Ten secrets of how to increase hotel turnover and passenger flow

Hi, the consultant of Peanut Hotel answered your question:

Make a statistical analysis of existing customers: individual/intermediary/agreement/member/conference/travel /OTA and so on.

Individual traveler

When a guest walks into a hotel with psychological expectations, it only takes 120 seconds to communicate with the hotel staff for three sentences or less, and it is basically possible to determine whether to stay in this hotel. This means that we will never have a second chance to give our guests a first impression.

So: Is your hall clean? Are these projects in order? Is there a greeting and a smile at the front desk? Does every staff member smile when facing the guests? Is there a standardized and systematic training in the visiting room? Can you introduce the advantages and disadvantages of the hotel to the guests accurately, completely and honestly?

intermediary

Most of the guests who book rooms through the Internet are business individuals. They have a budget for their own check-in methods and expenses, a basic plan for their own itinerary, and their own requirements and understanding of the hotel. They are also a type of tourists with a high complaint rate.

How many of the top ten intermediaries in China have you opened? Communicate regularly with all room managers? Did you have dinner with the regional manager? What do they look like? Will online reviews reply regularly? Have you ever communicated with bad guests? Do you collect customers' opinions regularly?

draft

This is purely a matter of hotel sales.

How long has the hotel agreement customer file been established? How often is it updated? Have you drawn a business circle of one kilometer, three kilometers and five kilometers? Did you row or run? Run? How long ago did you run? Where are the high-yield buildings? Don't say there is no company around! Won't you come to the canteen run by the foreign couple next to your intersection? Where to sleep when you come? Sleeping at your house? No sleep. Where do you sleep in your home?

member

Members have a high awareness of the brand, and hotel chains under the same brand are often the first choice. What you need to do is to meet the brand implementation standards contained in the corporate culture as much as possible. There's nothing to say about this. Let's see how many points you can get in the quality inspection of this hotel group.

meeting

The key lies in the collection and arrangement of information, and at the same time, combined with the hotel's business cycle and past market conditions to predict, since he understands, not much to say.

travel

Combining the operation mode of protocol source and conference source.

I emphasize that the location of the hotel has nothing to do with whether there are tourists, but the rebate of the travel agency has a direct relationship. You don't have tourists because you are far from the scenic spot, but because you are far away, you don't have more rebates and commissions as compensation, or you don't strive for such compensation for your partners. Most budget hotels are waiting to die in the face of this problem.

Overflying-Top Attack

Master a formula: "transaction amount = flow x conversion rate x customer unit price"; This trading formula can be said to be a tool used by all major OTA platforms. For the hotel industry, whether Ctrip, Meituan or Flying Pig are essentially running this trading formula. Then increase the flow and improve the conversion rate, and the transaction volume will naturally increase.