Promotional Offer Posters-How to Design Promotional Posters

How to design a promotional poster?

Determine the theme

Before designing a promotional poster, you must first determine the theme and determine the text information and content to be promoted. The promotional theme must be highlighted, and it is ideal to place the promotional information in the middle row of the entire picture. The font should be large enough, and some layer effects should be added to the promotional text, so that the visual effect will be better.

The font of auxiliary information should be small

For example: some remarks on platform activities, what are the restrictions and precautions, auxiliary information, it is appropriate to use 12-point font, placed at the bottom of the poster: More suitable, the auxiliary information does not need to be too prominent.

The promotion time should be highlighted

If it is a flash sale or the like, the time must also be highlighted, or use Gif for animation effects to make the time jump and create a sense of urgency. , it is easier to promote customers to place orders. Promotion time should also be better placed near the promotion theme.

Subtitle until you click on it

Promotional activities must have a legitimate reason for promotion, so that they can be famous. This is the promotion subtitle, and it does not need to be too prominent in promotional posters. Stop clicking, after all, this is just a gimmick. Our promotional posters should highlight the promotion theme and discount information, and the promotion subtitle can be placed near the promotion theme.

People are more attractive than products

People’s eyesight scanning habit is from left to right and from top to bottom. In a promotional poster, placing a character in an appropriate position is more likely to attract attention than placing products. However, you need to remember that you cannot let the character image steal the spotlight. You must understand that what you want to highlight is the promotional information. If it is a product on sale, you can try to use pictures of people + products, the effect will be better. How to design promotional posters

The design methods of promotional posters are:

1. The promotional theme must be highlighted. Whether you want to attract people through the characteristics of a certain product, the attractive intensity of activities, or the lowest price, so before making a poster, the most important point is to understand what the central idea you want to express is, and then It is expressed on the screen through amplification, emphasis, deformation, etc.

2. There should not be too much information, just click to the end. Under normal circumstances, "promotions" will have a lot of details, but posters should not have many characters. Promotion is just a gimmick, as long as the promotional theme and discount information are highlighted. If it is a flash sale, you can highlight the time; if it is a product, you can highlight the product.

3. The layering of the picture. In order to consider different levels of content such as the theme of the screen and event details, the screen also needs to be divided into different levels.

4. Leave blank space boldly. Wherever you want others to see it most, leave white space around the primary element. There should also be white space between words. The tightness will make the letters look like a mess when viewed from a distance.

5. The picture has appeal. The purpose of every poster is to show people something. Most of these "contacts" are to call people to take action, such as coming to buy, scanning QR codes to receive prizes, etc. Unlike web design, a call to action on a poster is not simple.

6. Don’t be too naked. I saw a lot of promotional information on the website, all of which are nakedly spread, such as 50% off or 30% off. This is aimed at users who have needs. If users have no demand for this thing, promotional content will only arouse disgust, so viral and emotional content can only be used to attract users.

7. Consider the poster scene. The visual effect of the poster will give people a preconceived feeling. In addition to various "programmatic" copywriting, there are also such ghostly gifs, which quickly attract people's attention. How to make supermarket promotional posters

6.18 is coming soon. Whether it is a shopping mall or an online store, some promotional labels will be designed to attract attention. The labels not only indicate the name, specification, model, etc. of the product, The original price, etc. are also marked with event prices to promote consumption. So, how to make this promotional label in barcode printing software? Next, let’s take a look at the specific steps:

1. Set the label background color

In barcode printing In the software, click the "Document Settings" button in the toolbar above the software to pop up the document settings dialog box. In Document Settings - Canvas, set the background color and check Print Background, and then click OK.

2. Set promotion tags

Header

Part

1). Click "Draw a rounded rectangle" on the left side of the software button, draw a rectangular box on the canvas, double-click the rectangular box, in Graphic Properties-Basic, set the fill type to "Solid", the background color to "Red", the line thickness to 0, and click OK.

2). Click the "Insert

Bitmap Picture

" button on the left side of the software, draw a bitmap object on the canvas, double-click the bitmap, and In Graphic Properties-Data Source, click the "+" button, select "Manual Input" as the data object type, click "Browse" in the lower left corner, select the picture to be inserted-Open Edit-OK.

3). Click the "solid A" button on the left side of the software, draw an ordinary text object on the canvas, double-click the ordinary text, and in the graphic properties-data source, click the "Modify" button to delete the default Data, in the status box below, manually enter the information to be added, and click Add.

In the text, set the color to white and click OK.

4). Click the "Solid A" button on the left, draw ordinary text on the canvas, double-click the ordinary text, and in the graphic properties - data source, click the "Modify" button to delete the default data. Manually enter the information to be added in the status box below and click Edit.

In Basic, set the fill type to "Solid" and the background color to white. Set the alignment under the "Text" window (such as: left-aligned, right-aligned, center-aligned, aligned at both ends, etc.). Here, center alignment is used as an example.

3. Set the main content of the promotional product label

First refer to step 2-1), draw a rectangular box, and set the fill type to solid and background in "Graphic Properties-Data Source" The color is white, the line thickness is 0 and the rounded corners are 2, as shown in the figure:

Secondly, use an ordinary text object in the white rectangular box to add product attribute content: product name, model, specification, original price, activity price. The method of drawing ordinary text is as shown in 2-3), which will not be described in detail here.

To draw a line, click the "Line Segment" button on the left side of the software, hold down the shift key and draw the line on the canvas, as shown in the figure:

4. Set the activity price fill Bit

Click the "Draw" button in the toolbar above the software, select "Vector Text" in the drawing drop-down list, draw vector text in the rectangular box, double-click the vector text, and select "Graphic Properties - Text" In the window, set the font type to Haettenschweiler and the font size to No. 26. Then in "Data Source", click "Modify" to delete the default data. In the status box below, manually enter the information to be added and click Edit.

In Basic, set the fill background color to white, the thickness to 0.2, and click OK.

After setting up, you can click the "Print Preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect to the printer for printing.