Walmart still wants to challenge Amazon in the e-commerce business, what are its chances of overtaking Amazon?

The best period of the e-commerce economy has passed, in the international retail giants, Walmart and Amazon dominate the offline and online retail field, but Walmart in the past development process, although in the e-commerce business did not achieve remarkable results, but its unswerving spirit is still admirable, except that the Internet era is no sentimentality can be said in the wrong e-commerce economy, a great development of the economy After missing the excellent development of the e-commerce economy, today's Walmart wants to challenge and even surpass Amazon in the e-commerce business is very unlikely, not only because the e-commerce economy has entered a period of stabilization more critical is Walmart's advantage of the field of offline retailing is also being eaten up, this kind of hindsight way of launching the challenge of the industry giants is very difficult to achieve.

In order to be able to break through in the e-commerce business, Walmart spent $3.3 billion to complete the acquisition of jet.com, the acquisition of the money spent is staggeringly expensive, especially the e-commerce platform was founded less than a year and a half, so the outside world is doubly shocked by Walmart's move, but it is not difficult to analyze its subsequent moves, in fact, Walmart is hoping to With jet.com's management team to develop the e-commerce business, which is Wal-Mart in the Internet business after repeated defeats, but at this time in the e-commerce environment, the fierce competition in the market has been almost white-hot, this time into the although not to seek their own death, but to challenge Amazon's position in the market is also almost impossible.

What kind of development will occur in the future e-commerce business, it is difficult to draw accurate conclusions, but in a short period of time, Amazon's position in the market is still unshakeable, although Walmart has high hopes for the founder of jet.com, Lore, but taking into account that Lore is from the Amazon left the company a year after the completion of the creation of the jet.com, and therefore at some level there will be vengeance. Meaning, which is also easy to lead to the design of its business strategy will inevitably carry bad emotions, and in the field of e-commerce, any emotional decision-making is very difficult to achieve the desired results, which is also the outside world of Walmart's power e-commerce business model is not optimistic about the objective reasons. In addition, Amazon is also well aware of Lore's moves, and through a series of measures to counteract, although the surface of the Walmart's movements of high concern, but in fact still in order to weaken Lore's credibility in Walmart, this move on Walmart's e-commerce business is still quite effective, and has become a constraint on the challenge of its and beyond the effective measures.