Traditional automobile companies build new high-end brands.

After more than 20 years of rapid development, China has become the most important new energy vehicle market in the world. According to the data of China Automobile Industry Association, from 20 12 to 20 18, the output of new energy vehicles in China increased from 12600 to 1270500, and the sales of new energy vehicles increased from 12800 to/kloc-0. Although China's new energy automobile industry declined to some extent in 20 19 and the first half of 2020 due to the decline of subsidy policy for new energy vehicles and the COVID-19 epidemic, the long-term growth trend of China's new energy automobile industry has not changed.

In July 2020, the monthly growth rate of production and sales of new energy vehicles in China has turned from negative to positive, and has maintained positive growth for four consecutive months. 1 1 In that month, the production and sales of new energy vehicles reached198,000 and 200,000 respectively, and continued to maintain rapid growth. 1- 1 1 month, the production and sales of new energy vehicles were completed 1 1.9 million and1.09 million respectively, up by 3.9% year-on-year, ending the downward trend.

With the gradual maturity of the industrial chain and supply chain of new energy vehicles, the gradual maturity of new energy vehicle products, the deepening of consumers' understanding of new energy vehicles and the gradual optimization and improvement of the use environment, many auto companies are full of confidence in the new energy vehicle market next year. Companies such as Geely and Great Wall have added more new energy vehicles.

Great Wall Motor wants to promote a brand-new high-end electric vehicle brand.

Recently, rumors about the brand-new high-end electric vehicle brand "SL project" of Great Wall have been widely circulated, and Great Wall Motor's shareholding structure operation of the project is also in progress.

65438+February 10, according to informed sources, Great Wall Motor plans to launch a brand-new independent brand of intelligent electric vehicles. The internal code of the project is "SL", and it will focus on the high-end new energy vehicle market in the future, directly targeting Weilai and Lan Tu. On the same day, Haval Automotive Technology changed its name to Shanghai? The business scope of Salon's Wisdom has increased the sales of new energy vehicles, new cars and new energy vehicles' power exchange facilities. Its controlling shareholder is changed to: Li Peng, vice president and digital CEO of Great Wall Motor and founder and CEO of Dou Xian Intelligent, which shows that Great Wall Motor? The "SL" project has been named "Salon Zhixing".

As we all know, Great Wall Motor's new energy vehicle takes the Euler brand as the carrier and is determined to become China's MINI and smart. Mainly based on retro modeling, the products are designed based on ME pure electric platform, and are divided into two product arrays, iQ series and R series, which are adapted to daily life scenes and short-distance life scenes respectively. Simultaneously released with the Euler brand, there is also its * * * travel brand-"Euler Travel". It will carry out long-term and short-term leasing, time-sharing leasing and online car rental services.

Great Wall Motor "SL Plan" is the code name of a brand-new intelligent electric vehicle brand. The brand is temporarily named "Salon Auto" and its headquarters will be located in Shanghai. Li Peng will be the legal person and chairman, and the Great Wall Factory will be used for OEM. The first model is SUV, and the cruising range of the first new car may reach 800- 1000 km, and the latest technology of Great Wall cellular battery will be applied. The project may adopt a diversified financing structure and then introduce external investors, which is also a new trend for independent car companies to build high-end smart electric brands.

Auto market observation: after years of development, China's new energy vehicles have made breakthroughs in key technologies, the industrial chain has become increasingly mature, and large-scale promotion is gradually unfolding. With the technological progress, the production cost of new energy automobile manufacturers is gradually decreasing. This year, Dongfeng Motor launched Lan Tu, SAIC teamed up with Ali to build a "smart car", Changan teamed up with Huawei to build a pure electric car, and so on. Great Wall launched the "SL Plan" to focus on the high-end new energy market, which also meets the needs of market development. In addition, Great Wall Motor and BMW Group jointly set up the Beam vehicle project, which mainly produces MINI brand pure electric vehicles. In the future, the Great Wall will make a difference in the new energy vehicle market.

Geely Automobile: Building the World's Leading "Full Hybrid" System

On February, 65438+10, at the professional committee of passenger car powertrain of China Internal Combustion Engine Industry Association, An Conghui, CEO and president of Geely Automobile (00 175) Group, said that Geely Automobile is developing a new generation of hybrid power system, and the thermal efficiency of the special engine for hybrid power will exceed all products on the market. Geely Automobile's new energy strategy is the parallel of pure electricity and hybrid power, and it is considered that hybrid power technology is the first choice to meet the national emission requirements and cost performance in the short term.

It is reported that Geely Holding Group has formed two parallel energy-saving and emission reduction routes of "efficient fuel power" and "diversified new energy" in energy conservation, environmental protection, electrification and new energy. Geely has a complete powertrain development capability, and has successfully developed three generations of powertrain products, all of which are at the leading level in the industry. In the field of new energy, Geely has more than 100 core patented technologies, including new energy -48V, new energy -HEV, new energy vehicle core components-motor, electronic and electrical architecture, etc. , build the underlying architecture technology, and realize the real 100% independent research and development of China's new energy technology system and solutions.

Next, Geely will cooperate with Daimler to develop the next generation of high-end hybrid system. Both partners regard high-efficiency powertrain technology as one of the cores of the current automotive industry reform, and the technology in this field will accelerate the transformation to zero-emission travel.

Auto market observation: This year's new "New Energy Automobile Industry Development Plan (202 1-2035)" clearly points out that pure electric vehicles, plug-in hybrid vehicles (including extended range) and fuel cell vehicles are "three vertical" routes, and the whole vehicle technology is innovation chain. It can be predicted that hybrid vehicles will be a new starting point. BYD has released a brand-new Xiaoyun-plug-in hybrid engine with high efficiency 1.5L, which is also specially built for DM-i hybrid technology. The thermal efficiency is as high as 43%, which easily reaches the "National Six B" emission standard.

In September this year, Geely released a brand-new pure electric architecture-SEA architecture, which was officially launched, and fully promoted the electrification process supported by the vast sea. Geely's hybrid products mainly cover 48V? BSG high-performance power, HEV, PHEV and other hybrid solutions, hybrid products have been carried on 14 models, and exported overseas, and applied to high-end models in Europe and other overseas regions.

I believe that more car companies will increase the hybrid and new energy vehicle market, and a new round of contest is coming.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.