How to do a roadshow for product promotion

1, the theme is clear. Roadshows should focus on products and have a clear theme. According to these arrangements, roadshow activities, program settings, scene layout and the work of relevant personnel on site need to be planned and formulated in advance.

2. Publicity and promotion. Before the road show, publicity should be carried out to let consumers and local residents know the time, content, theme and preferential activities of the event, and attract people's attention through publicity.

3, the host arrangement. Roadshows need to arrange hosts with strong field control ability, active atmosphere and familiarity with activities. Through the host's on-site control ability, the atmosphere of roadshow can be enlivened, so as to achieve the purpose of roadshow promotion.

4. Time selection. The time of the road show should be determined when there are many people, and try to arrange it on holidays or sundays. In this way, the roadshow will attract a large number of people, enhance the scene atmosphere and attention of the roadshow, and achieve the purpose of promotion.

5. Activity content. The contents of the roadshow should be arranged reasonably and the atmosphere should be as active as possible. At the same time, you can join lottery, competition, gift giving and other activities to gain people's attention and popularity through these forms. Enhance the atmosphere of the event site and achieve the effect of roadshow publicity.