Why enterprises should do mobile Internet Why enterprises should do mobile Internet services

Why should traditional enterprises transform the Internet?

In the future, the Internet will be the largest traditional industry.

I think not all traditional enterprises need to transform, blind transformation will certainly bring a large degree of loss; transformation is time-consuming, can not just listen to the wind.

I suggest that the person in charge of the traditional industry, grasp the form of the Internet, involved in the business to the Internet participation, slowly find a good direction, rather than the so-called 180-degree shift. Do a good job, don't be blind, don't people, others do it can be successful, you do it can't be successful.

So, increase the enterprise's participation in the Internet is the first step in the transformation.

So how to increase participation, I cite a few points:

First, is there an official website? Can the official website be searched?

Second, has the official WeChat account been done and is it regularly updated?

Third, has it done self media and update it daily?

Fourth, have you done short videos, have you shot in a fun direction?

Think about it.

Why are so many companies making their own cell phones?

The Internet of Things (IoT) is the future, and in order to realize the unification of the IoT, you must need portable mobile terminals like cell phones to support it. So many companies want to stand still.

I have to say that Lei Jun is still very visionary in the Internet of Things, the phone does just that?

What is the goal and mission of China Mobile?

China Mobile's vision (goal): to become a creator of superior qualityThe core of becoming a creator of superior quality lies in the insight, excavation and satisfaction of customer needs as the goal, the continuous improvement of each link of the enterprise value chain as the strategy, and the systematic combination of people, organization and operation system as the base, from the leading network quality, accurate billing system, in-depth understanding of the customer, satisfactory customer service, innovative business products, and the systematic integration of human, organization and operation system. We will shape China Mobile's service excellence from leading network quality, accurate billing system, in-depth customer understanding, satisfactory customer service, innovative business products, trustworthy brand and other aspects. Becoming a creator of excellent quality means that China Mobile will continue to lead in network quality. Leading" here has both static and dynamic meanings, i.e., leading in the "present" and leading in the "future". Static point of view, to achieve a wide range of tight geographical coverage, fast and clear information transmission, stable and secure support system, to ensure that customers realize "at any time, anywhere, with the heart" of the barrier-free communication and "no matter where you are, China Mobile is always around" service! The declaration of "No matter where you are, China Mobile is always around". Dynamically, we should be market-oriented, make forward-looking judgments and grasp the development trend of the future network, introduce new technologies at the right time, continuously improve the level of centralized management of the network, make every effort to build a technologically advanced network ahead of the competitors, and drive the leading services and services with the advanced network to consolidate the long-term competitive advantages. "Becoming a creator of superior quality" means that China Mobile has to realize its commitment to respect customer value with an accurate billing system. The billing system should be able to adapt to the company's long-term business development, meet the actual needs of diversified billing for complex services, and reflect China Mobile's long-standing and consistent respect for customer value and compliance with customer commitments. "Becoming a creator of superior quality" means that China Mobile should y understand customer needs and fulfill them in a targeted and high-quality manner. Customer needs here refer not only to actual needs, but also potential needs; not only group needs, but also personalized needs; not only simple communication needs, but also the rich and colorful communication needs in life. Through its nationwide customer feedback network and customer demand understanding mechanism, China Mobile will ensure an all-around keen grasp of customers' life patterns, and promote the convergence of communication and life in the wireless world of the future through insightful endeavors. "Becoming a creator of superior quality" means that China Mobile will continue to abstract and refine the value of its existing products and services, forging a classic brand worthy of customers' permanent trust. In terms of system, China Mobile will forge a combination of brands that are differentiated from each other and closely complement each other, and continuously improve the overall brand planning based on in-depth understanding of customers and market segmentation; in terms of positioning, China Mobile will give different brands differentiated intrinsic characteristics for different target customer groups, and enrich the cultural connotation of the brands; and in terms of strategy, China Mobile will take the brand as the main line, and integrate services, services, pricing, and publicity into various marketing segments. China Mobile will be committed to our high-quality creation and dedication to eliminate barriers to human communication, enrich people's lives, improve social productivity, promote human life and social civilization, and promote people to fully enjoy a new world of free communication and free life. Mission: Create a world of infinite communication, be a pillar of the information society Mission is the carrier and reflection of the core values, is the reason for the survival and development of enterprises, is a fundamental, the most valuable, noble responsibilities and tasks, it is "what we want to do, why we do" the reality of the problem. The mission embodies the behavior of all the staff of the enterprise **** knowledge, is to guide and inspire all the staff to persevere, for the enterprise to continuously achieve new development and transcendence and strive for the source of motivation; mission not only includes the tasks currently facing, but also covers China Mobile people's understanding of the past, reflection, and expectations and judgments about the future, reveals the basic principles of corporate growth and ideas. "Create a world of unlimited communication" reflects China Mobile's strong sense of mission to be the pioneer of the industry through the pursuit of excellence; "Be a pillar of the information society" embodies the mission that China Mobile will take on the task of giving full play to the advantages of the industry and being the mainstay of the social development in the future development of the industry. The mission of "Be the pillar of information society Creating a world of unlimited communication Timely, adequate and effective communication is a necessary condition for human beings to realize resource *** enjoyment and the intensive and rapid development of society. The development of the communications industry has helped mankind to gradually break down the time and space barriers to communication, making communication between people more efficient and effective. The world of "unlimited communication" is a dream paradise for each of us, without any communication restrictions and barriers in the world, in the ability to "at any time", "anywhere", In a world without any communication limitations and barriers, in a world where we can communicate "at any time", "anywhere", "at will", and "without limits", human beings are free to **** enjoy all knowledge and freely convey all emotions. With its outstanding technology and talent, China Mobile has made it its supreme corporate mission to create and realize the same dream of mankind, "Creating an Unlimited Communication World". "Infinity" is a relative concept, with the progress of social civilization, with the change of human life pattern, people's demand for communication and the understanding of "infinite communication" is also evolving. The development of human-human communication, human-machine communication, and machine-machine communication in the future world will certainly exceed our present imagination, and the "ideal realm of human communication" will certainly continue to improve. However, no matter how the world changes, the future of communication will be more convenient, flexible, economical, stylish and personalized, allowing humans to enjoy the fun of communication. China Mobile will do its utmost to promote and realize this trend. The goal of "Unlimited Communications" requires China Mobile to realize "on-demand mobility", freeing the main body of communications from the constraints of time and space. This means that it must have the ability to provide customer-centered, seamless connectivity, anytime access, and intelligent terminal support, and to provide customers with unconstrained, end-to-end communication services. The goal of "unlimited communication" requires China Mobile to realize "change according to needs" and liberate the main body of communication from the constraints of forms and media. This means that it must have the ability to provide audio and video multimedia information services, provide basic protection for various forms of information communication, and ensure the real-time, fidelity and security of information exchange. With the vigor and courage of "creating a world of unlimited communication", China Mobile is taking the lead in the formation and development of the new world of "unlimited communication". China Mobile will always stand at the forefront of technological development and changes in market demand, take in the changing winds and clouds, create new business models and solutions with foresight, and play a creative role in guiding technological advances, the evolution of operation models, and the evolution of market consumption, thus becoming a well-deserved traction force in the development of the industry and the market. With the talent and vigor of "creating a world of unlimited communications", China Mobile has taken the role of leading the harmonious development of the ideal realm of "unlimited communications". In the future development of the new world of personal communications, China Mobile will not only maintain its own excellent performance, but also promote the healthy and harmonious development of the industry. China Mobile does not seek exclusive monopoly of the industry value chain, but pursues continuous improvement of core competitiveness, and coordinates the strengths of R&D, manufacturing, application, consumption, service support and other parties through efficient organization and control to ****together promote the progress of the industry. With an open attitude, China Mobile will gather the strength of the whole industry to turn the dream of creating a new world into reality. "To create an unlimited communication world, to create a new way of life, to provide rich life content, to improve the quality of human life, and to enable the busy and tired modern people to enjoy the joy of communication at any time, at any place, at any time, and without any limit, is the eternal pursuit of China Mobile. Being a pillar of the information society Informatization is an irreversible trend of today's economic and social development, and to a certain extent, it has even become an important yardstick for measuring the international competitiveness, modernization and economic growth of a country and a region. This proves that the world has entered a new economic era dominated by the information industry. From a macroscopic point of view, the accumulation and application of knowledge based on information technology will improve the quality of resources at the disposal of human beings and bring new impetus to economic development; from a microscopic point of view, the wide application of information technology reduces the limitations brought by time and space to the development of the society, which will greatly improve the productivity of labor, and become a "gas pedal" of economic development. "At the same time, information technology has created a wide range of knowledge. At the same time, information technology creates the basis for the widespread ****sharing of knowledge, making the large-scale ****sharing of human civilization possible. With the current alarming development speed of information technology, we can foresee that informatization will become the main theme of world development for a long period of time in the future, and the information industry will always have an important influence on social development. "Being a pillar of information society" is the independent choice of confident CMCC people, and also the arduous responsibility given to CMCC by the great historical transition of mankind from industrial civilization to information civilization. The information society is characterized by the creation of wealth through the efficient transmission and application of information, while the physical network resources operated by China Mobile are precisely the infrastructure for the transmission of information, and the communication services it provides are precisely the medium and means for turning information resources into wealth. Its perfect fit determines the core positioning of China Mobile in the value chain, and also determines that China Mobile will definitely play an important role in the process of moving towards the information society. As a pillar of the information society and a leader rather than a follower in the industry, it is necessary for China Mobile to continuously carry out business and institutional innovations in order to attract and drive the society to develop in the direction of informatization, and to become a pioneer and a leading force in the advancement of the information society. China Mobile's technological, business and operation model innovations will create a strong demonstration effect in the process of social informatization. Through the open network platform, we will attract information resource providers to create more and better information resources; through the guidance and promotion of diversified services, we will prompt consumers to use more efficient information exchange methods, more conveniently obtain the information resources they need, and turn information into wealth with higher efficiency. As a pillar of the information society, and as a pioneer rather than a latecomer in specialized technology, China Mobile will continuously improve the level of network technology and the comprehensive capability of the network, provide society with better infrastructure and more effective solutions, and become an important foundation and bridge of informatization. We will ensure the timely and smooth communication and exchange of information with efficient operation. Through continuous improvement and innovation of operation, we will transfer the development of demand at the consumer level to the technical level, and the progress at the technical level to the consumer level, so as to form a benign cycle, and through our own progress and development, we will drive and push forward the progress and development of the whole society, and continuously promote the society's progress to the information society. A big market breeds a big enterprise, and a big mission accomplishes a big cause. China Mobile is destined to take up the historical mission of "creating an unlimited communication world and being a pillar of the information society", which is a historical choice that China Mobile is duty-bound to make. Our mission is to enable all people to enjoy the joy of communication at any time, anywhere, at will; to enable all people to enjoy a more free and easy life than ever before; to make our human heart increasingly broad and open; to make the increasingly large world easier to grasp; and to make this piece of land into a better home!