Amoy factory-establishing online clothing supply chain

Taobao Factory is a platform linking Taobao sellers and factories, and it is also the platform of Alibaba 1688 business department. Amoy factory is a bridge built by Alibaba to connect e-commerce sellers and quality factories. It aims to help the factory realize the e-commerce transformation of the factory and create an ecosystem that runs through the entire online clothing supply chain. It is a customized processing service connecting e-commerce sellers and factories, which combines e-commerce sellers who know e-commerce but don't know supply chain with factories who know supply chain but don't know e-commerce.

Its birth stems from the development of e-commerce. With the accelerated development of e-commerce, back-end supply chain management has exposed many problems. Ceng Ming, chief of staff of Alibaba Group, once said publicly: "The C2B(Consumer To Business) business model, which is based on the Internet and driven by consumers and can realize mass customization or even personalized customization, has started to develop rapidly in many industries and enterprises in China, such as clothing, bags, shoes, home appliances and so on. Its three major supports are personalized marketing, flexible production and socialized cooperative supply chain. The evolution of flexible production is a production revolution that is quietly taking place in the workshops of some industries and enterprises in China. " Taking China as the main field of enterprise innovation is rapidly changing from "WTO+ external demand" in 10 to "domestic demand in internet plus" today, and this new field is expected to give birth to a production model, business model and organization model with real China characteristics. If this is the case, it will be the great contribution made by China enterprises to global commercial civilization after Ford system in the United States and Toyota system in Japan. ".

With the special mission of the times, Amoy Factory has joined hands with factories and e-commerce sellers to build a flexible supply chain and promote the development of retail service industry.

The following introduces the flexible supply chain of 1688 company, amoy factory and clothing industry.

1688-China's leading online wholesale platform (formerly known as "Alibaba China Exchange Market") was established on 1999. It is a leading online wholesale platform in China, covering buyers and sellers in many industries, such as ordinary goods, clothing, electronic products, raw materials, industrial parts, agricultural products, chemical products and so on. 1688 provides a channel for merchants operating on Alibaba Group's retail platform to purchase products from local wholesalers. 1688 is a business of Alibaba group.

1688 takes the wholesale procurement business as the core, enhances the customer experience through specialized operation, and comprehensively optimizes the business model of enterprise e-commerce. At present, 1688 has covered raw materials, industrial products, clothing, household department stores, small commodities, etc. 16 industry categories, providing a series of supply services from raw material procurement-production and processing-spot wholesale.

After more than ten years of development, 1688 has become:

Its main products are:

The trial operation of Amoy Factory started in June, 20 13, and was officially launched in mid-February. Taobao factory is a platform linking Taobao sellers and factories, which solves the problems of Taobao sellers' difficulty in finding factories, trying orders, turning over orders and developing new models. A solid bridge between e-commerce sellers and quality factories.

By aggregating a large number of factories and covering the categories of consumer goods industry, Amoy Factory helps e-commerce sellers solve problems such as finding factories, testing small orders, preparing materials and developing new products. By meeting the flexible supply chain of e-commerce, it will gradually penetrate into offline brands and neighboring countries, covering the entire supply chain in the future.

Faced with the common problems of e-commerce, such as finding a factory, testing small orders and developing new products, Amoy Factory mainly solves them from the following five aspects:

Flexible supply chain: When the market or consumer demand changes, the agile response and subsequent adaptability of the supply chain are called "flexibility", and the supply chain with this ability is called flexible supply chain.

Application background: It came into being under the fierce impact of fast fashion brands, online celebrities and e-commerce brands in the market. It is urgent to reform the traditional supply chain to adapt to the fast pace of order production and return.

Features: sensitive to popular factors, strong development ability, sufficient supplier resources, short production cycle and common return of orders.

The difference from the traditional supply chain in clothing industry is shown in Figure 3. 1 and Figure 3.2.

In the traditional clothing supply chain, the core is B (brand), which can reduce costs and increase profits through mass production and sales. Although brands actively develop online channels, reduce commodity circulation links, improve the circulation efficiency of supply chain and bring more affordable goods and services to consumers, the essence is scale.

The flow chart of flexible supply chain of 1688 platform is shown in figure 3.3.

Flexible supply chain is actually to integrate brand clothing companies, clothing processing factories and noodle auxiliary materials factories into a platform, as shown in Figure 3.4.

First of all, the platform counts the traffic of the website and conducts big data analysis. Big data analyzes current popular elements and consumer spending habits. These data are fed back to the clothing company, which applies these data to the next design; At the same time, clothing companies can refer to the new explosions developed on the platform to determine the style. Once the payment is confirmed, it will be handed over to the platform for production sharing. Based on the platform's strong supplier development ability and new product support ability, the platform will quickly find high-quality noodle and accessory factories and professional clothing factories. In such a circular supply chain, the platform becomes efficient and high-quality with the help of the Internet.

In addition, there are two more successful clothing flexible supply chain platforms.