Development of Zhensheng Aluminum Company

Relying on scientific and technological progress, focusing on improving quality and efficiency, aiming at saving resources and protecting the environment, adjusting industrial structure, changing economic growth mode and taking a new road of industrialization are the inevitable choices for Hunan's economic development in history. At present, under the guidance of Scientific Outlook on Development, "two-oriented society" has become the theme of Hunan's economic construction. How to implement this policy in private enterprises is a brand-new subject. Changsha Xinzhensheng Group, one of the top ten aluminum enterprises in China, has fully interpreted this brand-new theme with several years of practice and efforts.

Quality and innovation lead to brand promotion.

Zhensheng Aluminum is one of the first modern enterprises established in response to the call of the national market economy. 1993 1992 After Comrade Deng Xiaoping's southern tour speech, Zhensheng Aluminum Company, the first aluminum profile manufacturer in Hunan, was established. Since then, the nonferrous metal town has its own spokesperson, "Boosting the aluminum industry and building the future", and has since become a household name.

Quality and innovation are the prerequisites for the success of Zhensheng aluminum brand. Zhensheng New Aluminum adopts a green alkaline etching process, which will not produce fluorine that pollutes the environment and harms human health, and is healthy and environmentally friendly. Xinzhensheng Group is the first batch in China and the first in Central China to introduce the injection-molded thermal insulation broken bridge production line and European thermal insulation broken bridge production line of Asuncion Company of the United States. It is one of the few aluminum enterprises in China that has two kinds of insulation broken bridge production lines at the same time.

Since 2007, Zhensheng has actively responded to the national policy of "green, low-carbon and energy-saving". It should keep pace with the times, increase technical input, implement equipment transformation, cooperate with Central South University, a top institution in the global nonferrous metals industry, and continuously improve its independent innovation capability. Developed four categories of products with specifications of 1200, and continued to lead the consumption trend. 20 10, Zhensheng pioneered the purple and gold color system with leading global research and development capabilities and international cutting-edge design concepts, and launched noble, elegant and auspicious purple and gold doors and windows. This product is not only the first in China, but also the first in the world aluminum profile industry. It was rated as the most "breakthrough" aluminum profile by China Building Materials Association. On the road of innovation and upgrading, the new Zhensheng Group has also created a brand-new high-end brand-King Kong, which represents the latest concept of "science, technology, environmental protection and generosity" in modern society, and has taken the lead in introducing King Kong 5S store in the building materials industry to improve its service. After several years of development and improvement, the "King Kong Window of the Future" under the King Kong brand has become the first choice for consumers' homes.

At present, in Wuhan, the construction of "Shouyi Square of the Centennial Revolution of 1911" is in full swing, which is a high-quality product using Zhensheng aluminum. Zhensheng Aluminum has become the designated material of many famous buildings in China for many times: from the "Pentagon" in China-the office building of the Central Military Commission to Beijing West Railway Station; From Wuhan World Trade Center, a landmark building in Wuhan, to Shenzhen Electronic Science and Technology Building ... and many high-end real estate projects: Beijing Greentown Lily Apartment and Shenzhen City Plaza ... In the activity of "Looking for the most beautiful city colors in Changsha", the torch tower of He Long Stadium and Huasheng New Bund built by Zhensheng Aluminum were selected as the top ten most beautiful color buildings in Changsha at the same time.

At present, Zhensheng Aluminum has become the first batch of four hundred billion industrial cluster enterprises in Changsha, and has achieved a fundamental upgrade of traditional industries, that is, "transforming traditional industries with the concept of quality change and transforming traditional consumption with the concept of innovative products".

Sing the strongest voice of "four modernizations and two types" in Sanxiang enterprises

The construction of "two-oriented society" seems like a policy topic, but it is a real topic for enterprises. Changsha Xinzhensheng Group is a loyal practitioner and an active pioneer in this subject.

From environmental protection products to low-carbon industries, Xinzhengsheng interprets the different concepts of scale industry and industrial scale with the road of new industrialization. One simply emphasizes GDP, and the other pursues output rate: creating more economic and social value with less land use and lower energy consumption. In 20 10, the annual output value of the three bases of Xinzhensheng Group in Changsha, Yueyang and Shanghai has reached more than 3 billion yuan, among which the Changsha base of Xinzhensheng Group, for example, covers an area of only 38 mu and employs only more than 800 people, but it has created an annual output value of nearly 2 billion yuan, with profits and taxes exceeding 100 million yuan and per capita profits and taxes of more than 65.438 million yuan. At the annual meeting of non-ferrous industry, other large domestic aluminum enterprises gave thumbs up to the new rapping, and it was recognized that the output value of rapping unit was the first in the industry. "The economy determines the scale, and the scale determines the economy. The most important thing for an enterprise is to see whether your business scale is cost-effective? " At present, its "low-carbon, environmental protection" comprehensive chemical plant with an annual output of 80,000 tons built according to the international first-class enterprise standards is under construction in full swing. Relying on the main line of aluminum profile, we focus on the management of raw material manufacturing, brand building, product design and commercial operation. As a member of tens of millions of enterprises in China, Zhensheng will devote itself to providing more environmentally friendly and energy-saving products and services to consumers all over the country through industrial upgrading and scientific development.

In recent years, Xinzhensheng Group has also actively responded to the call of the country to vigorously develop a "low-carbon economy" and developed a series of environmental protection and energy-saving products in the field of supporting industrial materials for new industrialized industries. At present, a number of emerging customer groups have been developed in the fields of wind power generation and rail transit. Zhensheng aluminum is the radiator of motor shell produced by Xiangtan Electric, and the consumption of each industrial profile is nearly 2 tons. The company produces in strict accordance with the customer's requirements, and the thickness of the surface electrophoretic composite film reaches 35um, which not only meets the cooling requirements of the motor 15℃, but also ensures the high difficulty of corrosion resistance and durability of the motor for 20 years under extreme conditions such as sea level and salt spray climate. Wind turbines have been unveiled at the Shanghai World Expo. In terms of public transport products, Zhensheng Aluminum has become an important strategic partner, from the supporting equipment of BYD K9 pure electric bus to the energy-saving window used in CSR Times subway light rail. At the same time, we are also actively developing new power supporting products such as street lamps, energy-saving lamps, radiators and solar panel frame components. Zhensheng Aluminum Co., Ltd. initiated a new era in Hunan on the road of boosting the "two-oriented" industries in our province and devoting itself to developing new industrialization.

"New situation, new policy, new task, new glory" and changing the mode of economic development are the theme of the times put forward by the CPC Central Committee in judging the situation and making scientific judgments, and are also the realistic choices for our future development. 2011110, the first award ceremony of "Double Top Ten" for transformation and upgrading in Changsha was held grandly. Chen Runer, member of the Standing Committee of the Provincial Party Committee and secretary of Changsha Municipal Party Committee, personally presented Duan Junru, Party Secretary and Chairman of Changsha Xinzhensheng Group Company, with the honorary trophy of "Top Ten Outstanding Entrepreneurs in Changsha's First Transformation and Upgrading". Towards the second decade of the new century, the "Twelfth Five-Year Plan" journey has set sail, which is a new starting point. I hope Changsha Xinzhensheng Group will make great achievements in the future journey and make new contributions in the future development.

Generosism contributes to the construction of a harmonious society.

As a benchmark of an industry, Zhensheng Aluminum takes the glorious mission of leading the industry to build a harmonious society and commercial civilization. In 2007, with the development of market economy, the internationalization of China and the threat of China goods, the western world launched a large-scale and systematic derogatory movement against "Made in China". At that time, some domestic enterprises did have a large number of inferior products due to vicious competition. Duan Jun, Party Secretary and Chairman of New Zhensheng Group Company, based on the traditional culture of China, drawing on the wisdom of Confucianism, Buddhism and Taoism, called on his colleagues to build a modern harmonious commercial civilization with a generous humanistic spirit, and proposed that product development "can't be broadened, can't be reduced" and integrated "generosity" into enterprise management and product design. Through the innovation of corporate culture, Zhensheng led the whole aluminum profile industry to realize the remolding of corporate values and the transformation to lean management, and the ability of "fulfilling responsibilities and creating value" jumped to a new level.

In 2008, Wenchuan earthquake shocked the whole country. "The earthquake will not collapse, and there is great love in the disaster; The wings will soar again, and King Kong will move forward forever. " Xinzhensheng Group encourages and calls on all employees to join hands with the people in the disaster areas to help them tide over the crisis. In the same year, the 29th Summer Olympic Games was held in Beijing. At the invitation of the Red Cross, Xinzhensheng Group donated 360,000 yuan in cash to the people in Sichuan earthquake-stricken areas at Changsha Station of Beijing Olympic Torch Relay. Duan Junru, Party Secretary and Chairman of Xinzhensheng Group Company, sent a message in the guest book: "Compatriots come down in one continuous line and share the same earthquake; Never give up and never give up! "

In the global financial crisis, Zhensheng Aluminum took the initiative to assume social responsibilities, "ignite entrepreneurial passion and realize life dreams", and Zhensheng Aluminum held a large-scale entrepreneurial activity of "Happy Entrepreneurship Win Huimin Rich Agricultural Bank". Since then, it has spent 6.5438+0 million yuan every quarter to help returning migrant workers start their own businesses, and set up King Kong School of Management to provide entrepreneurs with all-round training and systematically teach business management theory, marketing skills, product knowledge, aluminum doors and windows, etc. This activity has continued to this day, bringing the effect of "1+5". When one person starts a business, five people will be employed, and at the same time, consumers will get higher quality products and services and create more social value.