We must start from these four levels to build a corporate integrity culture.

1. To build a corporate integrity culture, we must cultivate the concept and spirit of corporate integrity at the spiritual and cultural level and shape the corporate integrity image. Enterprise spirit culture is an economic culture with enterprise value as its essence, enterprise spirit as its core and enterprise spirit phenomenon as its carrier. Enterprise spirit culture is the foundation of forming system culture, behavior culture and material culture, the core of enterprise culture and the concentrated embodiment of enterprise excellent tradition. To build an enterprise's integrity culture, we should start with the cultivation of integrity spirit and integrity consciousness, focus on being loyal to the team spirit of the enterprise, take professionalism, pragmatism, innovation and dedication as the content, standardize the behavior of enterprises and employees, form a consistent value orientation and belief foundation, and encourage cadres and employees to climb and struggle for enterprise revitalization. The key to cultivate the concept and spirit of corporate integrity is to establish a correct concept of integrity. First of all, it is necessary to establish the same values of integrity within the enterprise, which is the premise of enterprise integrity; Secondly, it is necessary to implement honesty education within the enterprise, combine ideological and moral education, legal education and honesty education, adhere to the correct value and moral orientation, and combine the frontline work practice of marketing, monopoly and distribution to cultivate and strengthen the sense of honesty service of enterprise employees, improve the level of honesty service, and firmly establish the concept of "keeping promises is glorious and breaking promises is shameful" throughout the enterprise, so that the sense of honesty can truly be deeply rooted in people's hearts and integrated into daily work norms. Become conscious behavior and action training, so that every employee can realize that corporate integrity culture is the most precious intangible asset of the enterprise and an indispensable spiritual wealth for the growth of individuals and enterprises. 2. To build a corporate integrity culture, it is necessary to establish a system and a standardized system at the level of institutional culture to ensure integrity behavior. It is the code of conduct that employees should abide by in production and business activities, and it is one of the essential factors for the normal operation of enterprises. According to institutional economics, resource allocation is always realized through the relationship between various economic subjects, that is, the relationship between people; The system can effectively coordinate interpersonal communication, reduce the complexity of the interpersonal world, encourage trust and trust among people, make people realize that honesty and trustworthiness and obedience to the system can achieve a win-win situation, so as to consciously abide by the rules, avoid unpredictable behavior and opportunism in the communication process, make the complicated interpersonal communication process easier to understand and more predictable, prevent and resolve conflicts, and improve the efficiency of human resource allocation in enterprises. Therefore, the system should be mandatory, which can strengthen the formation, consolidation and strengthening of corporate integrity culture. Integrity should be incorporated into the rules and regulations of enterprises, run through the production, operation, publicity and sales of enterprises, become the code of conduct that all employees of enterprises abide by together, and finally be transformed into the conscious compliance of all employees, thus popularizing integrity behavior. In addition, in the process of establishing the credit system, we should also establish a fair, just and open credit reward and punishment system, strengthen the restraint and incentive mechanism, form a corresponding evaluation system, commend and reward those who are honest, and criticize and punish those who are untrustworthy. Make the enterprise give people a sense of responsibility, identity and belonging, so as to improve employees' awareness and level of honest service, make employees organically combine their personal growth with the rise and fall of the enterprise, and form a value system of advocating, promoting and practicing honesty inside and outside the enterprise. 3. The construction of corporate integrity culture must also strengthen the construction of corporate material culture. Enterprise material culture is a tool culture composed of products and various material facilities created by all cadres and workers, and it is a surface enterprise culture with external material form as the main research object. The main contents of material culture include: products and services provided by enterprises, office environment of enterprises, enterprise buildings, enterprise advertisements, product packaging design, etc. Material culture is the external expression and carrier of enterprise culture, and the material basis of system culture, behavior culture and spiritual culture. Whether the quality of a product is good or not and whether a service has fulfilled its responsibilities reflects the integrity of the enterprise. Only high-quality products and honest service can guarantee the construction of enterprise honest culture. In order to shape the image of honesty, tobacco circulation enterprises must strictly control the service quality, which is not only the basic factor of the competitiveness of tobacco circulation enterprises, but also the life of tobacco circulation enterprises. On the one hand, marketing work should closely focus on "three satisfactions", pay more attention to the services of retailers at different levels, strive to meet the needs of retailers with thoughtful, meticulous and efficient services, and actively explore and create the potential needs of retailers; Try our best to help retailers establish a reasonable sales structure and inventory structure, and provide retailers with timely and accurate sales and brand information, so that retailers' profits can be effectively guaranteed and their value can be continuously improved, thus creating a vibrant, honest, standardized and harmonious service brand of "Xiangcheng Tobacco" praised by customers and realizing harmonious marketing; On the other hand, monopoly law enforcement should strengthen the construction of law enforcement team, establish the working concept of monopoly law enforcement that "management is the service, punishment is the means, stability is the premise and development is the mainstream", achieve administration according to law, civilized law enforcement and enthusiastic service in terms of ideology, action and style, combine strict law enforcement with civilized law enforcement, and strive to realize the transformation to "management service" monopoly management. 4. To build a corporate integrity culture, we need to pay attention to the cultivation of corporate integrity behavior culture, which is the embodiment of consciousness. Behavioral culture refers to the activity culture produced by enterprise collectives and individual employees in production, operation, study and entertainment, that is, the cultural phenomenon produced in enterprise production, operation, education and publicity, interpersonal communication, entertainment and sports activities. Corporate behavior culture includes corporate collective behavior, corporate leader behavior, advanced model character behavior and employee behavior. Unified enterprise collective behavior is the cornerstone of realizing enterprise goals and an important guarantee for the effective operation of all work around enterprise goals. It is necessary to actively cultivate the optimistic and enterprising entrepreneurial spirit of all employees, unify individual behavior with enterprise behavior, change institutional norms into behavioral norms, and change external constraints into internal constraints, thus demonstrating the high unity of institutionalization of enterprise values and habituation of employee behavior. Enterprise leaders are the decision makers of enterprises, and also the organizers and implementers of enterprise ethics construction. Their ethical personality represents the enterprise spirit and image to a certain extent, and has a profound and lasting impact on the improvement of employees' ethical quality. Therefore, enterprise leaders should set an example in the process of establishing the image of enterprise integrity and set an example for all employees. Secondly, enterprises should select enterprise model figures through various activities to better guide the honest behavior of all employees. Among the enterprises with excellent corporate culture, the most respected are those enterprise model figures who embody corporate values. Most of these model figures come from practice and are ordinary members elected by all employees. They have made outstanding achievements and contributions in ordinary posts and are role models in the hearts of employees. Finally, we should pay attention to the shaping of employees' honest behavior. The honest behavior of enterprise employees determines the product quality, service quality and enterprise reputation. Enterprises should not only improve the moral quality of employees' honesty and trustworthiness, but also encourage employees to constantly learn and master business skills, so as to ensure that enterprises can win the trust of consumers and society with high-quality product sales and market management.