Characteristics of wechat marketing

The characteristics of WeChat marketing are as follows:

1, low marketing cost. Wechat marketing is based on the platform of Wechat. Users can use all the functions of Wechat for free, and only generate a small amount of traffic charges during use. Compared with traditional marketing methods, the cost of WeChat marketing is extremely low and almost free.

2. A large number of potential customers. The growing group of WeChat users will become potential customers of enterprise WeChat marketing, attracting more and more enterprises to join the ranks of WeChat marketing.

3. Accurate marketing positioning. Enterprises can accurately push information to target users according to their characteristics through user grouping and geographical control.

4. Interaction of information exchange. The carrier of WeChat is a smart phone, which means that as long as there is a smart phone at hand, enterprises can interact with customers anytime and anywhere to further understand their needs and then meet their needs. Although Weibo Marketing can also interact with fans, its timeliness is far less than WeChat Marketing.

5. The effectiveness of information dissemination. As mentioned above, enterprises use WeChat public platform to push information to customers, which can ensure that customers receive 100% of the information pushed by enterprises. In addition, because customers are interested in products or enterprises, they voluntarily scan the QR code of the enterprise or enter the account to add official WeChat. Therefore, when they receive the information from the official WeChat of the enterprise, they can effectively pay attention to the received information.