Problems and solutions in the development of retail e-commerce

Let me talk about the retail industry first. Nowadays, the world retail industry is undergoing new changes: chain operation is the dominant trend, the ability of retail industry to control the market is rising, the trend of two-level differentiation in retail industry is intensifying, the organizational structure is changing to centralization, the retail industry model is constantly innovating, and the retail industry is developing to the network. There is a natural connection between e-commerce and the development of retail industry, but the early development of e-commerce in retail industry is mainly through internet sales. Online retailing, e-procurement and e-supply chain management are typical applications of e-commerce in retail industry at present.

The development status of retail e-commerce in China can be summarized as: 1. The retail e-commerce website is getting better and better. 2. Large-scale traditional retail industry began to become the protagonist of e-commerce. 3. Consumers' recognition of retail e-commerce is getting higher and higher, and their demand is becoming more and more mature. 4. The transaction scale is much lower than that of developed countries. Moreover, the proportion of netizens participating in online transactions is far from that of developed countries.

Problems faced by retail e-commerce in China

There are many problems in the development of retail e-commerce in China;

1) The business model lacks innovation. At present, e-commerce in China is at the level of copying and imitating traditional business models and foreign business models, and there are few innovative models combined with China's national conditions. Theoretically speaking, compared with traditional commerce, e-commerce has many advantages.

3) E-commerce policies and regulations are not perfect. Macroscopically, the imperfection of policies and regulations, the inconsistency of standards and the blindness of business practice show that the development of e-commerce in China lacks unified guiding ideology, development planning and implementation strategies. E-commerce is a complex system engineering. It involves not only the two parties to the transaction, but also the business administration, customs, insurance, taxation, banking and other departments in different regions and countries. This requires a unified legal and policy framework, as well as a strong cross-regional and cross-departmental comprehensive coordination body. The current management system is basically the product of the planned economy era, which is characterized by fragmentation, unreasonable setting, insufficient coordination, low efficiency and poor adaptability to the new economy. Although China has issued some relevant policies and regulations in recent years, it is still far from perfect in general. At present, there are still many problems in the special legislation of e-commerce, especially in the coordination among countries, regions and departments. For example, the State Planning Commission, the Ministry of Commerce, the Ministry of Information Industry and other government departments have issued policy reports to promote the development of e-commerce, but it is difficult to implement them because of different emphases and lack of coordination among them.

4) backward ideas. Although all kinds of media in China have publicized and introduced e-commerce in detail, many enterprises still have many cognitive problems in the specific implementation process, such as thinking that e-commerce is online shopping. Therefore, most enterprises fail to make full use of e-commerce to serve the needs of enterprise management and business, so as to reduce costs and enhance profitability. In addition, the development of e-commerce in retail industry still has a problem of how to treat the relationship with traditional retail industry. The development of traditional retail industry has gone through one or two hundred years, and its operation mode and operation method have been generally recognized and accepted by consumers. However, the development of e-commerce is only a few years. Although the development is extremely rapid, people's acceptance of it is still very limited, and people's consumption habits are difficult to change in a short time, which leads to the overwhelming majority of retailers unwilling to try and contact this emerging mode of operation, and even regard the penetration of e-commerce as a competitor and constantly reject it, making their living environment worse.

5) Delivery may be delayed. After so many years of development, although there is no problem in payment, there may still be a lag in distribution, which will affect consumers.

Problems and Countermeasures of Retail E-commerce in China

1) Strive to create an external environment conducive to the development of e-commerce. All relevant departments should cooperate closely, work together, go deep into reality, investigate and study, and take effective policies and measures to accelerate the development of local and local e-commerce. At the same time, formulate local laws or administrative rules for the development of e-commerce as soon as possible to provide legal protection for the healthy development of e-commerce. We should vigorously support the socialized and professional e-commerce third-party service system. Developed third-party service system can not only provide stable and powerful support for the practical application of e-commerce system for small and medium-sized enterprises, but also create new employment opportunities.

2) The government attaches importance to it. In order to realize the strategic goal in the new century and build a harmonious socialist society, governments at all levels attach great importance to the development of commercial service industry. At present, the government should correctly understand the problems existing in the development of China's retail e-commerce, establish the guiding ideology for developing retail e-commerce, actively guide the "retail enterprise online project", and guide retail enterprises to develop e-commerce through preferential policies and measures to create conditions for the development of retail enterprises. Formulate development plans, strengthen external infrastructure construction, give enterprises appropriate support and preferential treatment from taxation, create a good social and economic environment, and strive to improve the informationization level of the national economy and society.

3) Improve the e-commerce awareness of retail enterprises and the public. In order to further develop e-commerce in retail enterprises, it is necessary to raise public and retail enterprises' awareness of e-commerce through publicity and education, and explain in plain language that e-commerce is only a process of arming and transforming commerce itself with computer-based electronic technology.

4) When their own technical strength is insufficient, they can seek mature systems to build networks and even find suitable e-commerce outsourcing services. A professional e-commerce outsourcing service provider like Weibo can help enterprises get their e-commerce business on the right track as soon as possible and avoid detours.

5) Formulate corresponding laws and regulations. In China, there are contents related to e-commerce in administrative regulations such as the Contract Law and the Measures for the Administration of Internet Information, but so far, a complete e-commerce law has not been formulated. Some e-commerce businesses are foreign-related and should comply with international e-commerce legislation. E-commerce involves high technology such as electronic encryption and automatic authentication, which is difficult for traditional legal experts to understand thoroughly, but it must be studied as an enterprise.

6) Build a modern logistics system. In order to provide comprehensive logistics services and give full play to the functions of modern logistics services, logistics enterprises must improve their planning and careful organization and management capabilities such as information collection, processing, application, logistics professional knowledge and overall planning, encourage the development of logistics distribution companies, develop and introduce multinational logistics enterprises, develop commodity warehousing industry, and encourage retail enterprises to seek the best logistics distribution scheme in combination with their own reality. For example, we should choose to establish our own logistics network or cooperate with professional logistics companies. In addition, the management of logistics industry should get rid of the departmental division system in the planned economy period and change the original system of different government departments such as railway, transportation, civil aviation and domestic trade to manage logistics-related departments. We should actively promote the socialization, informationization, automation and networking of logistics, strive to improve labor productivity, save logistics costs, realize logistics scale benefits, and create favorable conditions for the development of retail e-commerce.

Developing e-commerce is an irreversible trend in retail industry. Facing the challenge of knowledge economy and information economy, China retail enterprises must face up to the reality, change their concepts, seize the opportunity, actively develop e-commerce, and make the retail industry in China reach a new level.