Traditional Culture Encyclopedia - Traditional festivals - Haitao's famous brands have all bought knockoffs. Why is the Putian Department repeatedly banned?
Haitao's famous brands have all bought knockoffs. Why is the Putian Department repeatedly banned?
You bought a cottage because you bought Haitao in China, but the platform is China's platform. The protection of genuine products in our country is not enough. High imitation shanzhai is popular because there is a market. The fundamental reason why Putian series has been repeatedly banned is that it has formed a black industrial chain, and the pursuit of it is simply the ghost of the word profit. To put it bluntly, the more money, the more trouble. Nowadays, various e-commerce platforms and Haitao platforms have sprung up. Some so-called Haitao is simply a gathering place for fakes and knockoffs, so the appearance of knockoffs is inevitable. There is also the promotion and drainage effect of various advertisements, which makes these websites develop rapidly and have a growing environment. Just like Baidu keyword bidding ranking, the more money you spend, the higher the ranking. Because there is no relevant law to restrain this piece, and consumers' awareness of rights protection is also poor, there will be repeated prohibitions.
Nowadays, cross-border e-commerce and the national policy of the Belt and Road have led to the rapid rise of some offshore shopping platforms, and the rapidly rising price means the lack of product quality. This is a problem that the platform ignores for the benefit, and such a mall is not conducive to long-term development. Therefore, in the past two years, Alibaba Taobao mainly promoted Tmall. Because of the exposure of Taobao, Taobao has become synonymous with counterfeiting, while Taobao's competitors, such as JD.COM and Suning. Everyone is vying to be a genuine licensed product, so while managing Taobao, Ali mainly promotes Tmall, hoping to make it a genuine mall and use Tmall to keep Taobao's original market share. It can be said that Ma Yun's Double Eleven and Double Twelve created the miracle of e-commerce, and also let more messy people see the profits inside. After these people live in e-commerce, they will bring fakes similar to Putian, which is one of the reasons why they are repeatedly banned.
Finally, I think it's people's consumption and shopping habits. Some people are greedy for cheap, and always want to buy very affordable genuine products at a very low price. How can there be such a good thing? For example, when a product is produced by a manufacturer-the price is raised by a dealer-the price is raised by an agent-the price is raised by a wholesaler-and then goes to the electronic goods counter, the price of the product will increase exponentially after circulation. How can I buy a good brand product at a very low price? You can buy good real brand products at a very low price. Unless you get all the intermediate links directly from the manufacturer, you may only buy knockoffs and fakes. Now some so-called direct sales such as WeChat business on the Internet are also made into shanzhai, because even if genuine licensed products are taken directly from manufacturers, the cost is high.
So finally, I want to say that as a government, we should strengthen the supervision of this area and improve the corresponding mechanism. As consumers, we should remember that cheap goods are not good, we don't covet small bargains, and we don't believe in small advertisements to avoid being fooled.
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