Traditional Culture Encyclopedia - Traditional festivals - How to utilize quantity discounts?
How to utilize quantity discounts?
Apply a good quantity discount pricing strategy. Quantity discount pricing strategy is a business that offers different price reductions based on the quantity of goods purchased by the consumer. The more the consumer buys, the greater the discount. On the surface, this price strategy seems to reduce the profits of the enterprise, in fact, it is not. The larger the number of buyers to buy, the faster the enterprise product sales speed, so that the enterprise's capital turnover speed up, reduce circulation costs, not only will not reduce profits, but also quickly recover the investment, reduce the business risk, which is not lost in a good form of thin profits and high sales. Quantity discount has a cumulative quantity discount and one-time quantity discount two specific forms. Cumulative quantity discount refers to a certain period of time (such as a month, half a year, a year, etc.), the cumulative number of consumer purchases reached a certain amount, according to the total amount of discounts given, the purpose is to establish a long-term, more stable relationship between the enterprise and the customer, and is conducive to the enterprise to rationalize the arrangement of production and operation. A one-time quantity discount is a one-time purchase of the number of discounts given, the purpose is to encourage customers to increase the number of one-time purchase, to facilitate the enterprise mass production and sales.
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