What are the characteristics and manifestations of graphic trademarks?

A graphic trademark (FIGUREMARK or DESIGNMARK) refers to a trademark composed only of graphics. It is a form of trademark, which refers to a sign made of geometric figures or other things and used for goods or services. Graphic trademark (FIGUREMARK or DESIGNMARK) refers to a trademark composed only of graphics. It is a form of trademark, which refers to a sign made of geometric figures or other things and used for goods or services. History From the perspective of the history of trademarks, graphic trademarks are much earlier than the history of word mark. The early graphic trademarks were mostly flowers, birds, insects, fish, animals, pavilions, scenic spots, famous mountains and rivers, astronomical geography and human heads. With the development of social economy, through practical cognition, there are fewer and fewer trademarks with complex patterns, while there are more and more trademarks with art and graphics. The mutual penetration of words and graphics has attracted more and more attention from trademark designers. The original graphic trademarks are generally complicated, and they are basically drawn from nature, such as various plants, animals, landscapes, people and so on. , and then gradually simplified. Now most of them are abstract lines and geometric figures. 1973 signed the Vienna Agreement on Establishing the Classification of Graphic Elements of Trademarks, which divided the graphic elements constituting trademarks into 29 categories, 144 subcategory, 1569 group. Classification (1) mark trademark: refers to a trademark with a pattern made of simple symbols; (2) Geometric graphic trademarks: trademarks composed of abstract graphics; (3) Natural graphic trademark: it is a graphic trademark that takes people, animals and plants, natural scenery and other natural objects as objects. Some are physical pictures, and some are trademarks made of processed, refined, generalized and exaggerated natural graphics. Features 1. More intuitive, more artistic and more infectious. No matter what language people speak, they can generally understand it. Some people can call their names at a glance, and some people can leave a deep impression even if they can't call them by their first names. Forms of expression: first, realism. Graphic patterns are obtained through truthful description and simplification, such as the "Tiantan" brand carpet trademark, which is marked with the simplified pattern of the Temple of Heaven for Blessing; The second is symbol. The trademark adopts a highly generalized and symbolic pattern similar to geometric figures and color block organization; The third is exaggeration. That is, use imagination to exaggerate a certain feature or part to form a trademark pattern. Matters needing attention in application: (1) identical with or similar to the National Flag of the People's Republic of China, the national emblem, the military flag and the medal, and identical with the name of a specific place or the graphic of a landmark building where the central state organ is located; (2) identical with or similar to the national flag, national emblem or military flag of a foreign country, unless the government of that country agrees; (3) It is identical with or similar to the flag or emblem of an intergovernmental international organization, except that it is recognized by the organization or is not easy to mislead the public; (4) It is identical with or similar to the official symbol inspection seal indicating the implementation of control guarantee, unless it is authorized; (5) identical with or similar to the symbols of the Red Cross and the Red Crescent; (6) Graphics with ethnic discrimination; (seven) exaggerated propaganda and deceptive graphics; (eight) graphics that are harmful to socialist morality or have other adverse effects. (9) Only product graphics. (10) Graphics that only directly represent the characteristics of commodity quality, main raw materials, function, use, weight and quantity. (eleven) the lack of distinctive graphic features. Avoidance: 1_ If the composition and overall appearance of trademark graphics are similar, it is easy for the relevant public to misunderstand the source of goods or services and judge them as similar trademarks. 2. Trademarks completely contain graphic trademarks that others have a certain popularity or strong distinctiveness in advance? If it is easy to make the relevant public think that it belongs to a series of trademarks and misunderstand the source of goods or services, it is judged as an approximate trademark. Function of trademarks: trademarks provide protection for trademark owners to ensure their exclusive right to use trademarks to identify goods or services or authorize others to use trademarks to obtain income. The term of protection varies, but as long as an extra fee is paid, the trademark can be extended indefinitely. Trademark protection is enforced by the court. Under most systems, the court has the right to stop trademark infringement. In a greater sense, trademarks can make trademark owners gain popularity and profits, thus inspiring people's enterprising spirit and enterprising spirit. Trademark protection can also prevent counterfeiters and other unfair competitors from selling inferior or different products or services with similar obvious marks. Trademark system enables capable and enterprising people to produce and sell goods and services under the fairest conditions, thus promoting international trade. Inquiry method: do bureau inspection, that is, go to the access center of the Trademark Office for inquiry. The official charge for graphic inquiry is ordinary-120 yuan; Urgent. -240 yuan.