How can China time-honored brands develop to gain a firm foothold in the network age?

"China Time-honored Brand" has a profound cultural background and can be widely recognized by the society. They are often brands with good reputation and are "living cultural relics" in people's mouths. However, under the background of the rapid popularization and development of online shopping, the competitiveness of Chinese time-honored brands has plummeted. Every Chinese time-honored brand is the fruit of historical and cultural precipitation and accumulation. But their exquisiteness, long production time and inconvenient shops are no longer suitable for people's pursuit of fresh taste and convenience. Online shopping has become the first choice for people to buy goods at any time because of its variety, full taste and affordable price. The traditional sales methods of Chinese time-honored brands have not adapted to the needs of the times, which is why Chinese time-honored brands can't stand up now. I think excellent quality and workmanship are the traditions that time-honored brands should maintain. At this time, Chinese time-honored brands should not blindly increase production and give up quality, but should develop product types and marketing methods, so that they can create the future and be good at inheritance without forgetting their active minds. Change does not mean giving up persistence, and inheritance is not just keeping tradition. I think we can open some experience stores while maintaining its high-quality products, so that more people can participate in the production of time-honored products. Some time-honored shops can launch joint-name products by cooperating with local cultural museums and special attractions, and integrate the excellent moral character of time-honored brands into the cooperative products. Let it become a landmark product of a region and a scenic spot. You can also open an online shopping store to support advance booking, which can save factors such as long queue time, long waiting period and inconvenient transportation. Let time-honored brands spread in cultural history in a better way. When faced with the situation that they can't develop, we must change the status quo and carry out innovative reforms to meet the needs of the times and not be submerged in the era of rapid development.

1. Most of the reasons why catering enterprises are left behind are because they can't keep up with the needs of consumers, and with the growing of young consumers, they have become the main force of a new generation of consumption. The new round of brand rejuvenation is the biggest problem faced by old brands. Previously, the "20 19 10 Global Consumption Trends" released by the global market consulting company showed that today's consumers will be more "self-centered" when shopping, they will trust their choices and judgments more, and they are eager to obtain more personalized products and services. Therefore, it is the choice of catering enterprises to conform to the times, respect consumers and respect the market. For old brands, the rejuvenation of the brand lies in injecting fresh vitality into the brand, thus finding outlets among young consumers and forming a wider radiation effect. Therefore, no matter the image, products or atmosphere, time-honored restaurants need to abandon the fixed thinking of waiting for customers to come to the door, expand diversified consumer groups and cultivate potential fans in the future.

2. The products are concentrated and similar, which gives consumers the impression of "breakfast shop" and "New Year Street" and limits the development of the brand. If restaurants want consumers to promote their brands for free, they must create an "explosive product" that makes people feel mellow and unforgettable, because "explosive product" is a sharp weapon to build brand reputation. After creating an "explosive product", it is necessary to add information value to the product, such as beauty, taste, story, or symbol implantation, and try to add information value beyond the function to the product. Just as Pepsi is a symbol of youth and vitality, and Wang Laoji is a cultural symbol of the rise of China, we will build our own brand image and reputation. Time-honored brands gradually lost their market, and a new generation of themed fast food gradually occupied the market. What are their advantages?

1, unique product taste, spicy jidui is a product with five series of flavors, namely spicy, spicy, hot sauce, sweet and sour. There are also a variety of braised flavors, such as chicken feet duck neck.

2, common ingredients, ingredients are the basic raw materials of a restaurant. If unusual ingredients are used, the acceptance of consumers is still unknown, and the acceptance of ordinary consumers is faster.

3, brand personalization, the so-called brand personalization is the theme restaurant, spicy Jidui fast food restaurant, like the "One Piece" restaurant, has its own role and brand story.