College students do new media operation must understand the problem

New media operation must understand the problem

New media and self media what is the difference?

1, the concept of different

New media refers to the difference between the traditional media emerging media, that is, in addition to newspapers, magazines, television, radio and other derivatives. For example: short video platforms, news clients, video platforms, etc.

Self-media refers to relying on mainstream media platforms, through individual or team *** with the maintenance of the media number, is the product of the further development of new media.

2, different perspectives

New media is generally to create a brand, product image, for subscribers, user groups.

Self-media is to create their own personal IP, build a personal image, targeting the fan base.

3, different sources

New media from news clients, information platforms, etc., there are many channels

Self-media is generally the operator, the team to provide

4, different profit models

New media through the audience base with the communication and interaction, through advertising space, membership and other modes, to get profit.

Self-media is the use of fan stickiness and account persona, through advertising soft, cooperation and so on to gain revenue