Agricultural products to do e-commerce, why is it difficult to do well?

Agricultural products characteristics: a wide variety of specifications level no national standards, the same variety of the existence of size (specifications), color (appearance), flavor (taste) residual (crooked melons and jujubes nature) degree, which formed the quality of agricultural products, grade, level and price differences.

Property of agricultural products: by the growing conditions and natural attributes of the decision. Fresh produce production cycle is relatively long, different seasons have different seasonal commodities (seasonal commodities). Fruit has a fruit period, vegetables have vegetable season, fish have fishing season. Advances in technological development, but also the emergence of anti-seasonal commodities cultivation, so at present, the market many fresh agricultural products year-round all seasons are available.

Agricultural products

Value of fresh agricultural products has a strong timeliness:

1. Primary fresh agricultural products: seafood, vegetables, meat, poultry and eggs, (part of the fruits), etc., the freshness is with a certain time limit, as time passes, the freshness will be gradually reduced. The taste, nutritional content and quality and safety of agricultural products will change. Therefore, consumers have higher requirements for the freshness of fresh produce. Prefer fresh and safe, seasonal products.

2. Frozen fresh agricultural products: including primary fresh agricultural products, frozen and chilled fresh agricultural products and processed fresh agricultural products (market demand, "Want to absorb the principle of low spit") products are frozen in a hurry after tightly packed. Foods that are stored, transported and sold at room temperature below 7 degrees Celsius. If we are not careful, there will be changes in food safety that are not visible to the naked eye. Frozen produce has a reduced flavor and loss of nutrients.

Agricultural products

From the above, it can be seen that: agricultural e-commerce can not do the first agricultural products freshness time limit requirements. The second agricultural storage, transportation, sales links in the cold chain security. As well as the expensive operating costs of the cold chain.

Knowing that: most fresh agricultural products are perishable, perishable products, only fast into the fast-moving, in order to provide the general public with high-quality and safe agricultural products. Here to remind is: agricultural e-commerce do not take " organic, pollution-free " to fool the good consumers, food safety is the main thing. This is a Chinese businessman's minimum morality and conscience.

Agricultural products