Traditional Culture Encyclopedia - Traditional festivals - College students do new media operation must understand the problem
College students do new media operation must understand the problem
New media operation must understand the problem
New media and self media what is the difference?
1, the concept of different
New media refers to the difference between the traditional media emerging media, that is, in addition to newspapers, magazines, television, radio and other derivatives. For example: short video platforms, news clients, video platforms, etc.
Self-media refers to relying on mainstream media platforms, through individual or team *** with the maintenance of the media number, is the product of the further development of new media.
2, different perspectives
New media is generally to create a brand, product image, for subscribers, user groups.
Self-media is to create their own personal IP, build a personal image, targeting the fan base.
3, different sources
New media from news clients, information platforms, etc., there are many channels
Self-media is generally the operator, the team to provide
4, different profit models
New media through the audience base with the communication and interaction, through advertising space, membership and other modes, to get profit.
Self-media is the use of fan stickiness and account persona, through advertising soft, cooperation and so on to gain revenue
- Previous article:Which swimming pool is good in Dalian?
- Next article:What are the disadvantages of shopping alone?
- Related articles
- Are there any ways to heat the greenhouse?
- Generally speaking, how much is a violin? How about an electronic violin?
- How do you cook noodles without sticking to the pan?
- Burning the sky reflects the four valence layers of ancient India. What's the name of this system?
- Can the fat of ham be eaten?
- On how to strengthen the cultivation of students' reading ability in Chinese teaching
- Is online learning better or offline learning better?
- Liu Xiaofei: a girl born after 1995 who rose slowly on the difficult road of starting a business.
- What ingredients do you need to make spaghetti?
- Common riddles in kindergarten