What is the business model of "Enjoy Bookstore"?

Business model: download the "Smart Learning" App and pay the deposit of 99 yuan online. You can enjoy two books with a total borrowing price less than 150 yuan for each scan, but you must return them within 10 days.

Bookstores have also introduced a "reading scholarship" system. Every time a user finishes reading a book and returns it on time, a 1 yuan "Reading Scholarship" will be directly credited to his "Wisdom Study" account, and three Harle 12 books will be rewarded with an 8% deposit.

* * * Enjoy the Bookstore mode gives readers a free reading period of 10 days, which can be returned at the expiration. On the one hand, it can enhance the reading motivation and pressure of borrowers, on the other hand, it can promote the circulation of books, which can be realized among different borrowers and let more people finish reading. Moreover, the mode of "* * * enjoying the library" also has social function, which can increase the communication between readers and promote mutual understanding of books.

Extended data

As the transformation of traditional bookstores, the most obvious difference between bookstores and libraries is that borrowing books here is not only new and fast, but also almost' unlimited supply'. Niu Shoufu, deputy general manager of Wuhu Xinhua Bookstore Co., Ltd. Cultural Consumption Company, said in an interview that he enjoyed the bookstore of * * because he was backed by Xinhua Bookstore, a big library with a steady stream of books.

For example, you can borrow a dream of red mansions in the library. At the same time, dozens of people borrow, maybe you can borrow, but hundreds of people borrow thousands of people, not necessarily. But we can guarantee the supply of books here. The more popular the book, the faster it will go on the market.

The reporter learned that in the past, the second floor of Yintai City Store of Xinhua Bookstore has all been changed into a * * * bookstore that can be borrowed. At present, there are 8094 1 books participating in * * *, covering 18685 book varieties. "Different from the library, we not only provide loans, but also buy books here as a bookstore."

It is worth mentioning that we have also borrowed from other bookstores in the province. For example, you borrowed a book from Wuhu * * * Enjoy Bookstore before your trip, and you can return it directly from Huangshan's * * * Enjoy Bookstore after you arrive in Huangshan. Through the new mode of * * * enjoyment, we can open up the "last mile" of public cultural services, so that readers can change from buying books to borrowing books, from bookstores to their own study, and from personal reading to * * * enjoyment.

China Economic Net-"Enjoy Bookstore" is a beneficial model for service innovation.

Xinhuanet-* * * What happened to the bookstore one year later?

People's Daily-People's Daily: * * Lexiang Bookstore is a useful exploration.