People's consumption habits are increasingly "online", physical bookstores how to do?

With the development of the Internet and the popularization of smart phones, the public's consumption of books is no longer just a single form that can only be purchased in bookstores. The choice of buying and reading books is becoming more and more diversified and convenient, all can choose to buy books online, can also choose to use e-reading. Therefore, the survival of many offline physical bookstores has become a matter of concern. Some bookstores have taken the initiative to transform and create specialties, and continue to maintain vitality. Some bookstores stick to tradition and face the crisis of closing down. From the side to see some success and failure cases, I think the future of physical bookstores should be transformed in order to revitalize.

First, the transformation and upgrading, online and offline combination. The bookstore now, if like before, purely rely on selling books, turnover and cost is definitely not proportional. Because the rise of online book purchases, so that the price of paper books is no longer monopolized by the physical bookstore, many consumers even if they see a favorite book offline, will also choose to buy online. The reason is very simple, the same book offline brick and mortar stores sell at the original price, while online is sold at a discounted price. Therefore, if you want to have a chance of survival in the era when buying books online has become mainstream, then offline stores should consider multi-line development, both to ensure the operation of offline bookstores, but also can carry out the operation of the online bookstore, online and offline, in order not to be eliminated.

Secondly, increase the characteristics to attract offline consumption. Offline physical bookstores want to survive in the era of Netflix, the most important thing is to increase their own characteristics, to win in the differentiated competition. For example, some successful offline entity bookstore will choose to carry out other business, increase the tea area for the book readers, book buyers have a place to sit down and read slowly, but also drive their consumption. There are also bookstores are from the environment to start, to create a unique reading environment, so that people come to choose the book is not only to consume the book itself, but also incidentally on the environment of consumption. In the long run to be able to from a common bookstore, into a repeat customers, consumers take the initiative to help you publicize the characteristics of the bookstore.

Third, organize activities to enhance awareness. As a bookstore, in the new era should also start ? not to do business? up. In addition to buying books should also have some activities to increase the bookstore traffic and visibility, such as certain writers' book signing is a very good choice. Or carry out offline book clubs, movie clubs, etc., to provide venues or become the organizer of the event, to attract more potential consumers, daily community operations to increase user stickiness, to create a number of stable sources of customers. In general, the plight of offline bookstores requires them to change and adapt to the new needs of consumers, the only way to continue to survive.