The influence of network marketing on traditional marketing is as follows

The Impact of Network Marketing on Traditional Marketing

First, the omnibearing nature of network marketing has had a great impact on monotonous traditional marketing.

With the rapid development of network technology in the direction of broadband, intelligence and personalization, users can enjoy multi-dimensional information integrating sound, image and text in a wider field, compare the performance and price of goods in the largest range, and search out any goods they are interested in ... which is beyond the imagination of traditional marketing.

Second, the brand-new space-time advantages of online marketing have broken the shackles that have been plaguing traditional marketing.

To carry out marketing activities on the Internet, we can put aside the limitations of time, space and region, break through the original sales scope and consumer groups of commodities, and even companies with relatively different scales can communicate equally and freely.

Traditional marketing PK network marketing

Third, network marketing has crossed a link that traditional marketing relies on very much-middlemen.

In the traditional commodity circulation channels, middlemen play a role as a link between producers and consumers, which can not be ignored. However, under the condition of network marketing, enterprises can communicate directly with customers by bypassing the traditional distributors. With the comprehensive application of network marketing, enterprises can directly contact users, eliminating middlemen, and everything seems to be much easier.

Fourth, the impact on traditional pricing strategies.

In the traditional mode, it is difficult for consumers to obtain information, and enterprises are in control of the overall situation, so pricing according to the market is very common. In the era of network marketing, if the price of products changes frequently, users can easily notice each other, which will lead to dissatisfaction on the network, which is beneficial to users and conscientious enterprises, which can be described as the general trend.

Five. The inclusiveness of network marketing is incomparable to traditional marketing.

Traditional marketing PK network marketing

Network marketing has broken through the original sales scope and consumer groups of commodities, and companies of different countries, genders, ages, religions and even different sizes can trade equally and freely. Enterprise competition in network marketing is a form of customer-centered competition. Winning customers, retaining customers, expanding customer groups, establishing close customer relationships, analyzing customer needs and creating customer needs are all the keys to marketing.