What is the difference between JD.COM Taobao and Taobao?

JD。 COM and Taobao are both giants in the field of e-commerce in China. The main difference between the two is the difference in business model and target customer group. JD.COM is a self-operated e-commerce platform. All the goods provided are provided by themselves or their partners, and the whole process of procurement, warehousing and distribution is controlled by themselves, emphasizing quality, service and brand authorization. Taobao is an open e-commerce platform, where merchants can freely sell goods, and the platform provides technical support, online marketing and other services. Taobao has a wider target customer base, including online small sellers, professional sellers and big brands.

In addition to different business models and target customers, JD.COM and Taobao also have some differences in product categories and price competition. JD.COM pays attention to quality and service, and offers relatively few kinds of goods, but the quality is more reliable and the price is higher. At the same time, JD.COM laid out software and hardware, established JD.COM Digital Technology, strengthened research and development in artificial intelligence, Internet of Things and other technical fields, and established financial platforms such as Easy Card, thus enhancing users' awareness and loyalty to JD.COM brand. Taobao, on the other hand, is mainly low-priced and cost-effective, with a wide variety of goods, including some ethnic minority goods and handicrafts of folk craftsmen, which are suitable for different levels of consumers and more affordable than JD.COM.

JD.COM and Taobao are also very different in marketing means and brand image. JD.COM advocates the concept of brand, quality and service, and is committed to creating a high-quality shopping experience and creating a brand image with high reputation and high credibility. JD。 The quality audit of COM is strict to ensure that users can get good products when purchasing, thus improving the satisfaction and loyalty of users' shopping experience. Taobao's marketing method relies more on promotion and attracts users through various means, such as red envelope activities, discount promotions and a series of marketing activities. At the same time, Taobao has also launched a number of services, such as express delivery and return, to enhance users' shopping experience.