The investigation report of the business district 6

Survey Report on Business Circle Part 1

The gis technology is also generally utilized in site selection for site assessment of the business district. At present, the domestic market in the retail site selection in the use of gis technology in the retail enterprise only Carrefour, Wal-Mart and a very few international retail giants. Other domestic and foreign retail enterprises have not yet seen the application of gis technology in site selection due to various reasons. However, a number of companies have already begun to try in this regard.

gis is an acronym for geographicinformationsystem, which translates to geographic information system. gis is the organization of computer hardware, software, geographic data, and system administrators to efficiently acquire, store, update, manipulate, analyze, and display any form of geographic information in an integrated manner.

Steps of gis site selection analysis

Business district site selection is a very complex and comprehensive business decision-making process, which requires both qualitative consideration and quantitative analysis. Through analysis and comparison, we have to put forward the general law of business district investigation and solution. Site selection depends on the topographic characteristics of the location of the store and its surrounding demographic conditions, the state of urban facilities, transportation conditions, land rent costs and competitive environment, etc., the main steps are:

The first step: before in-depth study of the form of thematic maps on the area of the rough selection of the region, to the obvious does not meet the requirements of the location of the region is excluded, and then selected the region is generally appropriate to do further analysis.

Step 2: Based on the understanding of the geometric and attribute information of the selected area, use the estimation and calculation program to evaluate the business district. If the conditions are met, then you can make a pre-selection of a specific location within this range, and conversely, you can re-select other areas and other locations.

The third step, combined with the gis data organization and map expression, the main factors related to the selection of the store site evaluation, the main evaluation factors are as follows:

(1) terrain characteristics. (1) the shape of the site (the actual shape expressed on the map); (2) the accessibility of the site (whether it is adjacent to the street or not); (3) the visual visibility of the site (whether it is adjacent to the street or not, and whether there is an intersection or not); and (4) the area of the site (which can be measured and calculated on the map).

(2) Population status. ①Number of households; ②Population literacy (primary, secondary, tertiary); ③Number of resident population; ④Population density; ⑤Population income status; ⑥Population age structure (teenagers, middle-aged, elderly); ⑦Per capita monthly retail consumption expenditure.

(3) Urban facilities. ①Schools (number, number of students, consumption level); ②Small and medium-sized enterprises (number, number of employees, income status, consumption level); ③Government agencies (number, number of staff, income status, consumption level); ④Entertainment venues (number, population retention); ⑤Large-scale stations (number, capacity).

(4) Transportation conditions. ① vehicle density; ② pedestrian density; ③ number of parking lots; ④ road width (can be measured on the map).

(5) Competitive environment. ①number of stores; ②store area; ③turnover; ④consumer population retention.

The advantage of gis is that it can effectively integrate a large amount of data from different sources and types through geospatial structure, providing spatial analysis capabilities, data visualization capabilities and spatial decision support capabilities that other traditional analysis methods do not have, and obtaining important information that is difficult to obtain by conventional methods.

Advantages of using gis for business district location analysis

(1) Decision-makers can see more intuitively on the electronic map the population distribution, business layout and traffic and road conditions and other location elements of the information, which is more conducive to decision-makers to carry out scientific analysis and decision-making.

(2) Users can control different map layers to layer and superimpose the information they need, and also freely set the style and format of displaying these elements, which is conducive to scientific decision-making.

(3) Through the analysis of thematic maps, users can quickly find the available market space, users in the pre-selected location, the system can be based on the different user input information for simulation and analysis and evaluation of forecasts, to find out the preferred option, and in a qualitative and quantitative manner will be the results of the feedback to the user, greatly improving the efficiency of decision-making.

(4) Users can set and print any area layout on the map for easy distribution and use.

The location planning of the business district is of great significance, in the location analysis should be convenient for consumers as the first principle, from the point of view of saving consumers' shopping time, purchasing energy, purchasing costs, to maximize the satisfaction of consumers' needs, otherwise the loss of consumer support and trust, the commercial outlets will lose the basis for existence. The development of modern society is changing rapidly, the business environment is changing rapidly, businessmen must effectively grasp the changes in order to survive. It can make decision-making more scientific and intuitive, while also improving decision-making efficiency and reducing the degree of decision-making risk.

The above is to do with the information on the choice of business district, I hope you can help. If you want to know more about the survey information, you can also log in directly to view and consult.

Business District Survey Report Part 2

Now the competition in the restaurant industry is more and more intense, in order to avoid some unnecessary losses in the business process, so do a good job in the restaurant business district survey is very important.

It is believed that in doing business district competition assessment must take into account some of these factors: the number of existing food and beverage outlets, the distribution of the size of existing food and beverage outlets, the opening rate of new food and beverage outlets, the advantages and disadvantages of all food and beverage outlets, short-term and long-term changes and saturation, and so on. The business district with too few food and beverage outlets, only a few food and beverage outlets to provide services to meet the needs of consumers in the business district; food and beverage outlets too many business districts, there are too many food and beverage outlets to provide services, so that each food and beverage outlets do not get the corresponding return on investment.

In the same area, there will certainly be a variety of different grades of food and beverage outlets, how to stand out in the crowd of food and beverage outlets, competitive, and able to resist the competition of other food and beverage outlets, to seek a good living space?

1. Increase competitiveness to cultivate customer loyalty, loyalty first you have to put the customer in their hearts, the establishment of a perfect customer profile, some are divided into door-to-door visits, some phone contacts, some text message communication, people are talking about feelings, feelings are the magic weapon of your victory. SMS greetings on New Year's Day is the primary stage, remember the customer's birthday and the best to send a surprise is the intermediate stage, and keep in mind the details of the guests for humane personalized service is the advanced stage.

2. High traffic places do not necessarily have business opportunities, the general flow of concentrated places tend to be expensive rent, for just starting a restaurant operators to enter the high threshold, too much pressure, too fierce competition. Unless you choose a brand franchise or brand snack bar, it is recommended that the first time to enter the food and beverage industry friends to choose the pedestrian street this kind of popularity of the lot, in addition to the emerging business offices and just moved into the life of the residential area relative to the rent is cheap, the range of preferential measures is large, and most importantly, fewer competitors to facilitate the development of their own stable customers. The office building of the company staff and the residents of the community is the most stable consumer crowd.

Importance of catering business circle survey:

1. Business circle survey can be predicted that the store is located in the location of possible transactions within the consumer population, the volume of mobile population and other demographic information, and through the level of consumption to estimate the turnover and other consumer information. The analysis and investigation of the business district can help operators to clarify what is the basic customer base of the store, which is the potential customer base, and strive to maintain the basic customer base at the same time, focus on attracting potential customer base.

2. Business district survey can help shoppers understand the intended location of the store is located in the business district's strengths and weaknesses, so as to determine whether the most suitable for the opening of the business district. In the choice of location, should be clear in the scope of the business circle, understanding of the distribution of consumption in the business circle and the market, non-market factors on the basis of the relevant information, the assessment of business benefits, measure the value of the use of the site, in accordance with the basic principles of the design, the selection of the appropriate location, so that the business circle, the location of the store, the coordinated fusion of business conditions, to create business advantages.

3. A comprehensive survey of the business district can enable operators to understand the advantages and disadvantages of the store location and customer needs and preferences, as the basis for adjusting the mix of goods; allows operators to set up a clear performance target in accordance with the survey information. Through the analysis of the business district, the development of market development strategy, and constantly extend the tentacles, expand the scope of the business district, improve market share.

Business District Survey Report Part 3

Generally speaking, the so-called business district, refers to the occurrence of consumer behavior, the choice of the distribution of the place of consumption range. Business circle survey is related to the success or failure of the restaurant opened after the importance of its self-evident. According to Beijing Hanbugong International Catering Management Co., Ltd. marketing department responsible person, through its market thousands of different brands of food and beverage stores business circle survey and business status of the investigation and comparison, and came to a conclusion: the food and beverage stores operating well or badly with a variety of reasons, which shaved off the food and beverage taste characteristics, food and beverage stores are located in the business circle plays a vital role in the correct selection of the business circle to help food and beverage stores to enhance the survival rate and turnover. The right choice of business district can help the restaurant to improve the survival rate and turnover.

In order to help franchisees successfully open successful money, many restaurant companies are now in the franchise policy to assist entrepreneurs to do business circle survey site analysis as a top priority, so that the lack of entrepreneurial experience and practical operation of the entrepreneurs to bring a great deal of help, relative to the chances of entrepreneurial success is also much higher. For the study of the business district, to a large extent, also manifests itself as a sense of smell of business, as entrepreneurs if you want to really long-term development rely only on the headquarters of the help is not enough, only they have this insight into business opportunities, in order to more objectively analyze the project you are engaged in the potential for development in your local to make accurate expectations. In this love business network in particular to organize a few business district inspection of key indicators, I hope to be able to your career development has a little help.

First: the importance of environmental analysis of the business district

The selection of the business district is related to the scope of the restaurant consumer stratum, the outline, the size of the store, the amount of investment costs, the recovery of the benefits and the number of outlets and other levels of the problem, but also for the future shape of the restaurant business, advertising, publicity, the corresponding customer countermeasures, etc., but also as a result of each other, which can be said to be to determine the focus of the business district. Therefore, the restaurant in the consideration of the selection of the business district, one is to be and restaurant business varieties, price, decoration scale, grade linked to determine the location of the store; two is to understand the local customs and living patterns of the fit, taking into account the local demographic variables and other variables, predict the future development of the selected area.

Second: the categories and concerns of the business district

360 lines, each line of entrepreneurs are different business district analysis, business district type of examination of the indicators are not the same, there are experts in the classification of the business district is divided into commercial areas, residential areas, cultural and educational districts, office areas, integrated areas, etc., and the modern this strict distinction is not obvious, and most of the business district due to the improvement of the commercial and gradual mixing.

1 pure commercial area, such a business district are generally complete, which is characterized by a large business district, a large mobile population, a variety of stores, busy and lively, depending on the degree of development of different cities and analyze the degree of fierce commercial competition, if it is a mature commercial zone, the general small and medium-sized investors do not consider. If it is a mature commercial zone, generally small and medium-sized investors do not consider. If it is a commercial district planning and construction has not been long, the competition is not white-hot, it contains the possibility of business opportunities. Commercial district refers to the concentration of commercial behavior, due to the increase in the number of passers-by, the formation of a variety of food and beverage outlets to gather place, mainly fast food. 2 residential area, residents in more than 10,000 people, the consumer group for the local resident consumer group, its consumption habits for the consumer group is stable, in the entrepreneurial focus, pay attention to the convenience, sense of intimacy, home furnishings purchase rate is high.

3 cultural and educational areas, cultural and educational areas are generally near a number of schools, the district consumer group is mainly students, the amount of consumption is generally not high, the consumption habits are relatively more casual. Focus on the students' buying habits and focus on research to determine the possibility of doing the project.

4 office area, basically refers to the commercial office area, the consumer population is mostly office workers. The most important feature of the consumption of office workers is time stability and concentration. This type of business district is mostly dominated by the entrepreneurial content of the tertiary industry. Such as restaurants, leisure venues, conferences and so on.

5 integrated area, integrated area for commercial and residential mixed, industrial and commercial mixed. Mixed area with a single commodity circle form of consumption characteristics, a business circle often contains a variety of business circle type, belongs to the diversified consumption habits.

Third: the key indicators of the analysis of the business district

For the above analysis of the business district, each of the business opportunities contained in the business district are different, but there are a few key indicators are to be analyzed carefully, that is, the demographic factors and commercial supporting environmental factors.

1. Comprehensive factors of the consumer group:

Including the number of people living in the general statistics, the income level of the place being examined, the per capita spending power, the number of working population, the number of mobile population, purchasing power. The local wage level consumption level most commonly used method is to investigate the local mainstream prices, go, consumption patterns (conservative consumption, cutting-edge consumption), consumption habits (customer demand and preference), as the basis for selecting the project portfolio.

2. Business supporting environmental factors:

Simply put, it is the analysis of the local competition pattern, according to the preliminary investigation to determine the category of the affiliated business district, to determine the project you are engaged in the local competitive environment analysis. What are the competitors in the same industry? Where is the main distribution? In addition to consider the relationship between geopolitical and neighboring cities, that is to say, the complementary nature of the project, for the business district has not matured the lot, the main consideration is the saturation of the area's business district, in order to understand the region within the same industry is too much or not enough. In the area of low business saturation to build stores, the possibility of its success is bound to exceed the high business saturation area.

In short, the research and analysis of the business district is not a simple demographic analysis and environmental study, we recommend that if you want to join the business, we must do a good job in the early business district survey, reasonable and correct selection of the address of the store, taking into account a variety of factors, so as to ensure that the restaurant can be a successful development.

Business District Survey Report Part 4

First, the research time

xxxx year xx month xx afternoon

Second, the research location

xxxx Graphic Express

Third, the purpose of the research

Through the research of the express store, to understand the digital print The current state of development and the equipment used in Shaanxi's current quick printing stores, through the consultation of their business scope. Understand what aspects of digital printing are dominant over traditional printing. At the same time, to summarize the development status and direction of the emerging industry of digital printing

Fourth, the content of the research

1) the name of the fast printing store

xx Graphic Express

2) location

xxxx northeast corner

3) size

small and medium-sized fast printing store (you can contact a large-scale manufacturer to make)

Airbrushes, printers, copiers, tanners

5)Scope of work

Specializing in graphic design, graphic printing, cad output, engineering drawings copying, bidding and binding, conference materials production

6)Price

a3 color sheet price of 1.5 yuan-2.5 yuan

a4 color is 0.75-2.5 yuan

a4 color is 0.75-2.5 yuan. a4 color is between 0.75-1.25 yuan

(the above two are printing prices, does not include the price of binding)

General printing a4 format 0.3 yuan each

copy 0.1 yuan each

graphic design according to the design of the format as well as the technical requirements of the price does not vary

cad drawings

a0 paper General 20 yuan each according to the size of the price of 50% of the calculation

Engineering drawings copying about the price of 2 yuan 6 yuan 10 yuan

V. Research

Through the research on the fast printing store, we found that the fast printing has been as a fast and convenient way of printing gradually in place of traditional printing. At the same time, with the continuous emergence of digital printing, digital printing enterprises, one of the most urgent need is to obtain a fast, one-step on-demand printing and processing, customers hope that the delivery period is getting shorter and shorter, so in the post-press processing link to waste time is very uneconomical. Providing fast post-press services to meet the customer's requirements for delivery deadlines has become the key to the success of digital printers, and digital printing due to the process of processing very quickly, so many people have plunged into the confidence of the digital printing industry. So it leads to the industry, but the shortage of technology, in this case, the training of technical personnel and the current practitioners to improve the technical level of the digital printing industry must now solve the problem. Only to solve this problem, digital printing can gradually move towards the mainstream, is the printing industry to fully automate the operation, reduce the investment in labor, reduce the production of capital investment.

And the current digital printing industry for our students' requirements are: constantly learning and researching digital printing technology, and strive to solve the current digital printing industry to face the two major problems, only to solve the two major problems in order to make the current slow development of digital printing into the high-speed development of the ranks, to solve the problem, but also our generation of printing people's goals and tasks. At least, compared to the previous generation, our generation in the digital printing industry is a goal to pursue, compared to the previous people aimless exploration. We should be quite advantageous. Therefore, we have to continue to explore and go after the more advanced, more convenient, faster digital printing technology.

The investigation report of the business circle article 5

Retail business circle research content

1, the store is located in the area of the floor plan. To store as the center of the circle, the radius were 1 kilometer, 3 kilometers, 5 kilometers within the scope of the Neighborhood Council area, the residential districts, villages and towns, major institutions and organizations units, schools, the various forms of competition stores, farmers' markets, catering industry, the location of the traffic situation.

2, the number of households, population, employed population, foreign population, and approximate income level of the neighborhood committees' districts, residential districts, villages and towns within the business district. --Number of permanent residents, number of households, source of population, income level, location of employment, major occupations, major shopping venues?

3, the planning of new neighborhoods, occupancy rate, approximate income level, future development trends.

4, the number of organizations and schools in the business district, the number of collective dining, income levels, past shopping destination. --Industry, floor space, nature of business, number of employees, average income, the number of people eating in the cafeteria, business efficiency, distance

5, the business district within the competitive stores, farmers markets, catering business turnover area, sales, business categories, the basic characteristics. -Business, business area, structure, customer traffic, unit price, average daily sales, price level, nature of the enterprise, business projects, distance, cash registers, parking lot size,

6, store business area, existing business categories, historical sales, the proportion of each category, parking lot area.

7, the store traffic situation, door-to-door traffic, traffic flow, the composition of the traffic in each period, the composition of the goods purchased and the general price per unit.

The main factors affecting the retail shopping center

1. Retail business circle is to store as the center, to the surrounding expansion and radiation, the formation of a certain business circle range. Retail business circle can be divided into four levels: core business circle, secondary business circle, edge business circle, foreign business circle. Generally speaking, the core business circle accounts for 55% - 70% of the total customers, the secondary business circle accounts for 55 - 25% of the total customers, the edge of the business circle is the smallest. The attraction of stores to customers is also different depending on the size of the stores. The central business district and large stores on the secondary business district and the edge of the customer's attraction is the largest business district.

2. Limits. The Law of Retail Gravity, also known as Rayleigh's Law, refers to the fact that two cities with retail centers attract transactions from the city located in the middle of them that are positively proportional to the population of their respective cities and inversely proportional to the self-multiplication of the distance from the middle city to the market. The law mainly confirms that the more populated and larger a city is, and the more developed its commerce, the more attractive it is to customers.

Rayleigh's Law makes two assumptions: first, that the two cities are equally close to highways, and that the measure of distance is limited to major thoroughfares and excludes intersecting side streets. The second is that the retail capacity of the two cities is the same, and the reason why customers go to the more populous city is due to the city's good commercial facilities and variety of goods and other factors.

3. Saturation. The saturation of the business district to determine whether to start a new commercial outlets, through the business district saturation can be determined in a certain area of the store is insufficient or saturated. Saturation index formula: irs = c * re / rf, c for a region to buy a certain type of goods, the number of potential customers: re for a region of the average purchase of each customer source, rf for a region of the same type of goods operating in the business area of the store: irs for a region of a certain type of goods retail saturation index.

Business Circle Survey Report Part 6

Business Circle is a geographic concept, the broader sense of the business circle refers to different types of industry and business model of retailers in a relatively concentrated area to engage in business activities, and the scope of this area is called the business circle. In a narrower sense, a shopping district is a geographic area in which a store can effectively attract customers to the store. Early in the chain store business and many large-scale projects in the feasibility study, business district research is an important part of the essential, especially on the business district of the competition, consumer characteristics and economic and geographic conditions in-depth understanding of the further determination of the project and the development of business strategy is an important basis.

What are the factors affecting the business district survey?

1. Demographic characteristics

Mainly including the size of the regional population, the number of households income distribution, education and age distribution. After determining the scope of the business district, retailers can use demographic information to understand the business district and summarize and analyze. Different retail businesses require different demographic information about the area. When selecting a location, a bookstore or automobile manufacturer usually needs more information than a fast food restaurant.

2. Characteristics of the economic base

It is important to examine the characteristics of a region's economic base, which reflects the commercial and industrial structure of the region and the source of income of the residents. The latter is often susceptible to economic cycles and changes in product demand. When evaluating a shopping district, retailers should consider the following economic factors: the proportion of people employed in each industry or type of industry, the transportation network, banking institutions, the likelihood of economic cyclical fluctuations affecting the region or industry, and the development prospects of certain industries or businesses.

3. Competition and market saturation

Retailers can only correctly assess market opportunities in a region after analyzing the competition. Although the consumption characteristics of certain regions are close to the target market and the economic situation is good, if the competition is too fierce, it is still not the best choice. Similarly, an area with a small population and an average economy may not be a bad location if competition is moderate. To examine the competitive situation in an area, the following factors should be analyzed: the number and size of existing stores, the speed of development of new stores, the strengths and weaknesses of each store, the recent and long-term development trend, and the degree of market saturation. These indicators should be analyzed in relation to the population size and growth rate of the region.

Business circle analysis has the following aspects of practical significance:

First, it can be used to select the location of the new store, the location of the store must be selected as the basis for the appropriate business circle;

Second, it is possible to understand the composition of the consumer and its characteristics, so as to determine the store's target market and business policy, and at any time according to the changes in the consumer groups within the business circle to flexibly adjust the marketing mix strategy;

Thirdly, it can predict the economic benefits of the newly opened store, and roughly measure the sales of the store according to the size of the purchasing power of the business district and the probability of purchasing in the store;

Fourthly, it can help the retailer to calculate the optimal number of outlets in a specific geographic area;

Fifthly, it can help the retailer to understand the changes of other factors in the surrounding environment such as the competitive situation, urban construction, policies and regulations, and economic growth.

The above is what we do on the business district survey some information, do a good job of business district survey can understand the needs of customers and improve customer satisfaction, I hope you can help, more research information can be directly logged in to view.