The most popular designer brands in the buyer's store roundup

In this article to take stock of the most popular designer brands in the buyers' stores (this is the result of incomplete statistics, combined with the domestic large and small 60 + buyers' stores on Taobao and social media to show the sale of the brand, statistics of the buyers' stores include Blank, Labelhood, InthePARK, Looknow, The balancing, PROboutique and so on). (PROboutique, etc.). The popularity of the stores is not a complete judgment, but it does give an indication of the popularity and success of a designer's brand.

I. 13DE MARZO

Basic situation: *** there are 26 buyers store in the sale, the official website: /, Xiaohongshu within the mention of 6800 + notes, Xiaohongshu official account fans 2.6k, recently in the opening of the official physical store, before only buyers store and collection of stores in the sale, there is no Taobao official store, instagram official account fans 3.3k, micro-blog official account fans 1.7wk, the official account fans 1.7wk. Weibo official account fans 1.7w

13DE MARZO was officially founded in March 2018 in Paris, the brand name in Spanish refers to March 13, the very day this brand was founded, but also represents the special meaning of cheerfulness and peace. The brand is dedicated to shaping temperament, distinctive style and creating diverse clothing.

Small animal dolls like bears and rabbits attached to clothes have become the brand's signature design element, with a high degree of recognizability and youthfulness. Because of the success of the initial strategy of attaching dolls to clothes, the brand is now expanding on this strategy in more diverse ways, such as sewing a lot of small dolls on clothes / Expanding the location of dolls from the back to the shoulders and sleeves / Dressing the dolls in different outfits as a co-branding with other organizations (e.g. NASA) / Co-branding with IP-based companies such as Bubble Mart. The brand's hottest items have always been focused on the dolls, and some of the other attempts (such as the American Girl Warrior prints) don't seem to have gotten a very enthusiastic response (with the exception of a butterfly embroidery and metal chain-adorned blazer, which is also considered a breakout item), so we'll have to put some effort into opening up new design elements to appeal to consumers, and the stability of the dolls as a constant element is a question that should be taken into account.

The price point of the clothes is basically around 1-3k, a summer T-shirt is also about 1500, relatively speaking, the unit price of this kind of single product is considered to be on the high side, but it is said that the sales of this brand within the various buyers' stores are particularly good. Many people because of the favorite idol wear want to buy the same so know the brand, but will feel the price is slightly high.

The brand's marketing on the star on the body should be particularly high investment, in a variety of platforms there are a lot of celebrities with the same type or street photography type of publicity, which may also be this brand can quickly invade the social media, into the public eye. Little red book and microblogging official account content is mostly star on the body of the picture, most of the young male and female members of the group, recently is the R1SE members, rocket girl, the era of teenage groups, De Yunshe wore more, the stars of the same type of post general forwarding points and replies are more, which is relatively speaking the era of teenage members of the relevant post the highest number of points and can be a few hundred - a few thousand, hair lookbook or The post is a single product, but almost no interaction (but clothing brands are basically the case); Taobao is mostly a buyer's store and collection of stores in the sale, the display of the picture is also basically for the Netflix star on the body picture; Ins account and facebook content is basically a lookbook, almost no interaction; Zhihu on the interaction is basically the official account of the fashion star wearing mentioned, or ask where to buy the real one, or ask the official account of the fashion star wearing mentioned. Or ask where to buy genuine, there are a few recommended designer brands post; search engine on the few official or media articles released by the introduction and so on, the search results are basically to buy links or questions/identification

Problems:

1) the official website to buy no after-sales service, can not return the goods, delivery is very slow, the official website to know that not many people actually know, I do not know which one is true! official website, the language is difficult to switch to the Chinese version

2) more mysterious, less publicity for the designer, some people criticized the place is to feel that it is in fact a national tide brand but publicity is a French brand (fake foreign brands, can not find it on the Internet, Google Maps can not find it in the Ministry of Public Works and Information Technology website to check out the Hangzhou company)

3) feel that the clothes price is inflated

p> Certain single styles:

Second, sei carina y

Statistics of the buyer's store has 22 on sale,

Official website: /, the official website is not particularly well built,

microblogging fans of 2.9w, Xiaohongshu fans of 2.1k

Taobao has a flagship store on Tmall, the number of fans of 7.6k, and there is an official flagship store of Jingdong.

There is an official offline store in Ruiou Department Store, the hat is on the side

ins fans 496, didn't find the facebook account

Sei Carina Y is a trademarked brand that Shanghai Suiyi Network Technology Co Ltd applied for registration in the State Trademark Administration, founded on 10/01/2017. This is a brand from a female perspective, the brand name Sei Carina means you are cute in Italian and Y is the designer's initials. The designer wants girls to find themselves, independent and lovely, emphasizing being a big woman at work and a small woman in life.

The price point of the brand's accessories is about a few hundred, and the clothes are around 1-2k.

From the design style of the brand as a whole is more teenage, love, bow and other elements, pearl, lamb wool, yarn and other materials used more. Relatively speaking, accessories category than clothing category seems to be more good sales, beret, especially fisherman's cap has many stars have worn, but also the trend of a lot of similar styles. Jewelry has some pearl and metal mix and match, recently came out with justine clenquet a little bit like style, using metal material and diamond collocation.

Overall, I still feel that this brand's design style is not very outstanding, not particularly new, and many things can be found relatively easily as alternatives.

Search engines can find the brand registration information (designer and company legal person is Xie Xiaoyao, but can not find the designer's relevant information) and some reports (ELLE star with the same article in the platform of Baidu, vogue, Sohu fashion, etc.)

Xiaohongshu and microblogging posts are basically the same models of the stars, the female celebrities are more (Zhao Ruth, Jin Chen, Liu Shishi, GuLiNaZa, Yuan BingYan, etc.), and the content is basically the same models of stars. Yuan Bingyan and so on), male female group members are not so much, star content is basically a few hundred likes dozens of comments (Kong Xueer, Yuan Bingyan, Cai Xukun, Lu Ke Yan's a special one), the other brand content posts but there is nothing to interact with; Xiaohongshu on the star content of the praise is generally a dozen or so, the brand sends out a single type of post praise is generally a few; Ins content is basically the same type of stars, but the last time the update is 2018; Zhihu content is basically a fashion number to share celebrity wear (mostly hats) and recommend accessories/hat brands.

Some problems:

1) It is said that the official flagship store clerk service attitude is very bad, after trying a few hats, they do not allow to try

2) There is very little information about the designer

3) You can not rely only on marketing to support the sales of the brand, in the product itself needs to be more recognizable

Some single styles:

Three, deepmoss

Statistics of the buyer's store has 22 in the sale,

Official website: / ,

Small red book mentioned in the notes 3100 +, small red book fans 1.2k,

microblogging fans 5.4w, ins fans 4.4k

deepmoss means "dark moss", and the same as the deepmoss, the deepmoss, the deepmoss, the deepmoss, the deepmoss, the deepmoss.

Individual prices are around 700 for t-shirts and 2-3k for others.

Currently the brand has been stationed in Beijing SKP, Nanjing Deji Plaza, Joyce, Labelhood and other more than 50 buyers stores. The first season of the brand's collection was presented at the London Fashion Week. In addition, the brand has been selected by Vogue as one of the 8 most noteworthy Chinese brands, and Gene Krell, Creative Director of Condé Nast Asia Pacific, described it as a representative of poetry and romance, and regarded it as a pioneering force in the fashion industry. Since its inception, the brand has been featured in many mainstream media, including VOGUE, BoF, BAZAAR, ELLE, and so on.

deepmoss is a rational romantic, aiming to present classical aesthetics in a contemporary context, hoping to build a light dream world through design that abstracts from reality and the times. Based on the insights of beauty and daily life, the designers infuse each season's collection with the characteristics of "soft sculpture", creating designs that are not limited by age and time, and presenting women's innermost state, as soft and firm as mother of pearl. Through the clothing to explore and express the beauty of women's arch beyond the era and age, the flowing design lines to convey the poetry of introversion and gentle and vigorous vitality.

The brand's signature design element is the water ripple fabric (which seems to be a bit Issey Miyake-esque), and with the right copywriting, visual publicity, and vigorous marketing, this season's products are said to be selling exceptionally well.

Liu Xiaolu, the designer of deepmoss, grew up in the coastal city of Xiamen, studied design and marketing at Central Saint Martins College of Art and Design in London, and founded the fashion brand deepmoss in 2013. the designer is adept at drawing on the nourishment of contemporary culture and classicism through the lens of a woman's point of view, and the unique femininity of her designs and the ethereal fluidity of her tailoring have become the hallmarks of deepmoss, presenting a soft, supple look. The unique femininity of her designs and the ethereal fluidity of her silhouettes have become the hallmarks of deepmoss, presenting the image of a flexible, lively and diverse woman, with a unique style that expresses both strength and beauty.

There are many search engine results, many fashion reports, fashion week releases, etc., and all the major fashion-related websites have brand introductions.

Xiaohongshu microblogging content is basically blogger wearing or customer card or wearing recommendations, no star on the body; ins content is basically lookbook and single product, facebook is also, but the last time to post is 2015; Zhihu general content is single product or brand recommendations.

Problems:

1) the official flagship store in the sale of some of the cold styles appear to be the overall style is not uniform, a little mixed

2) in addition to leaning on the fabrics need to develop other highlights, and this type of fabric seems to be more suitable for spring and summer seasons to wear, the scope of application of the fall and winter is narrower

Some of the single product style:

Four, shushu/tong

There are 20 buyers' stores in the statistics that sell it,

Official website: /,

Xiaohongshu notes 13,800+ , Xiaohongshu didn't find the official account

5w microblogging followers, 51.8k INS followers

SHUSHU/TONG was founded by the two post-90s designers, Jiang Yutong and Lei Liushu. Founded in 2015, they graduated from the London College of Fashion's graduate womenswear design program, interned at independent designers Simone Rocha and Gareth Pugh, and were educated in Shanghai and London, both fashion cities. Their collections also have a strong ability to visualize a young girl's torn psyche, which is completely reflected in her clothes.

The price of a single item is around 1-6k, which is relatively high for a domestic designer brand.

shushu/tong deconstructs and reorganizes familiar traditional Chinese aesthetics and London street culture. The self-seeking aesthetics of shushu/tong is inspired by the overlapping of Chinese and Western cultures. Through fine craftsmanship, special fabrics, and a variety of feminine elements such as bows, beads, and ruffles, shushu/tong presents a new street girl who combines the sweetness of a young girl with the coolness of a flamboyant modern, expressing the independence and confidence of a contemporary girl as she grows up.

shushu/tong is a highly recognizable brand that is almost instantly recognizable when you see it. Some people say it's the Chinese version of simone rocha, but personally I don't think this brand has a lot of other brands' shadows. simone rocha tends to pile up layers of thin fabrics, and the silhouette is more gentle, while shushu/tong tends to use more stiff fabrics to depict a clear and fluffy silhouette. shushu/tong's brand has a very distinctive visual image as well. The overall visual identity of shushu/tong is also very distinctive, with uniformity in all aspects of modeling, photography and so on.

It's not really a brand for that wide of an audience, and a lot of the pieces don't seem to be that wearable, but those who like it will love it. For me it's a brand that I'll appreciate, but buy less frequently.

There is more to the search engine than just the shopping links, there are reports and interviews in the professional fashion media, and there are detailed descriptions of the brands and designers.

It's a very high profile brand on social media, and the number of likes on a microblog that publishes new products and lookbooks is basically between a few hundred and a thousand, and the number of retweets is between a few dozen and a few hundred, so it's probably one of the most recognizable of the domestic designer brands, and one of the most recognizable of the international young designer brands, and the other is probably angel chen; most of the microblog content is about the designer's name. chen; microblogging content is mostly look sharing and new releases, star street shooting wear content is relatively small; ins content is basically lookbook, the number of likes to maintain in a few hundred to more than a thousand, the amount of interaction is very large; Zhihu on the content of most of the content is positive content, basically in the recommendation of niche designers brands involved in shushutong in the answer.

< p> Problems:

1) a lot of single product is relatively not daily, not real wear and pick people

2) unit price is relatively high

3) it is said that the shoes are relatively hard not good to wear

Some single product styles:

V. KIMHEKIM

Statistics of buyers in the store sold 20,

official website : /,

Xiaohongshu notes 8900+,

Weibo fans 10357 / glasses number fans: 10026,

ins fans 14.4w

KIMHEKIM is a Parisian fashion brand established in 2014, founded by Korean designer Kiminte Kimhekim. KIMHEKIM is the full name of the ancient Korean royal family, which symbolizes the era of the Golden Kingdom. Although it is a Korean designer brand, KIMHEKIM itself carries the characteristics of a French brand that is independent and gentle at the same time.

After graduating in 2009, Kiminte worked at Balenciaga for four years, where he learned the importance of craftsmanship and attitude, an experience that has y influenced the core of KIMHEKIM's creative work, which is dedicated to the study of the feminine silhouette and experimental elements. Kiminte's poetic philosophy is that the life of a flower is the epitome of human life. The life of a flower is a microcosm of life," he says. "It's so similar, it sprouts, it blooms, it spreads, it withers and then it fades, and so does the human being. Only the life of a flower is much more ephemeral and you can feel every moment of its beauty; it is beautiful when it sprouts from the soil, it is certainly beautiful when it blooms and even when it fades."

KIMHEKIM combines classical and modern, the design highlights the woman's side and combines with bold and innovative tailoring, reflecting the modern woman's sweet elegance and valiant combination of both the innocence of a girl and the elegance of a woman's spontaneity.

KIMHEKIM combines iconic elements (love hearts, bows, ruffled pearls) with basic pieces to achieve a balance of wearability and design that is fun and versatile enough to be worn in any formal or informal setting and catch everyone's attention the moment they push the door open.

The feminine style of KIMHEKIM is characterized by its softness and beauty, but it is not only stacked with romantic elements, it is also designed to create unique tastes by cutting, enlarging, and decorating details, such as the signature bow design, the dramatic sense of enlarged size, and every detail is full of extraordinary imagery. KIMHEKIM uses pearls but neutralizes the impression of overly feminine materials with bold ruffles, or when using see-through gauze materials, it still maintains a clear silhouette, keeping a sharp and stylish look in the midst of a dreamy and elegant sensibility.

Ins content is basically the brand's single product and lookbook, there is no star content; microblogging there is an official microblogging and an eyeglasses official microblogging, but did not send any content; Xiaohongshu on the content of others to share the wear/niche brand introduction and designer collection of new stores, in the Xiaohongshu on the two homonymous account number of fans is too small should not be an official account; The two accounts of the same name on Xiaohongshu have too many fans to be official accounts; on Zhihu, there are some introductions of a certain season as well as celebrities wearing the same style.

Domestic search engine search is basically a season of reports or brand introduction content, content homogenization is more serious.

Problems:

1) was once criticized for not respecting the patient group enough because of the show ideas involving diseases

Some of the single styles:

six, both

statistics of the buyers in the store there are 18 in the sale,

official website:

/ ,

Xiaohongshu notes 1w +, Xiaohongshu fans 1,944<

microblogging fans 18904, ins fans 3.7w

And in the past two years, the Paris-based shoe brand both is being more and more people's attention, the brand officially released the first season of products in 2016, entered the Chinese market in 2017, and so far has continued to release seven seasons of the complete product line. The company has been researching rubber technology for over 30 years and is well versed in this area of footwear design and manufacturing. That's why rubber has been at the heart of both since its inception, with a strong emphasis on specialized rubber treatments.

Both is committed to interpreting contemporary footwear in its own way: developing innovative footwear styles while focusing on integrating and promoting global creativity, art and culture. At the crossroads of art and fashion, Both brings a new perspective on the trend of the surrounding environment. With a philosophy of creating unique, innovative and durable footwear for new generations around the world, both is a unique way to explore the future of style.

both has a rich collection of co-branded styles and collaborations with artists from around the world: both's co-branded collaborations include niche designer brand MONSE, California ready-to-wear brand SECOND LAYER, up-and-coming fashion labels SMFK, LOST GENERAL, Korea's HAN STYLE, and DAZED Magazine, etc. Both also collaborates with domestic designer Lu Yang. Both also collaborated with domestic designer Lu Yang to create a lookbook, and with Tokyo designer Jenny Fax*** to create an art installation. both said that only through this kind of multi-party cooperation, and with different fields of art creators together, can we create a different both. we hope to collaborate with more young and promising artists in the future.

The unit price of shoes is around 1-4k, and bags are around 2-3k.

For the mass consumer, rubber is a common material, but in both's design language is given more plasticity, combining natural raw materials with modern shoemaking technology, and then integrating more aesthetic concepts and artistic elements into the design, just as the name "both" means. The brand's design combines natural materials with modern shoe-making techniques, and then incorporates more aesthetic concepts and artistic elements into the design, just like the name "both", which is an exploration of the balance between all parties.

The brand combines a variety of distinctive classic style elements, emphasizing its clean lines and tough shapes, highlighting the delicate balance between simplicity and originality.

BOTH's use of the natural malleability of polymers is a masterpiece, and its streamlined pieces are a testament to innovative technology and expert craftsmanship. In collaboration with international partners, BOTH extracts natural polymers from the rubber tree in Southeast Asia and flattens and vulcanizes the raw material to create BOTH's signature uppers, resulting in durable footwear that is full of character.

The content released by others on the small red book is basically Amway and wearing, the official number of the content mixed brand lookbook, single product, star on the body and so on; microblogging content star on the body more, the number of likes is also more basically then a few hundred of the level of the flow of a little bit of stars (Cai Xukun) may be tens of thousands of; Ins on the content of the single product and lookbook-related More, but there is also a small portion of the star on the body content

The search engine results in the brand and process, the introduction of the material more.

Problems:

1) In addition to boots and sneakers, some of the other feminine styles of shoes are designed to look more awkward

Some of the single product styles:

This issue of the most popular buyers of the designer brand inventory will be written here, and then continue to organize the designers of the brand a little bit behind the rows of shoes, bags, clothes, jewelry, various categories are available.

I hope that through the introduction of this article, you know more about the treasure of designer brands worthy of attention, expanding the scope of the usual shopping options~