How can small programs help traditional offline stores?

Small programs are of great help to traditional offline stores. The following is a brief introduction:

1, bringing a lot of traffic.

Small programs can bring a lot of traffic to physical stores. This is because it has various marketing plug-ins that can be used by physical stores to attract people to shop or help them promote themselves. For example:

(1) coupons and vouchers

With the help of coupon plug-ins, physical stores can issue various coupons and vouchers to customers. For example, when a new customer enters a small program, he will directly distribute a cash coupon of XX yuan without a threshold. This will not only attract a large number of customers to click into the applet, but also have a great chance to spend money in the store after receiving the coupon.

(2) Grouping and allocation

With the help of the group plug-in, you can enjoy a half-price discount by inviting X friends to buy together. With the help of distribution plug-ins, you can get XX yuan commission and other activities by inviting friends to place orders. These activities can make customers enjoy discounts or make money, so they can forward, share or invite friends to place orders very actively. Under this premise, the physical store can get a lot of traffic, and the second is to greatly increase the sales of products in the store.

2. Reduce the promotion cost.

Small programs can help physical stores greatly reduce the promotion cost, and then help physical stores further increase their income. This is because:

(1) No commission.

In the past, many physical stores cooperated with third-party group buying and comment platforms to promote them. However, orders obtained from third-party platforms usually require a commission of 20%. But now the applet is the physical store's own platform, and the orders obtained on this platform do not need to pay a penny commission. This can greatly reduce the promotion cost.

(2) Marketing plug-ins are free.

Almost all marketing plug-ins in the applet can be used without paying any fees. In other words, physical stores do not need to pay a penny when using these marketing plug-ins for promotion. Therefore, physical stores can often save a lot of money, thus reducing their own promotion costs.

3. Increase the exposure radius of the store.

Small programs can help physical stores improve the exposure radius of stores, and then help physical stores dig out more traffic. This is because applets have the function of "nearby applets". Its characteristic is that it can show users enterprises, businesses and shops within 5 kilometers. This means that when you have a small program, your store can be directly exposed to WeChat users within 5 kilometers. In this way, a lot of people will know and understand you.

At the same time, you can also cooperate with the marketing activities mentioned above, such as distribution and grouping, to stimulate these people who know you to forward and share, that is, let these people introduce you to people around them and recommend you to people around them. In this way, your store can get more exposure and get more traffic.