What are the common data analysis and processing methods?

Funnel analysis method can scientifically reflect the user behavior state and user conversion rate from the starting point to the end point, and it is an important analysis model. Funnel analysis model has been widely used in user behavior analysis of websites and apps, such as daily data operation and data analysis such as traffic monitoring, CRM system, SEO optimization, product marketing and sales.

2. Retention analysis method

Retention analysis method is an analysis model, which is used to analyze users' participation and activity, and to investigate how many users who make initial behaviors will make subsequent behaviors. From the user's point of view, the higher the retention rate, the more products can grasp the core needs of users, and more active users will be transformed into products, which will ultimately help the company to obtain better profits.

3. Grouping analysis method

Grouping analysis is to divide data analysis objects into different parts and types according to their characteristics and some indicators, so as to reveal their internal relations and regularity.

4. Matrix analysis method

Matrix analysis is an analytical method to find out the solution to the problem by analyzing two important attributes (indicators) of things (such as products and services), which is also called matrix correlation analysis.