What does PR mainly do?

Publicrelations (PR for short) refers to an activity in which enterprises correctly handle the relationship between enterprises and the public in marketing activities, so as to establish a good image of enterprises and promote product sales.

PublicRelation refers to a series of public activities of an organization to improve the relationship with the public, promote the public's understanding, understanding and support of the organization, and achieve the purpose of establishing a good organizational image and promoting commodity sales. Its original intention is that social organizations, collectives or individuals must establish good relations with all kinds of internal and external public around them. It is a state in which any enterprise or individual is in a state of public relations.

It is also an activity. When an industrial and commercial enterprise or individual consciously takes measures to improve and maintain its own public relations, it is engaged in public relations activities. As a part of the long-term development strategy combination of the subject of public relations, the meaning of public relations refers to this management function: evaluating the public's attitude, confirming the policies and procedures of individuals or organizations in line with public interests, formulating and implementing various action plans, improving the subject's visibility and reputation, improving the image, and striving for the understanding and acceptance of the relevant public.

The word "PublicRelations" comes from English public relations. Publicity means openness, openness and openness, and relationship means relationship. Together, these two words mean "public relations" in Chinese, sometimes called "public relations and agency communication", or PR for short.

Since the birth of public relations, people's efforts to give it an accurate definition have never stopped. Because everyone has different understanding angles and different understanding of the connotation of public-private relationship, many definitions of public-private relationship have been formed. In the mid-1970s, Dr. RexHarlow, a famous American public relations scholar, collected 47 definitions of public relations. Others say that there are thousands of definitions of public relations. Therefore, some people say humorously that there are as many public relations scholars as there are.

Public relations is mainly engaged in information dissemination, relationship coordination, image management consulting, planning, implementation, service and other management functions of institutions. Including selecting and creating organizational success, reducing the impact of organizational failure, announcing changes and so on. Similar to the face in China's traditional interpersonal relationship.