What is visual merchandising?

"visual merchandising (VMD)" has a long history. At first, when we talked about visual merchandising, we thought of exhibitions, decorations and stores, which were concrete things. With the development of the times, the momentum of e-commerce became more and more fierce, and visual merchandising, a traditional means of industry, gradually merged into the online world, becoming abstract and diversified, and was paid more and more attention. Visual merchandising in traditional industries focuses on the layout of the environment and the emphasis on the theme. Visual merchandising in the network, especially in Taobao, is "complex in composition", integrating interactive design, user experience and information architecture! The focus is on the line of sight control and the buyer's mind control! Some friends may be unfamiliar with these "red words", but it doesn't matter, we will convey the relevant content to you in the most easy-to-understand way later! ) Let's talk about the significance. All buyers have the same process when shopping: the product enters the line of sight-the information is transmitted to the brain-the desire to buy is generated-and the purchase is formed. You can think about it in your mind, when you are shopping, it is not difficult to see through this process, which is the premise of all purchases! In fact, this process is not complete, and a few more words should be added: the product selectively enters the buyer's sight-the buyer selectively receives information to the brain-and the information conveyed stimulates the buyer, thus generating the desire to buy-and finally forming the purchase.