What is the knowledge related to propaganda and cultural work?

Basic Theory of Party Propaganda Work

The concept of "propaganda work" was first put forward by Marx and Engels, who, in 1847, when founding the world's first international working-class political party, gave it a resounding name -- the **** Proletarian Party. --***Production Party. At that time, one of the main tasks of the party was to propagate the doctrine of scientific ****productivism to the working masses. Therefore, in the first party constitution drafted by Marx, Engels and others, the Constitution of the ****anist League, it was clearly stated that the basic condition for joining the party was "to have revolutionary perseverance and endeavor to carry out propaganda work". Comrade Liu Shaoqi once explained that the Party's propaganda work is essentially the Party's ideological work.

Initially, both propaganda work and ideological work, as well as political work and ideological and political work, were practical concepts, which later evolved into an applied scientific concept.

I. The Status and Role of Propaganda Work

1. General Characteristics of Propaganda

Propaganda, as a social activity in which a certain political party, a country and a social group systematically disseminate and explain their own theories, viewpoints and political propositions, in order to influence people's thoughts and behaviors in the direction of their own expectations, is characterized by the following general characteristics:

1) It belongs to the field of ideology, and has the following characteristics. The propaganda activity is essentially a spiritual activity with a distinctive class and political orientation. Propaganda is essentially a spiritual activity, a process of transmitting certain ideas and concepts to the target audience. Different from the general sense of communication, propaganda is always connected with a certain class, political party and political group, spreading certain political ideas and political ideas, and trying to make people accept them through propaganda, so as to play a role in guiding people's thinking and behavior. Therefore, propaganda has a distinct class and political tendency.

2) It is subordinate to and serves certain political and social purposes, and is obviously subordinate and service-oriented. Any propaganda is not an end in itself, and there is no such thing as propaganda for the sake of propaganda. Because propaganda essentially belongs to the ideological activities of a certain class, political party and state. Any propaganda is subordinate to a certain class, party and state and is a means for them to realize certain political and social ends.

3) To reason with facts, to convince people with reason, with prominent reasoning and non-coercive. Any propaganda has an obvious tendency of will, which ultimately requires that the thoughts and behaviors of the propaganda target develop in the direction that the propagandist wishes. At the same time, it has a clear non-compulsory, not by forcing the order, but by inspiring the publicity of the object of self-consciousness to achieve the purpose of publicity. This requires publicity must be convinced by reason, otherwise it will lose people's recognition, will not have good results. The source of the power of propaganda lies in the presentation of facts and reasoning. Generally speaking, the advanced classes in history, when they were in the ascendant stage, were still able to respect facts and truths in their propaganda, but when they were in the decline stage, they tended to distort the facts and truths and resorted to lies to hoodwink and deceive the masses. The propaganda of the proletariat and its parties is able to adhere to the truth and rely on facts and truth to persuade people and convince and master the masses.

2. Characteristics of the Party's Propaganda Work

1) The Party's propaganda work is based on Marxist theory, which manifests itself in the unity of theory and practice. Theory is the soul of the Party's propaganda work. Only by arming the whole party with theory and educating the people does the party's propaganda work grasp the fundamentals and become persuasive. The practicality of the Party's propaganda work is that the propaganda work should serve the practice, through the theoretical propaganda and education to make the Party's proposition into the actual action of the masses. The practice is the landing point of the Party's propaganda work. Only by adhering to the practice of service, the party's propaganda work has vitality.

2) The Party's propaganda work should be centered on publicizing the Party's basic theory, basic line, and guidelines, policies, and propositions, and should be manifested in the unity of distinctiveness and strategy. The Party's propaganda work has a variety of tasks and contents, but the most important recurrent task and content is to publicize the Party's theories, lines, guidelines, policies and propositions to the general public, so that they can be understood, grasped and embraced by them. The distinctiveness of the Party's propaganda work mainly refers to publicizing the Party's theories, lines, guidelines, policies and propositions with a straight face and striving to remove resistance and interference from all sides in order to implement them. The strategic nature of the Party's propaganda work mainly refers to the fact that propaganda work must be based on the Party's strategic thinking, according to the objective and actual situation, and choose a better time and way to publicize the Party's words and ideas. Only by adhering to the unity of the two can we ensure the completion of the propaganda task.

3) The Party's propaganda work is based on the measure of publicity methods and methods that are pleasing to the masses, which is manifested in the unity of revolution and artistry. The Party's propaganda work as the Party and the people's masses of public opinion tools, it propaganda content of the revolutionary, is obvious. But the revolutionary nature of propaganda cannot be separated from the artistry of propaganda. The revolutionary content of propaganda must be accepted by the masses through effective ways and means in order to obtain the desired effect. This artistry mainly means that propaganda should be adapted to the psychology and receptivity of the masses, and that it should pay attention to the ways and means of propaganda, so as to make the content of propaganda attractive, infectious and persuasive. Adhere to the unity of revolutionary and artistic, and constantly improve the art of propaganda, so that it is more popular with the masses, both the characteristics of the Party's propaganda work, but also to strengthen and improve the work of propaganda to always pay attention to the important issues.

3. The status of the Party's propaganda work

The Party's propaganda work is an important part of the Party's work, and occupies an important position in the Party's overall work.

1) The Party's propaganda work is a very important part of the Party's total work. The work of the Party, generally speaking, including organizational work, propaganda work, united front work, discipline inspection work, political and legal work, the work of the army, as well as the Party's leadership of the mass organizations such as trade unions, *** Youth League, Women's Federation and other aspects of the work, and the implementation of political and ideological leadership of the work of the government and state organs. Among these tasks of the Party, propaganda work and organizational work are on an equal footing, and are the most fundamental tasks in the implementation of the Party's political, organizational and ideological leadership, and are tasks that cannot be separated from the other tasks in a hurry. All the Party's work begins with and is always accompanied by propaganda, and is constantly promoted through propaganda. The Party's theories, programs, routes, guidelines, policies and ideas are transmitted to Party members, cadres and the masses mainly through the propaganda work of the propaganda department and other departments and units. Without the Party's propaganda work, the Party's leadership cannot be realized, the Party's policies and ideas cannot be grasped by the masses, and the Party's work cannot be carried out.

2) The Party's propaganda work runs through and permeates the Party's work. The Party's propaganda work and other work of the Party have never been organically linked and complementary. Whether it is the work of the party, or the government, state organs, or the party-led mass organizations, to carry out all the work can not be separated from the propaganda work. The Party's working departments carry out their work by disseminating and explaining the Party's relevant guidelines and policies to the masses of cadres and cadres through the tools and means of publicity and public opinion, and by mobilizing the entire Party and the people of the country to strive for the realization of the Party's lines, guidelines, policies, and propositions. The government and state organs must not only publicize and implement the Party's lines, guidelines and policies, but also carry out the policies, regulations and decrees formulated by their respective departments through publicity work. Trade unions, *** youth league, women's federation and other mass organizations have social work, more need to strengthen the contact with the masses of the system through publicity work, play a good link and bridge role.

3) The party's publicity work is the cause of the whole party, the whole party to do publicity work. In our country, where there is a party organization, party work, where there is party propaganda work. Party propaganda departments at all levels, is the party committee in charge of propaganda work of the integrated functional departments, is responsible for the organization and coordination of propaganda work, but propaganda work is not just the propaganda department, but the whole party at all levels of organizations, various functional departments, all party members, cadres have to do the work. Party organizations at all levels and all Party members and cadres should not only take the lead in implementing the Party's lines, guidelines and policies, but also publicize the Party's lines, guidelines and policies to the masses. Only by publicizing the masses can the masses be organized and mobilized, so that the Party's lines, guidelines and policies can be grasped by the masses and transformed into the conscious actions of the masses. Therefore, the Party Constitution clearly stipulates that all levels of Party organizations and all Party members shall bear the important responsibility of publicizing the Party's lines, guidelines and policies. This is also a fine tradition of our Party and an important guarantee of our Party's victory in revolution and construction for a long time.

4. The Party's propaganda work is subordinate to and serves the Party's overall goal and mission

The Party's propaganda work is subordinate to and serves the Party's overall goal and mission, which is our Party's consistent thought on propaganda work and the fundamental requirement for the status and nature of the Party's propaganda work.

1) The Party's propaganda work should be centered on the realization of the Party's overall goals and tasks. The party's overall goal, the overall task is the party and the people in a certain period of history, all the party's work should be centered around it, propaganda work is of course no exception. Here, the role of the party's propaganda work is manifested in, not only through the use of a variety of propaganda directly for the realization of the party's overall objectives, the overall task of the gong, and through the advanced consciousness, advanced thinking can be used to promote the party's other aspects of the work of the *** with the realization of the overall objectives, the overall task of the service. The party's propaganda work can only be centered around the party's overall goals and tasks, in order to find its own position and establish its own important position. This is the successful experience and consistent tradition of the Party's propaganda work.

2) The fundamental task and goal of the Party's propaganda work is to ensure the realization of the Party's overall goals and tasks. The Party's propaganda work is subordinate to and serves the Party's overall goal and mission, that is to say, the propaganda work can never leave the Party's overall goal and mission to talk about its own fundamental goals and tasks. The overall goal and mission of the Party in a certain period of history is the fundamental goal and mission of propaganda work. Propaganda work has some specific tasks, but these specific tasks are subordinate to the fundamental task, is the specific development of the fundamental task, and to serve the fundamental task. Propaganda work also has its direct purpose, but the direct purpose is also closely linked with the fundamental purpose, is to realize the fundamental goal of the service. The Party's overall goal and task is to control the whole situation. Only by grasping this overall situation can the Party's specific lines of work and policies be correctly implemented. This also requires the propaganda work must be the party's overall goal, the overall task as the fundamental goal and task, and as a guiding ideology to arrange for all aspects of propaganda work, so as to ensure the implementation of the party's lines and policies.

3) The Party's propaganda work should serve the center determined by the Party's general objectives and tasks, and should not deviate from this center at any time. The relationship between the Party's propaganda work and the Party's overall goals and tasks is that of means and ends. Means can only serve the end. Propaganda work to serve and obey the party's overall goal, the overall task, first of all to obey and serve the party's overall goal, the overall task of the center identified, and on this basis to deal with the relationship between the service for the center and the service for other aspects.

5. The Role of the Party's Propaganda Work

The Party's propaganda work has a broad and multifaceted role in the Party's work, and the most basic and major roles are:

1) The Party's propaganda work is the basic way to implement the Party's political and ideological leadership, and to publicize the Party's lines, guidelines and policies. The Party is the core of the leadership of the socialist cause. The Party's political leadership is mainly the leadership of the line, guidelines, policies and political direction; the Party's ideological leadership is mainly the guidance of Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping's theory of building socialism with Chinese characteristics. The Party's propaganda work is a basic way of implementing the Party's political and ideological leadership. In addition to formulating and implementing correct routes, guidelines and policies, a great deal of the Party's work is to clog and organize the masses through propaganda work, so that the masses will fully understand the consistency between their own interests and the Party's propositions, unite around the Party, and strive for the realization of the Party's tasks. At the same time, the Party also raises the ideological consciousness of all Party members through propaganda and education work, unifies the understanding of the whole Party, gives full play to the pioneering and exemplary role of the majority of Party members, drives and infects the masses, and better ensures the realization of the Party's leadership. All this is inseparable from propaganda work. If you leave the propaganda work, you can not unify the thoughts and actions of all party members, cadres and the masses, you can not realize the party's political and ideological leadership.

2) The Party's propaganda work is the main tool for inspiring, mobilizing, educating and guiding the people forward. Our cause is the cause of the people themselves. The people are the source of the Party's strength and the foundation of its victory. Whether the Party's lines, guidelines and policies can be carried out, and whether the Party's goals and tasks can be successfully realized depends, in the final analysis, on whether the people can be mobilized and organized for broad participation. Therefore, the people must be mobilized and organized to the maximum extent possible. This requires penetrating into the masses, contacting the masses, mingling with the masses, sharing the same fate with the masses, giving full play to the pioneering and exemplary role of Party members, infecting the masses, driving the masses and organizing the masses, and at the same time giving full play to the role of propaganda work, applying various forms of propaganda, publicizing the masses, inspiring the masses, mobilizing the masses and educating the masses, so as to raise the ideological consciousness of the masses, stimulate the masses to be enthusiastic about the revolution and the construction of buildings, and to unite the masses under the banner of the Party. The people are united under the banner of the Party, unify their thoughts and actions, and push history forward.

3) The Party's propaganda work is an important means to close the relationship between the Party and the masses and to regulate social relations. The Party's propaganda work has always been responsible for the close contact between the Party and the people. Our party is in close contact with the people, *** with the battle in the birth, development and growth. The party can not be separated from the people, the people can not be separated from the party. Party contact with the masses has a variety of channels, and the party's propaganda work is an important aspect. It is mainly manifested in the following: on the one hand, the propaganda work should think for the people's masses and solve their problems for them. It should listen carefully to the people's voices, opinions and demands, reflect truthfully the various problems they raise in their work, study and life, and criticize the work, and communicate with the public, so that the Party and the government leadership at all levels can keep abreast of the situation of the masses and improve their work. On the other hand, the propaganda work should also convey and explain to the masses the decisions and opinions of the Party and the government and various departments in solving problems, as well as the relevant guidelines and policies in a timely manner, so as to convey the message from the top to the bottom, to communicate the contact between the Party and the government and the various departments and the masses, and to regulate the social relations.

4) The Party's propaganda work is a powerful weapon for correctly guiding public opinion and criticizing errors. Correctly guiding public opinion and criticizing erroneous tendencies have always been the important duties of the Party's propaganda work, as well as the Party's consistent requirements for propaganda work. In the period of the New Democratic Revolution, the role of the Party's propaganda work in this regard was well known, and its effectiveness was also remarkable. In the period of socialist construction, especially in the new period, this role of the Party's propaganda work is still very prominent. Only by maintaining a correct orientation of public opinion and providing strong public opinion and theoretical support for modernization, reform and opening-up can propaganda work always focus the attention of the masses of the people on the cause of modernization, reform and opening-up, and on the development of the productive forces of society. At the same time, only by eliminating the interference of all kinds of erroneous thoughts and tendencies, and striving to consolidate and develop a stable and united political situation, can the smooth progress of modernization, reform and opening-up be guaranteed.

6. The Special Importance of Propaganda Work under the New Circumstances

1) The Party's theoretical lines, guidelines and policies in the new era need to be thoroughly publicized and carried out among the people. The reform, opening up and modernization in which we are engaged is another great revolution undertaken by the Party under the leadership of the people. To realize such a great task, it is necessary to vigorously strengthen propaganda and ideological work so that the Party's theoretical lines, guidelines and policies can be known and grasped by the whole Party and the whole nation, and to inspire people to consciously devote themselves to the great practice of the second revolution and to give full play to the spirit of creativity in the process of reform and construction.

2) The construction of the socialist market economic system requires strong support and guarantee for propaganda and ideological work. The establishment of a market economic system on the basis of socialist public ownership is a historic initiative of the Chinese ****producers. It is unprecedented and has attracted worldwide attention. This big change involves many aspects of the economic base and superstructure, and will have a profound impact on China's economic, political and cultural construction. Through the propaganda and ideological work to the masses of cadres and masses to clarify the great significance of this initiative, and actively encourage people to emancipate their minds, seek truth from facts, boldly practice, boldly explore, and constantly summarize the practical experience of this change, enriching and developing the theory of the socialist market economy, and to use this theory to guide practice, and to promote the establishment and improvement of the socialist market economic system.

3) The adjustment of various interests in the reform requires the practical strengthening of ideological work. In the process of deepening reform, expanding opening up and establishing the socialist market economic system, many new contradictions will arise, and many economic relations and interests need to be adjusted. This requires the adoption of correct policies, while at the same time, in-depth, solid and good propaganda and ideological work, to guide people to correctly understand and deal with a variety of complex issues and adjustments in the relationship of interests, deal with the various relations of interest, and promote the consolidation and development of unity and stability.

4) The development of a socialist market economy and the implementation of opening up to the outside world will inevitably lead to changes in people's ideological concepts, which need to be actively and correctly guided.

5) The realization of the historical tasks of the new period requires further strengthening of national cohesion through propaganda and ideological work.

Second, the fundamental guidelines and basic principles of propaganda work

1. The fundamental guidelines of propaganda work

In the new period, all the Party's work should be based on Deng Xiaoping's theory of building socialism with Chinese characteristics as the fundamental guideline. Propaganda work should also adhere to this theory as the fundamental guide. The basic requirements are:

1) Adhere to the theory of building socialism with Chinese characteristics to guide all the work of propaganda and ideological work, and adhere to the theory of arming the whole party as the most important task. Propaganda work involves and includes theoretical work, journalism, publishing, ideological education, foreign propaganda work and many other aspects, should adhere to the construction of socialism with Chinese characteristics theory as a guide, with this theory to be coherent. Only in this way can we ensure the correct direction, give full play to our respective advantages, form a synergy, and ****together provide a strong spiritual impetus, intellectual support, ideological guarantee and social opinion environment for the construction of socialist modernization. We should insist on arming the whole party with the theory of building socialism with Chinese characteristics as the most important task of propaganda and ideological work.

2) adhere to the party's "one center, two basic points" of the basic line, subject to and serve the center of economic construction. Propaganda work must adhere to the Party's basic line, the full implementation of this line. Always around the center of economic construction, obey, serve the center, can not deviate from the center. Through solid and effective propaganda work, the attention of the whole Party and the whole nation should be directed to the improvement of socialist modernization and the development of social productive forces. At the same time, it is necessary to vigorously publicize reform and opening-up, so that people will understand that without promoting reform and opening-up, the economic work cannot be properly carried out, the country cannot be rich and strong, and the people cannot be affluent. We should always attach importance to the propaganda of the four basic principles, so that people will understand the need to adhere to socialism and the Party's leadership, and adhere to the correct direction in reform, opening up and modernization.

3) Adhere to the ideological line of emancipating the mind, seeking truth from facts and advancing with the times. Propaganda work adhere to the theory of building socialism with Chinese characteristics as the fundamental guide, must adhere to the emancipation of the mind, seeking truth from facts, advancing with the times, which is the life and vitality of propaganda work. To update the concept of active exploration, and constantly deepen the construction of socialism with Chinese characteristics of the inherent laws of understanding, so that propaganda work more in line with reality, closer to the masses, do more effective.

2. Overall layout and strategic thinking of propaganda and ideological work in the new situation

The overall layout and strategic thinking of propaganda and ideological work in the new situation is to firmly grasp the theory of building socialism with Chinese characteristics as the fundamental guideline, and to focus on four aspects of work: 1) insisting on arming the whole Party with Deng Xiaoping Theory; 2) insisting on carrying out the Party's basic line, and doing a good job of guiding public opinion; 3) strengthening the work of guiding public opinion; 3) strengthening the work of guiding public opinion; and 4) strengthening the work of guiding public opinion. public opinion; 3) strengthening ideological work, cultivating the "four new men", and promoting the construction of socialist spiritual civilization; 4) adhering to the "two-for" direction and the "two-hundred" policy, carrying forward the main theme, and flourishing socialist culture. (4) Adhere to the "two for" direction and the "two hundred" policy, promote the main theme, and flourish socialist culture. This overall layout and strategic thinking condenses the historical and practical experience of China's propaganda and ideological work during the period of socialist construction, reveals the objective requirements of the law of socialist modernization for propaganda and ideological work, and captures the major issues of the propaganda and ideological front that are of great importance to the overall situation.

Adhering to this overall layout and strategic thinking, first of all, we must adhere to the theory of building socialism with Chinese characteristics as a fundamental guideline. The propaganda and ideological front must firmly grasp this fundamental guideline to guide all their work. Only in this way can we ensure the correct direction of propaganda and ideological work and the successful completion of various tasks.

Adhering to this overall layout and strategic thinking, at the same time, must also grasp the four aspects of work. For the propaganda and ideological front, the fundamental pointer is the soul, stipulating the direction of all the work, the four aspects of work is the embodiment of the fundamental pointer, the realization of the fundamental pointer of the four key projects. With the fundamental guidelines, the construction of the four major projects will have a general outline, and will be able to form an interlinked, complementary, mutually reinforcing propaganda and ideological work of the overall force. With the four major projects, the fundamental guidelines can be better implemented, and can form a strong spiritual impetus to cohesion of the party and the people, and invigorate the party and the people. Only by adhering to one fundamental guideline and grasping the four major projects can we better fulfill the major mission undertaken by the propaganda and ideological work departments, arming people with scientific theories, guiding them with correct public opinions, shaping them with noble spirits, and inspiring them with excellent works; we can correctly publicize the Party's theories, routes, guidelines, and policies, vividly reflecting the people's great practices, and uniting all the united forces. and strive for the realization of the grand goal of building socialism with Chinese characteristics.

3. The Basic Ideology of Propaganda and Ideological Work in the New Situation (1285310)

According to a series of guidelines and principles determined by the Central Committee of the CPC in recent years, and summarizing the historical experience and new practices, the basic ideas of propaganda and ideological work in the new situation are:

1) Adhering to a fundamental guideline. Propaganda and ideological work must take the theory of building socialism with Chinese characteristics as the fundamental guideline, adhere to this theory to guide all the work of the propaganda and ideological front, and insist on arming the whole party with this theory as the most important task. The Party's basic line of "one center, two basic points" must be unswervingly carried out, subject to and serving the center of economic construction. We must adhere to the ideological line of emancipating the mind and seeking truth from facts. Propaganda and ideological work for the reform and opening up, the establishment of a socialist market economic system and modernization to provide a strong spiritual impetus, intellectual support, ideological guarantee and a good environment for public opinion, and promote the development of productive forces and the overall progress of society.

2) Grasp two key points. The first is to ideologically, politically and operationally consistent with the CPC Central Committee, strengthen and improve the Party's leadership of the propaganda and ideological work. The second is to enhance the concept of the masses, fully carry forward democracy, unite all the forces that can be united, mobilize all the positive factors, turn negative factors into positive factors, and develop a stable, united, democratic and comfortable, lively and lively situation.

3) the implementation of the eight basic principles: (1) adhere to serve the people and socialism; (2) adhere to both hands, both hands must be hard, spiritual civilization focus on the construction of the valuable to adhere to; (3) adhere to the unity, stability, encouragement, to the positive propaganda is the main; (4) adhere to the blossoming of a hundred flowers and a hundred schools of thought; (5) adhere to the social benefits first, economic benefits and social benefits are unified; (6) adhere to the material dialectics, to prevent one-sidedness, to grasp the "degree" of propaganda work; (7) adhere to the pragmatic, against formalism; (8) adhere to the road of reform and opening up.

4) highlight five key points. That is, a fundamental pointer, which is the soul, provides the direction of all the work; and theory construction, public opinion guidance, ideological education and carry forward the main theme of the four aspects of the work is to reflect the fundamental pointer, the realization of the fundamental pointer of the four key projects. Adhere to a fundamental guidelines, grasp the four major projects, we will be able to better fulfill the propaganda and ideological work departments to shoulder the major mission.

5) Grasp the layout of work in three areas. First, news organizations; second, influential and representative areas; third, advanced models, with key units, key areas, important models to drive the overall situation.

6) Implementation of ten areas of work. (1) seriously do a good job of arming the whole party with the theory of building socialism with Chinese characteristics; (2) carry out more solidly and effectively the propaganda for reform, opening up and economic construction; (3) strengthen the construction of spiritual civilization, focusing on propaganda and education for patriotism, collectivism and socialism; (4) correctly guide public opinion and give full play to the role of the mass media; (5) improve and implement the policy of culture and economy and improve the management of the cultural market, focusing on prosperity with one hand and "combating pornography" with the other; (6) making friends with a wide range of people and doing a good job with representative figures; (7) strengthening and improving external propaganda work; (8) actively promoting reform of the propaganda and cultural undertakings; (9) tightening up the legal system for the propaganda and cultural work; and (10) strengthening team-building on the propaganda and ideological front. construction.

The main tasks and contents of propaganda work

1. Propaganda and education on Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping Theory.

2. Propaganda and education on the Party's lines, guidelines and policies.

3. Publicity and education on the situation and tasks.

4. Dissemination of scientific and cultural knowledge and social information. Dissemination of all kinds of social information beneficial to people's physical and mental health, and promote the continuous progress of society. With the development of productive forces, people's living standards, people's spiritual life in all aspects of the need is also increasing, concerned about the problem has been extended to all aspects of social life, for example, population, ecology, the environment and so on. In addition, the development of science and technology and information has now penetrated into people's daily lives and families, and has had a great impact on the change of people's lifestyles. All these require the vigorous dissemination of information beneficial to social progress to meet people's needs in all aspects of their spiritual life, to guide them to a civilized, healthy and scientific way of life, and to resist a corrupt and decadent way of life. Propaganda work should create good conditions for the promotion of social progress and the building of spiritual civilization through the dissemination of all kinds of social information.

5. Increase publicity for the construction of spiritual civilization.

6. Strengthening publicity and education on patriotism, collectivism and socialism.

7. Strengthen the ideological and moral education of young people.

8. Strengthen the ideological education of the spirit of hard work.

9. To correctly grasp the direction of public opinion in the news.

10. Carry forward the main theme of the times.

11. Strengthening the management of the cultural market.

12. Improving and implementing cultural and economic policies.

13. Strengthening and improving foreign propaganda work.

14. Correctly recognizing and dealing with problems in the field of ideology in the new situation. Ideological work is a highly political and policy-oriented work. Correctly recognize and deal with the problems in the field of ideology is a basic requirement to do a good job. The following points should be grasped: 1) the distinctiveness of the socialist ideology should be maintained; 2) different ideological understandings within the people should be sought and accommodated, and patiently guided; and 3) specific situations should be analyzed, and whatever issues are dealt with, they should be subordinated to the overall situation.

15. The main principle of determining the task and content of propaganda. Propaganda tasks and content is based on the basic line of the party in a certain period of history, that is, the overall goal, the overall task. At the same time, it is necessary to determine the tasks and contents of the propaganda work according to the specific goals and tasks set by the Party at different times and stages, and to implement them in order to promote the Party's overall goals and tasks. The principles for proposing and determining the tasks and contents of propaganda work are: 1) the principle of purpose. Propaganda tasks must be put forward with a clear purpose; 2) the principle of foresight. Propaganda tasks should be put forward, both realistic and forward-looking; 3) the principle of focus. It is necessary to seize the key and highlight the key points, as a way to drive the completion of the general task. To ensure the comprehensiveness and wholeness of the propaganda task, so that the main task and other tasks to form a reasonable structure, so that the propaganda work is coordinated. 4) the principle of effectiveness. Proposed publicity tasks for the fundamental purpose of a clear goal, to achieve better publicity, not to decorate the facade, to cope with the superiors, perfunctory subordinates; not to play tricks, pose, engage in formalism. To put forward the task from the objective actual conditions, clearly put forward the problem to be solved; to fully estimate the degree of acceptance of the masses, the requirements can not be too high or too low, should be appropriate and moderate; to put forward feasible measures, so that the task of publicity can be effectively accomplished; as far as possible to the task of concretization, and quantitative indicators to be used to describe, so that it is clear, specific; to be different from different regions, different industries, different sectors of the actual situation Starting from different regions, different industries, different sectors of the actual situation, respectively, to put forward their respective publicity tasks, can not engage in "one size fits all"; to put forward the task of publicity seriously decomposed, organized and downward arrangement, not sticky a big group, called people do not get the point.

Fourth, General Secretary Hu Jintao's publicity and ideological and cultural work requirements

January 23, 2008, Hu Jintao in the national publicity and ideological work conference speech put forward the current and future period of publicity and ideological work of the general requirements and the "three close to" principle.

The general requirement is sixteen words: hold up the flag, focus on the overall situation, serve the people, reform and innovation. (He pointed out: in the new historical starting point to create a new situation of propaganda and ideological work, we must adhere to hold high the flag, centering on the overall situation, serving the people, reform and innovation. Holding up the banner means taking in-depth study, propaganda and implementation of the spirit of the 17th CPC National Congress as the first and foremost political task, holding up the great banner of socialism with Chinese characteristics, adhering to Deng Xiaoping Theory and the important thought of "Three Represents" as the guideline, thoroughly implementing the Scientific Outlook on Development, combining adherence to the fundamentals of Marxism with the advancement of the Chineseization of Marxism, and using the Party's theoretical innovations to promote the development of the Party's ideology. Combine the basic principles of Marxism with the Chineseization of Marxism, arm our minds with the Party's theoretical innovations, guide our practice, promote our work, and consolidate the guiding position of Marxism in the field of ideology. Focusing on the overall situation means conscientiously implementing the decisions and deployments of the central government, closely focusing on the center of economic construction, adhering to the correct orientation, putting social benefits first, focusing on prosperity with one hand and management with the other, vigorously advocating ideas and spirits conducive to the country's wealth and strength, the nation's revitalization, the people's happiness, and social harmony, and striving to promote scientific development and social harmony, as well as providing strong ideological guarantees and creating a good environment for reform, opening up, and the construction of socialist modernization. strong ideological guarantee and create a favorable atmosphere of public opinion for the reform and opening up and the construction of socialist modernization. Serving the people means adhering to a people-oriented approach, staying close to reality, life and the masses, giving full play to the role of the people as the main body, taking people's satisfaction as the fundamental criterion, respecting differences, tolerating diversity, and endeavoring to satisfy the people's spiritual and cultural needs at multiple levels, in multiple aspects and in diverse ways, so as to allow the people to ****enjoy the fruits of cultural development, and to promote the all-around development of the human being. Reform and innovation, that is, to use the requirements of the times to scrutinize the propaganda and ideological work, to promote the propaganda and ideological work in the spirit of reform, and actively innovate in the form of content, methods and means, and institutional mechanisms, to enhance the attractiveness and infectious force, and strive to reflect the times, grasp the regularity, and be rich in creativity.)

The "three close" principle is: close to the actual, close to life, close to the masses.