What kinds of consumption concepts are there?

There are three consumption concepts. Details are as follows:

1, by consumer. Tangible commodity consumption: the consumption mode used to exchange goods; Labor consumption: consumption with service nature, without physical exchange.

2. Divided by transaction mode. The consumption of money and goods is clear: after the transaction is completed, the ownership and use right of the goods belong to the buyer himself; Loan consumption: ahead of consumption; Lease consumption: through short-term lease, without changing the ownership of goods, the right to use goods is obtained within a certain period of time.

3, according to the purpose of consumption. Consumption of means of subsistence: material life and labor consumption necessary for survival; Consumption of development materials: used to meet the consumption of morality, intelligence and body; Enjoy material consumption: people's consumption to further enrich their material life and spiritual life after their needs for survival and development are met.

The formation of consumption concept:

The formation of consumption view is not only the result of long-term accumulation of national culture, but also a direct reflection of social reality. Among many factors that affect personal consumption view, mainstream consumption view and personal factors are the basic factors that affect the formation of consumption view.

First, the influence of mainstream consumption view on personal consumption view. Although western consumerism culture has become the mainstream of popular culture since 1950s, it has not had a wide direct impact on China so far.

In China's cultural and economic thoughts, "prepare for danger in times of peace" and "live within our means" are deeply rooted. However, the lack of long-term material means of subsistence during the planned economic system after the founding of the People's Republic of China advocated hard work and building the country through thrift, which further strengthened people's conservative consumption concept.

This conservative mainstream consumption concept is deeply influenced by tradition and will not change rapidly because of the substantial improvement of people's living standards in just 20 years of reform and opening up.

Second, the influence of personal factors on consumption concept. Through the modeling and analysis of various factors that affect consumers' consumption view, we can see that the main factors that affect consumers' personal consumption view are income, age, gender, place of origin and educational background, and the most influential factor is educational background. Because of their relatively high education level, they accept new ideas faster, and their high education level is more avant-garde in consumption concept. At the same time, because of their high education level, their income level is relatively high.

However, the difference of native place also causes the difference of consumption concept, and the coefficient of income relative to consumption concept index is small, which shows that the growth of net income does not play a leading role in consumption concept, or it can be said that income is not the main factor affecting consumption concept in terms of the influence of culture and income on consumption concept.