Crowdfunding Case--Wu Zhijiu Fang

A "crowdfunding experiment" for a batch of white wine

A batch of white wine originating from Moutai Town, and a microblogging group of nearly 100 people. In just two days, Zhang Chuanzong and the group assistant two people, only with this 100 people WeChat group, the sale of more than 4,000 pieces of liquor, and is still no brand, no logo, no box of "three no products". The final Zhang Chuanzong this "crowdfunding experiment" to 10,000 pieces of liquor, 25% of the net profit of the perfect ending.

Summary: First, the personal appeal saved for many years in the IT sector, the second is the product is real, the third is the huge demand for real products.

The restaurant was established

The initiator: Zhang Chuanzong, befriended the various heroes pulled a WeChat group. In two days, more than 40 crowdfunding shareholders were summoned to crowdfunding amounts ranging from 50,000, 100,000 and 200,000, raising more than 5 million initial funds. After the establishment of the Board of Directors, Supervisory Board, executive body, during the period also found the three "masters" of the liquor industry.

Purpose: to promote the spirit of chivalry, enhance national self-confidence, and find the lost classic Chinese culture.

Vision: To be a benchmark enterprise of new model in the era of mobile Internet, and to build an ideal country for middle-class families.

Core values: Equality, *** Enjoyment, Extreme, Sentiment

Tagline: Chivalrous New World, Connected Drunken Life.

Innovation model: people are assets, products are entrances, and communities are business models.

Crowdfunding model:

Equity crowdfunding. Recruitment of franchisees through the form of equity crowdfunding, each person invests a small amount of money, together is a large amount of money. Through this long-term interest link, mobilize the enthusiasm of shareholders to promote the product. The shareholders' income mainly comes from the income from the distribution of products, that is, the difference between the external retail price and the shareholders' price; the larger the sales volume, the higher the income.

Industrial crowdfunding. The industry is centered around the development of the industry, to the Internet thinking to transform a complete industrial chain, the beginning of the wine, later can be other categories.

Chain crowdfunding. The first is to make sure that you have a good idea of what you're getting into, and that you have a good idea of what you're getting into," he said. The main company is mainly responsible for product development and introduction, culture and brand building, marketing and after-sales service; the provincial companies are responsible for recruiting crowdfunding shareholders, expanding membership, distribution of Wrecker Square products, and enjoy a certain rebate based on annual sales.

Community Economy

Establishment of community; daily communication; online and offline seminar sharing; shareholders, fans sharing; sharing of knowledge surplus;

The community should be similar to the "free EMBA", to make friends with the same people and share the surplus.

Through the community to connect some of the platform friends, to achieve the exchange of contacts.

There are real business and social dividends in the community, so you can buy cost-effective products with high quality and cultural connotations, and share them with others.

Eco-layout

Eco-layout of food, clothing, housing, and transportation.

Experience + training + party trinity of offline activity centers.

Layout of Soy Sauce Workshop, Wine Workshop, Kitchen Workshop, Good Tea Workshop, Health Workshop, and preparing for Farm Workshop.

Development

The first shareholders' meeting on July 4, 2015; on August 15, 2015, Shanxi Hengshan Branch became established; in May 2017 the 65th branch, more than 300 cities, the number of shareholders reached more than 6,000, more than 300,000 members.

Challenges

The efficiency of layer-by-layer expansion by the current circle of friends is limited.

How to attract more influential shareholders to join the company and increase the coverage of more than 200 million middle-class people in China?

How to activate and optimize the shareholder team in the *** enjoyment economy?

How can we accelerate business expansion while pursuing fun and emotion?

How to realize the success of new product lines?

How to realize the success of new product lines?