Traditional Culture Encyclopedia - Traditional festivals - Laotan sauerkraut instant noodles were put back on the shelves with an announcement letter. What is the content of the announcement letter?
Laotan sauerkraut instant noodles were put back on the shelves with an announcement letter. What is the content of the announcement letter?
The contents of the unified letter show that the raw materials used in sauerkraut bags are unified, and the self-curing of sauerkraut bags is always adhered to, instead of using CCTV 3? Was reported at the 15 party? Pit sauerkraut? , the company unified personnel to supervise the whole process; Cctv 3? 15 Chaqi Vegetable Industry Co., Ltd., Yueyang Yayuan Kimchi Food Factory and Tantanqiao Food Co., Ltd. mentioned in the party report are not unified suppliers. Among the suppliers, only Hunan Jin Rui Food Co., Ltd. was reported in CCTV's 3. 15 party. After an overnight investigation of Hunan Jin Rui Food Co., Ltd., it was confirmed that all the raw materials and vegetables used in the unified pickled cabbage package came from factory self-curing, which was not reported in CCTV's 3. 15 party? Pit sauerkraut? .
There is still nearly a month before the 3 15 party will expose the pickled cabbage in the pit. In some supermarkets in Kunming, Yunnan, Laotan pickled noodles have been put back on the shelves. However, there is another thing that appeared on the supermarket shelves with it this time, that is, the announcement letter and quality inspection report of the market supervision administration, which also emphasizes that the quality inspection of Laotan sauerkraut has passed, and consumers can buy and use it with confidence. We also know that it takes a long time to build a corporate brand, and it only takes one day to destroy a brand reputation.
Nowadays, Laotan sauerkraut instant noodles have become a hard hurdle for most domestic consumers. Even if the quality of products produced by related enterprises can reach a higher level, the negative influence of public opinion in advance has been deeply rooted in the hearts of many consumers. After all, the picture of kimchi in a pit reported by CCTV strongly shocked consumers' eyes and left an indelible negative impact on consumers. In the eyes of consumers, even if there is a little flaw or even quality problem in the production of related products in a certain link, it will greatly affect the overall image of the whole brand, and the impression in consumers' minds will inevitably be greatly reduced. Therefore, enterprises need to pay more hardships and efforts to build a brand, and it only takes a moment to destroy a brand.
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