What's the difference between new media and multimedia?

1, multimedia nature: the synthesis of various media, generally including text, sound and images and other media forms.

2. The nature of new media: a form of communication that provides users with information and services by using digital technology through computer networks, wireless communication networks, satellites and terminals such as computers, mobile phones and digital televisions.

Second, the characteristics are different.

1, multimedia function:

(1) integral. Information can be obtained, stored, organized and integrated through various channels.

(2) control. Multimedia technology is based on computer, which comprehensively processes and controls multimedia information, displays it in various media forms according to people's needs, and simultaneously acts on people's various senses.

(3) interactivity. Multimedia application is different from traditional information dissemination media. Traditional information media can only passively transmit information in one direction, while multimedia technology can realize people's active choice and control of information.

2. The characteristics of new media:

(1) Media personalization is outstanding.

Due to technical reasons, the media in the past were almost all popular. But new media can target more subdivided audiences and individuals, and individuals can customize their own news through new media.

That is to say, the combination of information and content received by each new media audience can be the same or completely different. This is very different from the traditional media audience who can only passively read or watch the same content.

(2) Increased audience selectivity.

Technically speaking, in the new media, everyone can accept information and act as an information publisher. Users can watch TV programs and play music at the same time, participate in program voting and retrieve information. This breaks the restriction that only news organizations can publish news, and fully meets the segmentation needs of information consumers.

Different from the "dominant audience" of traditional media, new media is "audience-oriented". Viewers have greater choices, can read freely, and can enlarge information.

Extended data:

The application fields of multimedia involve advertising, art, education, entertainment, engineering, medicine, commerce, scientific research and other industries. With the help of multimedia web pages, businesses can turn advertisements into audio-visual interactive forms, attract more users and provide more product information for potential buyers. However, the long download time is the main disadvantage of using multimedia to make advertisements.

Using multimedia in teaching can not only increase the interactivity of autonomous learning, but also attract students to learn, enhance their interest in learning, and use visual, auditory and tactile feedback to enhance the absorption of knowledge.

Baidu Encyclopedia-New Media

Baidu encyclopedia-multimedia