Traditional Culture Encyclopedia - Traditional festivals - How to write a small game website to promote soft articles?

How to write a small game website to promote soft articles?

First of all, you have to figure out the target group (potential users) of your marketing, that is, who is the audience of your promotion behavior? -Find the user.

Secondly, you have to find out where they all like to hang out online. Your position is where they like to go. -Find the right media.

Third, what kind of information do they like to receive? This determines what they browse. The information on the Internet is very complicated, and people will not pay attention to all the information. If the expression you promote is contrary to the interest of the audience, then what you do can only be useless. -Find the right plate.

When will it be delivered? What is the content? How to dig news spots? What channel do you choose to send?

Take xx game XX as an example.

When will it be delivered?

Before the game goes online

Send a message, such as:

The rise of XX

After the game is put on the shelves

Draft evaluation &; Press releases, such as:

XX fengping

XX builds a communication platform for users.

After the game version is updated

For example:

The new version of XX is original.

XX surprises bring a new experience.

Before and after game product financing

For example:

XX move attempt

It will be difficult to choose the best copy from many good copies. The pace of our life is too fast, and there are too many good soft articles with strong communication and lasting effect around us every moment.

However, none of these can be perfect, and even will be forgotten soon. Why can't this kind of copy be the best soft text? The reason is simple: these soft articles are interesting, but not touching enough.

"I like it, but I don't want to take action."

Ruanwen got a promotion.