The key to sustainable business is how to turn "traffic" into "retention",Hongling Sheep

Retaining the amount of thinking, building a private flow pool, user-centered, follow the AARRR model.

1, retaining the amount of thinking: on the basis of the flow of thinking, the enterprise needs to do a good job of products and services, to provide the best user experience, to enhance the brand reputation, so as to improve the user viscosity and repurchase rate. The traditional sales formula is sales = traffic conversion rate unit price. But with the increase in traffic costs, companies need to change their way of thinking, from traffic thinking to retention thinking, focusing on improving the repurchase rate.

2, build a private traffic pool: in order to deal with future customer acquisition problems, enterprises need to build their own private traffic pool, change the traditional one-time customer acquisition, and establish a long-term, stable connection with the user.

3, to the user as the core: the past way of thinking is how to develop 1,000 customers into 10,000 customers, but now, the enterprise is more concerned about each user, to provide them with personalized service and experience.

4, follow the AARRR model: AARRR model refers to acquisition, activation, retention, revenue and recommendation. Companies can use this model to analyze and optimize their user lifecycle for continued growth.