What has happened to the editorial concept in the web3.0 era?

The arrival of the Web3.0 era has enabled the media industry to truly realize the shift from a "media-based" to an "audience-based" orientation, with the focus of media management shifting from a "media platform" to a "relationship network". The focus of media management has shifted from "media platform" to "relationship network". In the midst of this great change, web editors must build a system of competence that meets the development and professional requirements of the times in order to fulfill the mission entrusted to them by the times.

The new changes in the media industry in the Web3.0 era

If the essence of the Web1.0 era is association, it makes people use the Internet to become "clairvoyant and compliant", and the information acquisition has become more convenient; the essence of the Web2.0 era is interaction, and it lets the netizens participate in the creation, dissemination, and sharing of information and products more. The essence of the Web2.0 era is interaction, which allows Internet users to participate more in the creation, dissemination and sharing of information products; then, the Web3.0 era makes up for the Web2.0 era does not reflect the value of the Internet users' labor this defect, the Internet value of the redistribution of the affirmation of the Internet users to participate in the generation of network information, the production of the value of the enjoyment of the value of the meaning of the ****.

Web3.0 era, will establish a credible social network service system, realize the compatibility of different terminals, the application of new technologies for the integration of user-generated content information, so that the characteristics of the content information is more obvious, easy to retrieve. Users' application experience and sharing are decisive for website traffic and product marketing.Tencent's annual advertising revenue totaled $820 million in 2013, significantly exceeding Sina's $526.5 million. While Tencent's advertising revenue accounted for only 8% of the total annual revenue of $60.437 billion, Sina's advertising revenue accounted for 79% of the total annual revenue of $665.1 million. (2) It can be seen that Sina, Sohu and other portals for many years have adopted the "media platform" model, the main business of the site consists of the production of information content, revenue and profitability also comes from this, and the main body of content production is the site itself. This model has strong traditional media characteristics and marks, which is also the essence of the Web 1.0 era. The "relationship network" model adopted by Tencent implies that the importance of content production has given way to the organization and construction of relationships, and that the main business, revenue and profitability of the website relies on the value-added service of providing daily contacts and exchanges for Internet users. Websites following this model will still engage in their own content production, such as the news channels of NetEase and Tencent, but the UGC (user-generated content) model that exists and is maintained based on social relationships is gradually becoming mainstream, which is the "social media" landscape that is becoming more and more prevalent in the relatively mature Web 2.0 era and the rising Web 3.0 era. "

Web2.0

Web3.0 era network editor's ability to build

1. The ability to resist the risk of information. In the traditional media environment, information mainly comes from authoritative media. But in the current media environment, internationalized information exchanges are frequent, the number of netizens' original information increases, digital culture copyright management is more stringent, information aggression gradually escalates, and information forgery and false dissemination occur from time to time. All these unfavorable factors force network editors to have a strong ability to resist information risk.

First of all, it is necessary to resist political rumors spread by reactionary forces, never allow them to scandalize the image of the Party and the country, and resolutely resist the dissemination of entertainment programs that spoof red culture. Network editors should fully understand the relevant national policies and regulations, cultivate a high sense of social responsibility and overall awareness, and grasp the right balance in terms of public opinion orientation. Secondly, it is necessary to resist the risk of network information infringement. Copyright issues in the new media era have been expanded to include rights such as the "right to disseminate information networks", and the field of dissemination of works has been expanded to include the network environment, so the concept of users should be extended to include producers of digitized products, network companies, digital libraries, and so on. With the growing number of copyright disputes on the Internet, network editors have become a high-risk group of such infringement, so network editors must master the relevant legal knowledge and enhance their own copyright awareness. Once again, network editors should be aware of information risks and handle negative news about political celebrities or actors and actresses due to their moral turpitude appropriately. Whether producing news features, entertainment programs, or inviting celebrities to endorse advertisements or appear as guests on programs, they have to make comprehensive assessments and implement them prudently to minimize the risks.

2. The ability to integrate and disseminate information and retrieve data. Unlike the traditional media era, big data and cloud computing have brought convenience to our lives. In the past, writing data news required weeks or even months of collecting and organizing information, analyzing data tables, and ultimately producing results. But today, huge data information through cloud computing can quickly find the hidden information behind the data, so that people can see the pulse and trend of the development of things, and better make judgments based on their own situation. This requires nowadays network editors to enhance the ability of information retrieval, classification, induction, generalization, using a variety of data and related historical documents for integrated information processing, in the far-reaching and broad view of space and time, the current occurrence of news events to sort out the evaluation and even make predictions on the future development trend.

3. The ability to tap audience demand and realize network aggregation effect: Web3.0 affirms the value and significance of netizens' participation in the generation, production, and **** enjoyment of network information. So tap the audience demand, so that it produces network community sense of belonging, so as to realize the network aggregation effect, become one of the necessary ability of network editors. Network editors must be good at tapping the positive needs of the audience, guiding the audience to discover the potential but have a positive effect on personal development of benign demand, so as to obtain the consumer experience of the product users and make them produce brand identity; to play the network aggregation effect, on the basis of netizen participation in the interaction, to realize the redistribution of network value. On the one hand, the participation of netizens has become an indispensable part of the current network program production; on the other hand, the network information created by the media and the netizens is more attractive and appealing, and can spread all over the world in a very short period of time. For example, Wikipedia's entries are open to netizens, who can edit them on their own, and the wrong information will be found and corrected by other netizens in a very short time.

4. The ability to plan and promote the whole media. An excellent network editor should also have excellent innovative planning ability and the ability to lead the topic. Network editors should focus on news from the traditional "picking, writing, editing, evaluation" of the four major skills, upgrading to focus on the integration of communication skills training, and promote the concept of "planning first". Editors should be keen to explore news topics, comprehensively collect relevant news materials, and make full use of various media forms to form news topics.

Planning mainly refers to the planning of news topics, news topics to a news event or news topics related to the integration of news, both timeliness, but also the topic of the informative and in-depth, generally used to report on breaking or important social impact of the news events. The hyperlink function of the network can break through the traditional media layout, time limitations, so that network editors to build a news topic platform more convenient than newspapers, television and other traditional media. Network editors should give full play to their innovative planning ability, and produce news features according to the needs of the target audience. At the same time, the rise of social media in the Web3.0 era has made it possible for the UGC model to exist and be maintained based on social relationships, and netizens can upload news events around them to the Internet at the first time. Therefore, in the case of website regulation in place, real-name registration, credit rating constraints, network editors to determine the selection and positioning of news topics, netizens' original information can be hosted by network editors in this "free market of ideas" to achieve "self-correction of the truth "

What is it?

Network editors should have the ability to plan topics not only limited to the organization of content, but also include the integration of various media forms and the ability to promote multi-channel. The concept of planning should run through the selection of news topics, production, presentation, promotion and other aspects. As the network integrates text, audio and video, network editors should fully mobilize the audience's senses to produce news features with integrated media characteristics. Network editors should also have the column brand awareness and multi-channel promotion ability, for the target audience groups to build a relationship network, to create a fan economy form, with the help of emerging Internet products to realize the interaction with the audience, the formation of benign development of the Internet ecological community.