Traditional Culture Encyclopedia - Traditional festivals - Is functional liquor the same as health wine? How to distinguish these two kinds of wine?
Is functional liquor the same as health wine? How to distinguish these two kinds of wine?
In recent years, functional liquor is slowly changing people's view that liquor is just a hobby without any nutrition, and some experts in the industry have suggested that functional liquor is the correct scientific development direction of China liquor. China's drinking culture has been divided into medicinal liquor and liquor since ancient times, but medicinal liquor is not conducive to health preservation, and liquor is not conducive to health preservation. Traditional tonic health wine is made by soaking Chinese herbal medicines in Chinese liquor, such as Acanthopanax Senticosus wine, Tiger bone wine, ginseng, velvet antler wine, deer whip wine, chinese wolfberry wine wine, deer tortoise wine and so on. There are also some dew wines which are mixed and fermented by adding hundreds of traditional Chinese medicines into koji-making or wine-making raw materials. At present, all kinds of health wine and tonic wine on the market have health care functions, but they all lose the original mellow taste of liquor and have a strong medicinal taste. Because their brewing process and taste are very different from those of liquor, they are out of the category of liquor and cannot be called liquor with health care function. Mr. Zhou Henggang, a master of liquor, said: "China nourishing health wine should have great development, because it conforms to the general direction of national industrial structure adjustment, and because it has the function of nourishing and keeping fit, which is irreplaceable by any other beverage or wine. "Judging from the total consumption of liquor in China, the proportion of nourishing health wine is still very low, and its fatal injuries are poor palatability, short shelf life, unstable quality and quantitative health care efficacy. In addition, according to consumer feedback, general health wine often changes the color, aroma and taste of liquor, and cannot maintain the original taste and style of liquor. The consumption of health wine is generally aimed at treating diseases and strengthening the body, lacking the pleasure of drinking, and even drinking it as medicine, thus greatly affecting its market sales and brand influence. China people have been inheriting the wine culture without wine, and China traditional wine culture is also facing new opportunities for inheritance and development. Healthy drinking has become a new hot spot in liquor consumption. While enjoying the fun of drinking, you can also keep fit and kill two birds with one stone. Functional liquor makes it possible, and it is foreseeable that it will become the most concerned new consumption hotspot in liquor industry.
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