What's the difference between new media marketing and traditional marketing?

Traditional media marketing refers to TV media, print media and radio, while new media marketing refers to WeChat, Weibo, forums and search engines. Among them, new media marketing came into being with the rapid development of the Internet. New media marketing refers to the mode of marketing by using new media platform. New media marketing has changed people's marketing thinking. It is a marketing model based on media platform, Weibo platform, question and answer platform and video platform.

The difference between new media marketing and traditional marketing is that the cost of new media marketing is lower than that of traditional marketing, and at the same time, the communication mode is flexible, more attention is paid to the accuracy of communication, and the communication mode is diversified. Pay attention to the interactive experience with users. Ding Huo Dream Classroom believes that the most fundamental change of thinking from traditional marketing to new media marketing is: always start from the user demand and user value of new media and make friends with users! It is very important to cultivate users' sense of participation.

What should new media marketing do? Now Ding Huo's dream class tells his own experience:

One. Identify your new media communication channels.

There are many communication channels for new media, such as official WeChat account, self-media platform, live broadcast platform, video platform, forum platform and Weibo platform. You should determine the main communication channels you want to market according to your own advantages and target customers, and do intensive cultivation.

Two. Do your own positioning.

With a clear positioning of the target customers, you will attract a large number of potential customers. For example, if you make beauty, then you can create beauty content to attract the public's attention.

Three. Identify attractive headlines

The title should make readers fall in love at first sight, so as to have a good click-through rate. The title of the article should first conform to the theme you want to express, and at the same time, it should be able to grasp the key points, and the title should meet the curiosity of readers. Seeing this title will arouse the public's desire to continue browsing. How to write a high-quality title (professional technology will be discussed in another live class) needs the help of professional tools. In short, the topic needs to satisfy the public's thirst for knowledge and curiosity. Only when the reader clicks, you are the first step to success.

Four. High quality content

If the reader clicks in, if the article is boring, the reader will have no psychology to read it, so the article must be flesh and blood, so the reader can read it and have the psychology to continue browsing.

Articles need to provide readers with value, so that they can learn new ideas, different ideas or have a deeper understanding of something through articles. In short, it is to make readers gain something, let your target customers browse and pay attention to your content for a long time, establish a good friendship with you and have an intimate interaction.

First of all, it is necessary to adjust the article clearly, and at the same time, in typesetting, the length of each paragraph should not exceed four lines as far as possible, otherwise it will cause readers' reading pressure. At the same time, there should be pictures to form a good reading experience.

In short, under the new media marketing, we will carry out targeted promotion around our target customers, which will make our methods more flexible, broaden our marketing ideas, establish closer contact and interaction with users, and make your marketing form more vivid.