Trade Unions, China Entrepreneurs Association and China Enterprise Culture Promotion Association. Brand Leader Award in Home Decoration Industry, National Outstanding Private Entrepreneur Caring for Employees, Person of the Year in China Home Furnishing Industry in 2005, Honorary Award for Land Greening, Top Ten Outstanding Young People in Jiangsu Province, Top Ten Entrepreneurs in Brand Building in Jiangsu Province, Model Worker and other honorary titles. On March 28th, 2007, at the press conference of "2006 CCTV Annual Employer Survey" held by CCTV, Red Star Macalline ranked among the top ten employers and became the only shortlisted brand in China household industry. From June 5, 2008 to February 2008, he was awarded the honorary title of "Top 100 People in Reform and Opening-up" by China Building Materials Circulation Association in the Great Hall of the People.

This is a successful businessman with strong heroism. His self-confidence and passion are always written on his face, full of energy and ambition. There is a huge personal portrait hanging in his office, and the background of the photo is Mao Zedong's cursive script "Qinyuan Spring Snow", trying to create a domineering attitude.

Like many successful entrepreneurs with low academic qualifications, Che Jianxin is also highly savvy. He can understand the harmony and unity of material selection and ingredients from the chef's cooking experience; We can realize the regeneration and prosperity of China's circulation industry in the future from the operation of small furniture stores. You can also realize the shortcut to make up for your shortcomings from the interaction with others. ...

Che Jianxin, the helm of Red Star, always has a confident smile on his face, which makes us feel at ease. This kind of smile is precious when almost all the top 20 retail giants in the world rush to China and local retailers are struggling to support and frown. From Business July 2002 1982 He worked as a carpenter in Changzhou, Zhenjiang and Xi 'an.

1986, 600 yuan was borrowed to set up a manual workshop and began to make new furniture.

1987, Qinglong Wood Factory was established.

1988, the first furniture store was established.

199 1 year, invested 1 ten thousand yuan to establish the first large-scale furniture store in Changzhou and its surrounding areas-"Red Star Furniture City".

From August of 1999 to August of 20001,Lianyungang Red Star, Nanjing Red Star International Decoration City, Changzhou Red Star Macalline, Shanghai Red Star Macalline, Wuxi Red Star Macalline and Xuzhou Red Star Macalline were established one after another.

1October 29th, 2003, 165438+ The sixth generation brand market of Red Star-Changzhou Red Star World Furniture Home Plaza was born. This is the only home hypermarket in China with a world-class ecological environment, and the first one listed as "China Green Ecological Home Demonstration Mall", which indicates that the architecture, decoration design concept, style, software and hardware facilities of Red Star Market have reached the leading level in the world home circulation industry.

On August 1 day, 2065438, Hongmei Mall, the e-commerce platform of Red Star Macalline, was officially launched. Red Star Macalline's online shopping mall, MMALL, relies on the strong brand advantages of Red Star Macalline Group. Hongmei Mall provides consumers with tens of thousands of products such as building materials, home, furniture and decoration, and the most

As one of the important measures taken by the Group to promote the strategic layout of large residential buildings, Hongmei Mall will adhere to the corporate mission of "taking improving the home taste of Chinese people as its own responsibility", shoulder the responsibilities of "incubator" of home factories, "incubator" of entrepreneurship and "incubator" of home product innovation, gather outstanding home brands and push the home industry into the brand era. Under the guidance of the brand concept of "home fashion experts", we are committed to building more excellent national home brands through the e-commerce platform, providing consumers with high-quality goods, creating a convenient and value-for-money shopping experience, further promoting the family-loving culture, and letting the family-loving concept penetrate into hundreds of millions of families.

The launch of Hongmei Mall means that the home furnishing industry will enter a new historical stage of integrated development and win-win cooperation.

20 13 1, Hongmei Mall was officially renamed as "Red Star Macalline Star Easy Residence". The latest version of Xingyijia website will be launched at the end of May. Since the trial operation at the end of 20 12, Xingyijia has continuously accumulated experience in operating various systems, continuously enriched product categories and optimized product structure, and optimized the website according to the characteristics of home online shopping, refreshing the online shopping experience from the aspects of page design, shopping process, payment means, logistics and after-sales service, and making every effort to create a relaxed and convenient online shopping environment so that consumers can enjoy convenient online shopping and professional and thoughtful services.