What does the jewelry business do to make money?

For the jewelry industry, the pricing of pure gold (non-inlaid gold, platinum and palladium) is based on gram weight, that is, the corresponding gold price plus the labor cost in the store. Due to the transparency of gold price and the industry competition in some areas, the profit value of such products is generally low; However, due to the traditional consumption in China, the sales of pure gold, especially gold, are very large (except in some areas), which has become the mainstream consumption of jewelry stores, accounting for more than 70% of the total sales of stores; Because of the huge sales volume, the profit output is also huge.

Another kind of products, inlaid (gold, platinum, palladium, k gold inlaid with colored gems, diamonds, jade; Non-inlaid colored gold and jade are generally priced by piece, and some jewelry stores will use bare stone+gold support price+labor cost to price, which also belongs to the category of piece-by-piece pricing. This kind of product has a high profit rate and belongs to high-profit products. Whether a jewelry store makes money is closely related to the sales of jewelry.

Generally, when we set the product positioning of a jewelry store, we will use pure gold products such as gold as products to enter the market. These products have high market acceptance and are easy to attract passengers in a short time; In the training of sales staff, we will focus on the sales skills training of mosaics, and such products will really make money.